Kirill Makarov Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

Zing Coach is an AI-powered fitness startup providing hyper-personalized workout plans using computer vision and AI technology.Leading a growth-focused team, I am responsible for driving user acquisition and expanding the Zing user base.Main focus areas:- Developing and executing marketing strategy- Identifying and leveraging new channel opportunities- Managing direct response creative production- Conducting A/B tests on pricing and monetization to optimize CAC/LTV ratio and boost ROI- Establishing and refining attribution and CAC/LTV models- Building a robust marketing analytics system to support growth

Moscow, Russia

Grow Food is #1 subscription meal delivery brand in RussiaLead a cross-functional team of 8 people to deliver growth of new customer base. Responsible for direct response channels as well as brand awareness campaigns.Main focus areas:- defining and implementing marketing channels strategy- exploring new channels opportunities- building attribution and CAC/LTV model- building marketing analytical system to support growth- managing creative production for direct response campaigns- running A/B tests on monetization and prices to improve CAC/LTV ration and increase ROIAchievements:- achieved 25% y2y growth of yearly acquired users and contributed to 50% y2y total revenue growth- monthly new users acquired through paid social channels increased 2x due to improved attribution modeling and setting up a direct response creative testing process - improved CAC/LTV ratio by 30% through A/B tests on prices and trial offers- +3 p.p. increase in unaided brand recall and top of mind due to efficient implementing brand awareness campaigns

In-house marketing teams mentoring, marketing channels audit and unit-economics analysis for paid channelsAchievements:- Helped 9 clients in 6 months with 66% retention rate (6 of them continued to cooperate for more than 3 months).- Helped to improve content paid distribution for B2B SaaS client via setting up a full-funnel analytics and behavior based ML attribution which led to 2X growth in new leads- Advised and mentored B2C client to launch paid advertising to promote its mobile applications which led to increase of mobile app share to 60% of new customers- Advised on marketing strategy, developed attribution model and reporting dashboards for D2C subscription brand

Moscow, Russia

Mobio is a mobile performance agency, a regular nominee in top5 mobile app agencies in Russia.In the role of head of user acquisition and junior business partner at the agency I built brilliant media buying and creative production team of 25+ professionals who helped 200+ clients to promote their mobile apps and attract new clients on global market.Achievements:- Built a profitable business unit from 0 to $500K monthly ad spend- Built 2 independent media buying teams focused on mobile apps promotion and on affiliate marketing- Improved efficiency and profitability of internal agency products:-- with Getloyal team developed a methodology to measure retargeting incrementality which helped to offer a new paying model based on cost per incremental sale-- Improved traffic optimization algorithm in Feedwise in-app network which led to 2X increase in payouts for publishers and 2X more leads for advertisers