- writing technical tasks for designers regarding new creatives (testing new variables: texts, CTAs, characters, actors, creative formats);- briefing of requests for UGC content;- analysis of metrics (CTR, CPM, CPC, CPA, ROAS, etc.) after testing creatives and scaling the successful ones;- A/B testing;- launching of campaigns, their scaling to different strategies, as well as optimization;- analysis of working GEO, strategies, audiences;- working with retargeting;-… Show more - writing technical tasks for designers regarding new creatives (testing new variables: texts, CTAs, characters, actors, creative formats);- briefing of requests for UGC content;- analysis of metrics (CTR, CPM, CPC, CPA, ROAS, etc.) after testing creatives and scaling the successful ones;- A/B testing;- launching of campaigns, their scaling to different strategies, as well as optimization;- analysis of working GEO, strategies, audiences;- working with retargeting;- analysis of landing pages and suggestions for their improvement;- working with BI tools (Tableau). Show less

- performed competitors' creatives analysis;- tested new formats of creatives for different product directions;- set technical tasks for Design team;- searched for new directions of traffic purchase to attract new audience segments.

- explored the development cycle of a physical product from demand research to retail delivery;- performed market and competitor analysis.

- leaded the team of developers and business analysts;- created MVP(Minimum Viable Product) project management system for the company;- implemented the metric system (LTV, ROI, ROMI, NPS) for tracking company's results.