Karen Mainenti Email and Phone Number
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As a visual artist, I have had solo exhibitions of my artwork at the 2019 SPRING/BREAK Art Show, The Bard Graduate Center Library, The Society for Domestic Museology and Chashama. Select group exhibitions include the Untitled Space, DUMBO Arts Festival, La Bodega Gallery, Trestle Gallery, Guest Spot @ The Reinstitute in Baltimore and the Cornell Museum of Art in Delray Beach, Florida. My artwork has received coverage in ARTnews, Artnet News, Hyperallergic, Gothamist, Brooklyn Magazine, Gallery Gurls and The Believer Magazine, among others. In 2018, I was an Artist-in-Residence at the Bard Graduate Center Library. For more on my visual art visit: www.karenmainenti.comI came to my artistic practice after a long career in design. My love of art and enthusiasm for design led me to become a Design Director at Martha Stewart Living. During my ten years with the company, I designed and developed Martha Stewart branded product for partnerships with Kmart, Sears, Macy’s, Home Depot and Grandin Road. I spent the following decade as the Creative Director for Alene Candles and then PartyLite, both candle manufacturers, where I oversaw the design of product and graphics for brands, licenses and retailers from mass market to luxury. In 2016, I established Karen Mainenti Design, and began consulting with companies and individuals in need of freelance design, illustration and creative direction.For more on my corporate consulting work visit: www.karenmainentidesign.com
Karen Mainenti Design
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Founder And Creative DirectorKaren Mainenti DesignNew York, Ny, Us -
Chair Of The Board Of DirectorsArts Gowanus Oct 2022 - PresentBrooklyn, New York, United StatesChair of the board of directors for this not-for-profit organization working to support, promote, and advocate for local artists and a sustainable arts community in Gowanus, Brooklyn. -
Board MemberArts Gowanus Aug 2020 - PresentBrooklyn, New York, United States
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Creative ConsultantKaren Mainenti Design Sep 2016 - PresentGreater New York City AreaFrom mass market to luxury, I am an experienced designer within the home, fragrance and gift categories for brands, licenses and retailers. Skilled at building strong collaborative relationships with stakeholders, I am also accomplished in determining relevant on-trend opportunities in the marketplace to create incremental business growth. A capable leader with the vision to guide others towards successful execution, I enjoy the development process of nurturing initial concepts that will later… Show more From mass market to luxury, I am an experienced designer within the home, fragrance and gift categories for brands, licenses and retailers. Skilled at building strong collaborative relationships with stakeholders, I am also accomplished in determining relevant on-trend opportunities in the marketplace to create incremental business growth. A capable leader with the vision to guide others towards successful execution, I enjoy the development process of nurturing initial concepts that will later come to life at store level. Specialties include:Creative DirectionBrand BuildingProduct DevelopmentFragrance DevelopmentPackaging DesignTrend and Inspiration BoardsArt DirectionPrivate Label ProgramsCreative IdeationPrint & PatternIllustrationLicensed ProductWebsite DesignRecent clients include: PartyLite, Candle-lite, LAFCO New York, Paddywax, Archipelago, Bungalow Beauty, Alene Candles, Scentsational Soaps & Candles, Barkbox Show less -
Visual ArtistKaren Mainenti Studio Jan 2006 - PresentBrooklyn, NyMy artwork is often a re-engagement of appropriated text and images from consumer products, advertising and media. By reframing these messages—often with humor—I attempt to reveal the absurdity and unnatural expectations that society has come to accept as commonplace. I am specifically drawn to exploring gender identity, because of its exceedingly elusive construct and the ways in which it impacts our perceptions of ourselves, interactions with others and cultural foundations. I have… Show more My artwork is often a re-engagement of appropriated text and images from consumer products, advertising and media. By reframing these messages—often with humor—I attempt to reveal the absurdity and unnatural expectations that society has come to accept as commonplace. I am specifically drawn to exploring gender identity, because of its exceedingly elusive construct and the ways in which it impacts our perceptions of ourselves, interactions with others and cultural foundations. I have had solo exhibitions of my work at the 2019 SPRING/BREAK Art Show, The Bard Graduate Center Library, The Society for Domestic Museology and Chashama. Select group exhibitions include the Untitled Space, DUMBO Arts Festival, La Bodega Gallery, Trestle Gallery, Guest Spot @ The Reinstitute in Baltimore and the Cornell Museum of Art in Delray Beach, Florida. My artwork has received coverage in ARTnews, Artnet News, Hyperallergic, Gothamist, Brooklyn Magazine, Gallery Gurls and The Believer Magazine, among others. In 2018, I was an Artist-in-Residence at the Bard Graduate Center Library. Show less -
Adjunct ProfessorThe City College Of New York Jan 2019 - Jan 2020New York, New York, United StatesTeach portfolio classes to prepare college seniors for their careers in the arts, with a focus on exploring and clarifying aspirations, portfolio development, brand identity, social media, interviewing and networking. -
Creative DirectorPartylite Dec 2015 - Aug 2016Greater New York City AreaJoined PartyLite as part of a new strategic leadership team to turn around this declining business with design innovation to increase global growth. Responsible for setting the global creative vision and strategy for this leading manufacturer of home décor and home fragrance distributed in 21 countries across North America, Europe and Asia via direct selling and marketing channels, catalog, and web.• Introduced the new PartyLite Signature branded candle collection to the market with… Show more Joined PartyLite as part of a new strategic leadership team to turn around this declining business with design innovation to increase global growth. Responsible for setting the global creative vision and strategy for this leading manufacturer of home décor and home fragrance distributed in 21 countries across North America, Europe and Asia via direct selling and marketing channels, catalog, and web.• Introduced the new PartyLite Signature branded candle collection to the market with innovative product and packaging design to drive brand loyalty and uniqueness within the market.• Partnered with the leadership team to shape and design the new Find Your Signature home party concept built on the idea of combining fragrances, driving sales towards the more consumable business of candles and bringing an infusion of energy to the sales field.• Broadened creative resources to elevate design of seasonal home décor to appeal to a younger, more sophisticated consumer base in order to capture new sales consultants and customers.• Travel globally to execute product, trend and color development.• Present new product strategies to global markets through internal meetings and international conferences, speaking dynamically to groups of up to 2,000 sales consultants. Show less -
Creative DirectorAlene Candles Apr 2010 - Dec 2015Greater New York City AreaNewly created role to help lead the company in diversification of customer base. Created private-label designs to generate new business with retailers and brands in the home fragrance category. Directed strategy, development and execution of all creative to meet business objectives: product, print/packaging, photography, fragrance development, web and corporate art. STRATEGY• Partnered with VP Business Development in diversification strategy, identifying targets and initiating… Show more Newly created role to help lead the company in diversification of customer base. Created private-label designs to generate new business with retailers and brands in the home fragrance category. Directed strategy, development and execution of all creative to meet business objectives: product, print/packaging, photography, fragrance development, web and corporate art. STRATEGY• Partnered with VP Business Development in diversification strategy, identifying targets and initiating relationships and contracts with new partners.• Conducted gap analysis to determine white space at retailers. • Acquired exclusive licensing agreement with the Lenox brand for home fragrance collection by providing strategic creative development. Built product lines and art directed all photography.• Acquired new customers by developing private-label, custom, proprietary home fragrance programs, growing the business by over 20%. New customers include: Anthropologie, Bed Bath & Beyond, Cracker Barrel, Francesca’s, Kohl’s, Pier 1, Origins (Estée Lauder), Tuesday Morning, Waterford Crystal, Urban Outfitters, West Elm.CREATIVE & PRODUCT DEVELOPMENT• Established creative department and day-to-day workflow processes.• Directed creation of trend presentations, product concepts, designs, art, copy, production, print production and oversee press runs.• Established product showroom to display samples and sourced vessels; serves as laboratory for new product development.• Attended international and domestic trade shows to follow trends and establish new sourcing contacts. FRAGRANCE• Created comprehensive fragrance library and implemented criteria for fragrance evaluation.• Directed fragrance development for private-label programs, evaluating submissions and communicating feedback.• Translated consumer, lifestyle, color and fragrance trends into meaningful product assortments at retail. Show less -
Design Director, HolidayMartha Stewart Living Omnimedia Jan 2010 - Mar 2010Greater New York City AreaLed creative direction on holiday product lines across all business channels: mass market at Home Depot; specialty markets at Macy’s; catalog business with Grandin Road. Ensured a cohesive brand vision throughout retail platforms. Traveled domestically and internationally for trend and product development.• Led design of 500 SKUs generating over $20M in sales.• Leveraged knowledge of the Martha Stewart Everyday Holiday assortment at Kmart to demonstrate to senior management the… Show more Led creative direction on holiday product lines across all business channels: mass market at Home Depot; specialty markets at Macy’s; catalog business with Grandin Road. Ensured a cohesive brand vision throughout retail platforms. Traveled domestically and internationally for trend and product development.• Led design of 500 SKUs generating over $20M in sales.• Leveraged knowledge of the Martha Stewart Everyday Holiday assortment at Kmart to demonstrate to senior management the viability of a holiday category at Home Depot stores.• Launched introduction of 200 SKUs of Martha Stewart Living Holiday collection sold at Home Depot stores, including ornamentation, trees, home décor, lighting and textiles.• Partnered with editorial, crafts and television departments to extend brand content across all merchandising platforms.• Ensured that the execution and quality of all products met brand design standards. Show less -
Designer, Martha Stewart CollectionMartha Stewart Living Omnimedia Jan 2009 - Jan 2010Greater New York City AreaLead designer for the Martha Stewart Collection holiday product line at Macy’s stores. Created initial concepts, technical drawings, and design specifications for buyers and vendors. Provided design direction to suppliers on overseas trips.• Led design of over 150 SKUs of ornamentation and home décor products.• Revived the holiday business at Macy’s by turning around a weak relationship. Partnered with the Macy’s team to propose products that resonated with the Macy’s customer… Show more Lead designer for the Martha Stewart Collection holiday product line at Macy’s stores. Created initial concepts, technical drawings, and design specifications for buyers and vendors. Provided design direction to suppliers on overseas trips.• Led design of over 150 SKUs of ornamentation and home décor products.• Revived the holiday business at Macy’s by turning around a weak relationship. Partnered with the Macy’s team to propose products that resonated with the Macy’s customer, while also maintaining a strong brand identity.• Conceptualized and designed the new product categories of mini trees, tree picks, floral décor, and shatterproof ornaments to build incremental business with the potential to double category sales.• Managed freelance designers in developing designs from concept to finished product. Show less -
Designer, Martha Stewart EverydayMartha Stewart Living Omnimedia May 2007 - Dec 2008Greater New York City AreaDesigned products for the Martha Stewart Everyday Holiday & Candle categories at Kmart stores. Created on-brand product for the ornamentation, gift wrap, home décor, textiles (stockings, ribbon, tree skirts), candles and fragrance categories. • Created mood boards, color palettes and design concepts for overarching thematic product collections, and led presentations to senior management and Kmart merchants for buy-in. • Conceptualized and designed products: initial concepts… Show more Designed products for the Martha Stewart Everyday Holiday & Candle categories at Kmart stores. Created on-brand product for the ornamentation, gift wrap, home décor, textiles (stockings, ribbon, tree skirts), candles and fragrance categories. • Created mood boards, color palettes and design concepts for overarching thematic product collections, and led presentations to senior management and Kmart merchants for buy-in. • Conceptualized and designed products: initial concepts, technical drawings, design specification packages, reviewing samples and issuing final approvals. • Single-handedly designed the gift wrap category of 30 wrapping paper designs, coordinating gift tags, ribbons and bows. Generated original artwork and surface designs, created pattern repeats, finalized files, and attended press checks to ensure print quality.• Created custom hand-lettering featured in the 2006 Martha Stewart Everyday Holiday in-store signage and PR campaign.• Designed in-store visual merchandising of decorated holiday tree display and trained key retail staff to implement across 1,500 Kmart stores.• Traveled domestically and overseas regularly to work directly with vendors and factories on product revisions and approvals. Show less -
Associate Designer, Martha Stewart EverydayMartha Stewart Living Omnimedia May 2006 - May 2007Greater New York City AreaDesigned products for the Martha Stewart Everyday Holiday & Candle categories at Kmart stores. Created on-brand product for the ornamentation, gift wrap, home décor, textiles (stockings, ribbon, tree skirts), candles and fragrance categories. • Created mood boards, color palettes and design concepts for overarching thematic product collections.• Create technical drawings and design specification packages for buyers and vendors• Travel overseas to Asia to work directly with… Show more Designed products for the Martha Stewart Everyday Holiday & Candle categories at Kmart stores. Created on-brand product for the ornamentation, gift wrap, home décor, textiles (stockings, ribbon, tree skirts), candles and fragrance categories. • Created mood boards, color palettes and design concepts for overarching thematic product collections.• Create technical drawings and design specification packages for buyers and vendors• Travel overseas to Asia to work directly with vendors on product revisions and approvals• Meet with collectors and textile houses to purchase vintage and original artwork• Traveled locally and overseas to work directly with vendors on product revisions and approvals Show less -
Product ManagerMartha Stewart Living Omnimedia Jan 2004 - Mar 2006Greater New York City AreaManaged development of the Martha Stewart Everyday Holiday & Decorating categories at Kmart stores, including ornaments, wreaths, lighting, gift wrap, ribbons, tabletop, candles, frames, organization, clocks and mirrors. Partnered with retail merchants at Kmart to create profitable, on-brand merchandise assortments and in-store visual presentations.• Managed 1,250 SKUs generating over $100M in sales.• Satisfied long-term growth plans and brand presence by developing merchandising… Show more Managed development of the Martha Stewart Everyday Holiday & Decorating categories at Kmart stores, including ornaments, wreaths, lighting, gift wrap, ribbons, tabletop, candles, frames, organization, clocks and mirrors. Partnered with retail merchants at Kmart to create profitable, on-brand merchandise assortments and in-store visual presentations.• Managed 1,250 SKUs generating over $100M in sales.• Satisfied long-term growth plans and brand presence by developing merchandising strategies, analyzing sales and conducting competitive market research.• Traveled overseas regularly with retail merchants to review product samples and identify product innovations. • Oversaw two direct reports and cross-functional teams of product design and creative services departments (20+ employees). Show less -
Project ManagerMartha Stewart Living Omnimedia Jul 1999 - Dec 2003Greater New York City AreaManaged the creation of packaging, signage and collateral for the Martha Stewart Everyday Garden & Holiday categories at Kmart stores, including outdoor furniture, garden tools, grills, outdoor décor, live plants, seeds and bulbs. Produced photo shoots for packaging, signage and marketing.• Managed the creation of packaging for the launch of the live outdoor plant collection, consisting of more than 350 types of perennials and annuals.• Partnered with the EVP Editorial Director and… Show more Managed the creation of packaging, signage and collateral for the Martha Stewart Everyday Garden & Holiday categories at Kmart stores, including outdoor furniture, garden tools, grills, outdoor décor, live plants, seeds and bulbs. Produced photo shoots for packaging, signage and marketing.• Managed the creation of packaging for the launch of the live outdoor plant collection, consisting of more than 350 types of perennials and annuals.• Partnered with the EVP Editorial Director and plant growers across the country to coordinate personalized gardening tips, care instructions and photography.• Hand-picked to spearhead the creation of packaging for the launch of the Martha Stewart Everyday Holiday category, including more than 1,000 SKUs in seven distinct holiday themes. Show less -
Library AssistantMuseum Of Modern Art Apr 1997 - Jul 1999Greater New York City AreaApproved and processed all interlibrary loans for the museum. Paged and sorted books, periodicals, and artist file materials for visiting researchers and curatorial staff. Increased the overall volume of museum's lending program by more than 60% through the establishment of new interlibrary loan partnerships
Karen Mainenti Skills
Karen Mainenti Education Details
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Co-Active Training InstituteCertified Professional Co-Active Coach -
Summer Residency Program: Painting And Mixed Media -
Givaudan Creative Fragrance Program -
Fine Arts Major, Marketing Minor, Magna Cum Laude
Frequently Asked Questions about Karen Mainenti
What company does Karen Mainenti work for?
Karen Mainenti works for Karen Mainenti Design
What is Karen Mainenti's role at the current company?
Karen Mainenti's current role is Founder and Creative Director.
What is Karen Mainenti's email address?
Karen Mainenti's email address is km****@****ail.com
What is Karen Mainenti's direct phone number?
Karen Mainenti's direct phone number is +191749*****
What schools did Karen Mainenti attend?
Karen Mainenti attended Co-Active Training Institute, School Of Visual Arts, Fashion Institute Of Technology, Fairfield University.
What are some of Karen Mainenti's interests?
Karen Mainenti has interest in Education, Arts And Culture.
What skills is Karen Mainenti known for?
Karen Mainenti has skills like Packaging, Creative Direction, Illustration, Art Direction, Concept Development, Brand Development, Product Design, Product Development, Fragrance, Art, Merchandising, Illustrator.
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