Kayla Williams Email & Phone Number

California, United States

California, United States

San Francisco, Ca, Us

Led the Lifecycle Marketing team from daily to multi-year strategy planning, managing two direct reports, collaborating with international counterparts, and reporting directly to the President and CMO. 40% increase in registration-to-conversion rate and a 15% increase in first-month retention rate with automated workflow optimization leveraging data-driven decision-making, customer-focused problem-solving, and cross-functional collaboration.12% increase in ARPU and 17.5% increase in retention rates through the loyalty program. A primary stakeholder in the program's launch, growth, and continued optimization. Created a Top 5% customer profile using quantitative and qualitative data to influence marketing strategy, customer experience, and monetization of the highest spenders. Start to finish campaign management including calendar management, writing copy, design, build, and launch of omni-channel campaigns that include email, push, inApp, and SMS. Conducted A/B tests, built customer journey mapping, and streamlined monetization efforts through new tool adoption, including AI.

San Francisco, Ca, Us

-Production and reporting of over 1,000 email marketing campaigns per year -Building and scheduling of all Academy campaigns both ad-hoc and automated with content provided by stakeholders-Managing the email audience lists, segmentation, and personalization-Providing key analysis and recommendations for new and existing ad-hoc and automated email campaigns-Partnering with email stakeholders to support their department’s marketing efforts-Working with fifteen stakeholders, eight of which on a weekly to daily basis-Maintaining a calendar of all Academy campaigns to prevent audience fatigue-Collaborate with stakeholders on areas of optimization and cross-departmental opportunities-Standardization of processes including onboarding, quarterly reporting, and data requests-Managing third-party cart abandonment emails-Use of technical and analytical skills to send campaigns and follow up reporting-Using data from the CRM and ESP to optimize campaigns and strategy-Building metrics and analysis reports on a recurring and as-requested basis-Learning and using a variety of coding languages including HTML, CSS, JavaScript, Python, and SQL-Participation in a Strategic Task Force to establish a new long-term direction for the institution

San Francisco, Ca, Us

-Management of business to business email marketing campaigns-Creating and maintaining marketing calendars for multiple business channels-Collaborating with the Associate Directors and their teams to grow the marketing strategy from a single eNewsletter to all audiences, to an average of 5 segmented and targeted campaigns per month-Writing, editing, and reviewing all Sales marketing content-Record and analyze audience interaction for optimization-Creating copy and monitoring user engagement of Sales product web pages, purchasing carts, and advertisements-Collaborating with the Marketing and Web teams to improve user experience and purchasing process-Utilizing cross-promotion within the Academy's revenue generating departments to expand audience reach-Assist the Sales Operations Specialist in maintaining the Salesforce database-Running reports, uploading/updating new and existing accounts and contacts-Building dashboards, and building a quarterly audit of accounts, contacts, and opportunities

-Stayed on temporarily after Toucan Inc. had purchased Baroni Designs in January 2016-Assist and train personnel on Baroni Designs’ operations and collections during the transition-My tasks/projects and areas of training were the same as listed under Baroni Designs

Arcata, Ca, Us

-Processing purchase orders and providing customer service for both retail and wholesale customers-Being “first on phones” and answering the majority of incoming phone calls in a way that properly represented the Baroni brand-Providing exceptional and appropriate customer service by going “above and beyond” for customers:-Collaborating with both retail customers and wholesale accounts to together orders-Physically checking stock on items listed with a low quantity-Maintaining a knowledge of product beyond what is listed on the website or in the catalog-Treating every customer case as individual so as to give them the best solution possibleCommunicating and assisting multiple departments as needed:Catalog proofingSuggesting and making edits to the company websiteFilling orders, shipping orders, Processing customer payment information

Arcata, Ca, Us

-Entering transfer student’s transcripts into the university’s database-Updating the university’s database to reflect the changes made at other California State Universities and Community Colleges-Collecting, reviewing, and organizing large amounts of data-Quickly learning and converting between multiple databases as the Registrar transferred in to a paperless department

-Properly filing medical records and other confidential information-Medical chart preparation-Contacting patients by phone for appointment reminders-Keeping organized in a shared desk space

Bachelor Of Arts (B.A.), English

Associate Of Arts (A.A.), Interdisciplinary Studies