Katy Mack Email & Phone Number

Bozeman, Mt, Us

Helena, Montana, United States

Helena, Montana

Helena, Montana

Helena, Montana

Montana’s magnificence can be a marketer’s double-edged sword. How do we boil it down to a succinct promise to our customers? That differentiates us from the competition? That translates into accountable and revenue-generating marketing efforts? And above all, in a way that contributes to—not takes away from—the quality of life of Montana residents? + Lead research, planning, strategy, and accountability initiatives for a highly-integrated $10 million marketing program, including… Show more Montana’s magnificence can be a marketer’s double-edged sword. How do we boil it down to a succinct promise to our customers? That differentiates us from the competition? That translates into accountable and revenue-generating marketing efforts? And above all, in a way that contributes to—not takes away from—the quality of life of Montana residents? + Lead research, planning, strategy, and accountability initiatives for a highly-integrated $10 million marketing program, including branding, advertising, digital, social media, public relations and publications efforts.+ Manage and develop capacity of a nine-person team marketing team.+ Set overall marketing goals, objectives, priorities, and strategy in support of organizational goals and objectives.+ Provide direction to program managers in development of programmatic goals, objectives, deliverables.+ Facilitate integration among marketing functions/activities as well as across organization’s development, sales, and operations functions and external partners, programs, and touch points.+ Elevate profile of organization through industry relations, partner relations, and public relations: outreach, interviews, speaking engagements, trainings, cooperative business/program development, and meeting facilitation.+ Serves as member of senior leadership team, developing long-range vision, goals, and strategic roadmap with operations and development leaders, Administrator, Director’s Office, and Governor’s Office, and industry advisory board. Show less

Helena, Montana

Program & Organizational Leadership: + Plan and manage $8 million annual branding/advertising budget. + Establish and align program goals, measurable objectives, and priorities with long-range strategic plan and managers of key support programs. + Ambassador and advisor on industry-wide strategic decisions and daily business challenges.Branding: + Led a research-driven branding initiative that focused organizational priorities and identified a clearly defined marketing… Show more Program & Organizational Leadership: + Plan and manage $8 million annual branding/advertising budget. + Establish and align program goals, measurable objectives, and priorities with long-range strategic plan and managers of key support programs. + Ambassador and advisor on industry-wide strategic decisions and daily business challenges.Branding: + Led a research-driven branding initiative that focused organizational priorities and identified a clearly defined marketing message with statewide buy-in.Marketing Management: + Foster and facilitate communication and collaboration between ad agency, marketing partners, and internal staff. + Oversee contract with agency, directing efforts to plan, create, execute and measure complex national, regional, and in-state campaigns (including print, online, broadcast, out-of-home, event, and social media). Partnership Development: + Establish and strengthen relationships with private, public, and not-for-profit agencies to extend marketing budget, borrow brand equity, and connect with like-minded consumers. Public Relations and Outreach: + Engage stakeholders and develop industry ambassadors through trainings, presentations and exercise of working and advisory groups+ Foster positive and productive relationships with high-ranking officials, industry leaders, state and federal government agencies, private sector, and general public.+ Favorably position organization through media interviews and speaking engagements. Show less

Dillon, Montana

It had never dawned on me that I could possibly combine work and play into a marketing career in Montana, so it was hard to resist when an opportunity from Great Harvest came knocking. This Montana-born and bred “freedom franchisor” of over 200 authentic mom-and-pop bakeries nationwide (and crafters of the very best whole-wheat bread around) was looking for a temporary marketing person to fill-in on some projects. Before long, I was on-board permanently and full-time.+ Established… Show more It had never dawned on me that I could possibly combine work and play into a marketing career in Montana, so it was hard to resist when an opportunity from Great Harvest came knocking. This Montana-born and bred “freedom franchisor” of over 200 authentic mom-and-pop bakeries nationwide (and crafters of the very best whole-wheat bread around) was looking for a temporary marketing person to fill-in on some projects. Before long, I was on-board permanently and full-time.+ Established start-up (new bakery) public relations program, working cross-departmentally and with franchisees on grand opening promotional strategies. + Coordinated development of monthly sales-driving promotions, managing project details, assisting with art direction, and serving as primary copywriter. + Designed and led franchisee trainings and conference sessions on variety of marketing topics. + Participated in hiring process of franchise office staff and selection of prospective franchisees. Show less

Dillon, Montana

New York is one of my favorite cities. But I knew once I took my first entry-level position in one of its storied ad agencies, my lifestyle was going to change for a while. So this native Vermonter and lover of all things outdoors took one last summer hiatus to Montana, and went to work as a ranch hand building fences and working bison.

New York, New York

My first foray into the intense and fast-paced world of an international advertising agency. Wrote script, assisted with voiceover production and editing of short film project. When not typing up talent contracts or calling for film directors’ samples of work at D’Arcy, I was earning summer credits at NYU.

Shelburne, Vermont

I grew up on a small family horse farm in Vermont, where our family specialized in breeding and showing Morgan horses. Vermont is a good place for that, as the Morgan is the official state animal and is deeply intertwined with Vermont’s history and settlement. The breed's national headquarters are located there. +++Assisted with a grassroots, grade school-focused effort to select a Morgan horse design for the back of the Vermont quarter minted in 2001 (one of four finalists, but… Show more I grew up on a small family horse farm in Vermont, where our family specialized in breeding and showing Morgan horses. Vermont is a good place for that, as the Morgan is the official state animal and is deeply intertwined with Vermont’s history and settlement. The breed's national headquarters are located there. +++Assisted with a grassroots, grade school-focused effort to select a Morgan horse design for the back of the Vermont quarter minted in 2001 (one of four finalists, but not winning design). Built media database of 600+ equine and general interest publications, clubs, and associations. Wrote and distributed news releases. Proofread advertisements for national publication. Show less

South Burlington, Vermont

Northeast marketing, advertising, public relations, and design agency that counted Vermont Department of Tourism & Marketing, Burton Snowboards, and Cabot Creamery among it clients. The nice thing about interning at a more boutique agency is that you have a lot more access to the action. I wrote a couple news releases, was exposed to marketing and public relations strategies and tactics for a variety of clients, and with the support of agency resources, undertook promotional… Show more Northeast marketing, advertising, public relations, and design agency that counted Vermont Department of Tourism & Marketing, Burton Snowboards, and Cabot Creamery among it clients. The nice thing about interning at a more boutique agency is that you have a lot more access to the action. I wrote a couple news releases, was exposed to marketing and public relations strategies and tactics for a variety of clients, and with the support of agency resources, undertook promotional responsibilities for a fledgling agriculture-tourism event. The event was named a Top 10 Summer Event by the Vermont Chamber of Commerce in its first year. Show less

Weybridge, Vermont

I wouldn’t normally put my high school summer job on my resume. I include it here because it was invaluable training in public speaking. As the saying goes, public speakers are not born, they're made (through a lifetime of practice). I began practicing as a tour guide when I was sixteen years old, probably presenting to more than 60,000 people before I was eighteen. One of those visitors was the Dean of Admissions for a liberal arts college in Pennsylvania. He gave me his card at the… Show more I wouldn’t normally put my high school summer job on my resume. I include it here because it was invaluable training in public speaking. As the saying goes, public speakers are not born, they're made (through a lifetime of practice). I began practicing as a tour guide when I was sixteen years old, probably presenting to more than 60,000 people before I was eighteen. One of those visitors was the Dean of Admissions for a liberal arts college in Pennsylvania. He gave me his card at the end of the tour and offered me a job in his admissions office. If you can sell me on horses, he said, I'd like to see you sell my college.Funny, because selling horses wasn’t my job. Being enthusiastic and passionate about the experience was. Interesting how the two go together. Show less

B.S., Advertising, Economics

English, Economics

Associate Student, New College