While working with scaling startups, I couldn’t help but notice recurring themes, principles and learnings that applied to each business. Inspired by this discovery, I founded Flywheel Strategy: a vehicle to introduce and integrate these learnings and practices more broadly to businesses that are focused on sustainable success, faster.

Creating in-person adventures for group to taste and experience the best each city has to offer, with all of the fun and none of the stress.

Yottaa is a e-commerce acceleration platform. In the Customer Advisory Board role, I advise and participate in the future for e-commerce innovation and use cases.

Kate MacCabe always has her post-it notes nearby for when creativity strikes, like when Andrew the Adventurer was just a flicker of inspiration. With this, her first children’s picture book, she hopes to share Andrew’s lessons of what it means to be adventurous. Available on Amazon in paperback and Kindle formats.

Established the Digital Product department through hiring and developing Product Management, Digital Operations and Product Design functions. Developed and implemented a roadmap with a focus on CRO and commerce best practices across the US, UK and Canada while introducing omnichannel support as Our Place expanded beyond online into a physical retail presence.

Scaled the product, engineering, product design and analytics functions to a 20 person team at Brooklinen, supporting 25% YoY growth. Introduced a quarterly roadmap, multi-variate testing program, and cross-functional squad structures, increasing conversion rates to more than 2x the industry average. Oversaw the design and technical rebuild for brooklinen.com and built and launched Brooklinen’s second flagship brand, marlowpillow.com, on time and with zero critical issues.

Led digital product/technology at Rothy’s. Scaled digital product, digital ops, tech, and program management areas to support YoY revenue growth while building international support for markets in 7 countries. Established quarterly prioritization and planning sessions across the organization, leading cross-functional initiatives for the organization.

Product leader for recurring subscription and hard good purchase experiences on web and mobile in 38 countries. New features driving an increase of $37+ million in revenue, annually. Feature launches include: - Migration from three-page purchase experience to single page architecture, email recommendation solution - Address autocomplete- Shipping validation- AWS cloud migration- Shopping cart for multi-item purchase- Scaling to support 16x more orders per second YoY

Led content management and commerce UI teams in A/B testing, localization, and personalization for onsite promotion, purchase experiences. Drove migration from legacy technology to new commerce platform. Addressed page performance and scalability needs driven by significant growth of the business.

• Oversaw the Product Management lifecycle for Progrexion by leading a team committed to analytics and agile processes. • Owned the priority, grooming, and iteration planning for Progrexion groups responsible for: company CRM system, phone routing technology, company websites, and design requests.• Led multi-million dollar contract and implementation of Adobe Marketing suite (Analytics, AEM, Target, Social, AMO). • Created component based landing page platform by collaborating with design and engineering groups, decreasing landing page build out times by 75%.

Partnered with the Chief Marketing Officer to execute strategic initiatives for marketing and sales. Organized in-depth technical and creative projects, addressing needs generated from 40% year over year growth of the business. Built internal relationships with legal, IT, marketing, and operations teams. Drove usability testing optimization, specializing in online checkout funnels. • Successful projects include: o Updated Lexingtonlaw.com’s 2,000+ page site into a responsive format while maintaining phone response rates and increasing online conversion rates by 30%. o Implemented Intelligent Call Routing Solution with a 30% increase in call flow efficiency.• Supervised website optimization of the Lexingtonlaw.com and Creditrepair.com, including:o Redesign of login workflows, reducing failed login attempts by 40%.o Launched authenticated site for freemium product offering, providing engagement and upsell opportunities for 50% of the user base.o Directed UI updates to internal and affiliate tracking systems, to improve engagement and decrease overhead in accessing data for analytics.

• Partnered with the Chief Marketing Officer to execute in-depth technical and creative projects, addressing needs generated from 40% year over year growth of the business.• Launched responsive website redesign for Lexingtonlaw.com’s 2,000+ page site while maintaining phone response rates and increasing online conversion rates by 30%. • Implemented Intelligent Call Routing Solution with a 30% increase in call flow efficiency. • Supervised website optimization of the Lexingtonlaw.com and Creditrepair.com, including redesign of login workflows, reducing failed login attempts by 40%.

• Managed lead generation partnerships for Progrexion's largest marketing channel, responsible for 25% of the company's sales and growth goals.• Pioneered testing and development of life cycle strategy through SMS and Direct Mail, increasing conversion by 23% across all sales channels and justifying a stand-alone life cycle program.• Built automated profitability reporting to increase efficiency in analyzing and managing campaign performance across multiple brands.