Kristina S. Email & Phone Number

∙ Develop and implement communications strategy and tactical plan to support and advance NRF’s mission and strategic goals∙ Serve as brand manager for words and voice for NRF∙ Provide daily management and oversight of content, including but not limited to leading development of content; establishing and maintaining style; editing content for grammar.

Washington D.C. Metro Area

∙ Ideate, write, edit and publish content including blog posts, website copy, social media content, op-eds, research reports, newsletters, marketing emails and press releases· Assist in coordination and execution of annual projects and reports∙ Develop creative marketing and content strategies to advance NRF’s strategic goals∙ Maintain the integrity of.

Washington D.C. Metro Area

· Edit and fact-check monthly issues of STORES magazine (circulation 39,500), weekly newsletters and social media updates · Substantive edit 90% of incoming copy · Develop and create ancillary STORES Media materials with editor-in-chief and vice president of media, senior directors of audience development and business operations and development ·.

Baltimore, Maryland Area

· Promoted 4 times, from copy editor and assistant editor to managing editor and editor· Responsible for overall editorial content and direction of four print editions of NICHE annually, plus web content· Managed full-time staff and freelance contributors· Developed and maintained social media outreach· Managed annual editorial budget of $25,000·.

· Planned, coordinated and directed editorial activities· Supervised staff in selecting and preparing materials for national publication (circulation 1.1 million)· Formulated policy, coordinated department activities, established production schedules with editorial staff· Wrote and assigned articles