Ken Macgray Email & Phone Number

• Compile and edit data following established style guidelines for AMC’s flagship publication.
• Research and stay abreast of hiking trail development within the White Mountain National Forest region.
• Write clear and concise narratives for each new trail description, and update existing descriptions accordingly as needed.
• Gather GPS data and field observations for publication.
• Coordinate with US Forest Service, local trail organizations, and private landowners regarding updates and trail development.
• Coordinate with editors, cartographers, and book production staff at AMC.

• Compile and edit data following established style guidelines for new and updated hiking trails for this popular AMC guidebook.
• Research and stay abreast of hiking trail development in southern New Hampshire.
• Write clear and concise narratives for each new trail description, and update existing descriptions accordingly as needed.
• Gather GPS data and field observations for publication.
• Coordinate with land trusts, local conservation commissions, and private landowners regarding updates and trail development.
• Coordinate with editors, cartographers, and book production staff at AMC.

• Compile and edit data for the first-ever comprehensive guidebook covering this popular hiking list.
• Write clear and concise narratives tailored toward experienced hikers as well as beginners.
• Research and stay abreast of trail updates and conditions to provide the most current information.
• Promote and market the book through social media, press releases, and in-person interviews/presentations.
• Manage wholesale operations with book distributors and retail outlets.

• Created engaging, targeted content to be used in blog posts, landing pages, and social media, based on keyword or topic.
• Researched individual topics to ensure SEO compliance.
• Wrote with a specific tone in mind toward Wikimotive's range of customers, with a specific focus on the automotive industry.
• Worked with the Content Manager and editing team to fine tune articles for publication.

• Created engaging, original web content for Semify's (formerly HubShout) vast roster of small business clients across the United States.
• Worked under strict SEO and style guidelines within a deadline-oriented environment to deliver articles quickly and accurately.
• Wrote in a predetermined tone specified by research materials provided by the company.

• Provided photo shoots for businesses throughout southern New Hampshire for use in social media and online advertising.
• Worked on location with the business owner or manager in cooperation with their direction and feedback.
• Compiled a catalog of images to be submitted to Main Street Hub's photo editors.

Prior to 2016, my work spans decades in the graphic design and media industries. Additional details can be furnished upon request.