Kevin Marasco

Kevin Marasco Email and Phone Number

Chief Growth Officer @ Tebra // Revenue Leader, Board Advisor, Investor, 4X CXO // prev Zenefits, Taleo, HireVue @ Tebra
Kevin Marasco's Location
San Francisco, California, United States, United States
Kevin Marasco's Contact Details
About Kevin Marasco

I love to create, build & scale things. 🎨 🔨 🚀I’d rather talk about sales & marketing than myself. But here’s a few bullets.🤓 Me:I’m an energetic full-stack marketing leader with three-time 1,000% growth experience at startup, private & public SaaS companies... working hard on #4. :) I'm also a board advisor, LP, startup investor and venture advisor. My specialities: disruptive technology, growth strategy, team building, modern marketing and sales motions, category and brand creation. I’ve learned from 10 capital raises, a fun S1 process, 12 M&A deals (both sides), and 3 successful exits. I'm extremely grateful, humbled and privileged for each of these opportunities. 🙏 👨🏻‍💻 Work:My current gig? CMO at Zenefits. We're leveling the playing field for "the other 99.7%" of small businesses that are the lifeblood of our economy. Our People Operations Platform automates HR while creating a great employee experience and boosting profits. I was brought in to help pivot the company from an insurance broker to pure SaaS. Previously, I was CMO at HireVue (a/b Carlyle Group), where we grew 4,000%, went from 10% to 60%+ market share, and rated Forbes #10 Most Promising Company in America. Prior to HireVue, I ran brand & digital marketing at Taleo (a/b Oracle), the dominant cloud-based recruiting company. With the help of a talented team, we 10X'd our market cap to $2 Billion, before being acquired by Oracle. Before Taleo, I ran global marketing, inside sales, and sales ops for Vurv (a/b Taleo), an early leader in the recruiting space. I helped scale it from a garage to over 500 employees in 6 countries. 🌏🎨 Learning:I’m an accidental marketer, and lifelong learner. I actually started my career as an engineer. I had a free-ride to college on an electrical engineering scholarship. Before graduating, my band got a record deal w/ a major label. I taught myself how to code so I could build a website for promotion and media. I wanted our band to look as cool as all the bigger bands we were opening up for. Folks like Sublime, Blink 182 and Less Than Jake (yeah, i'm old). I even switched my degree to “marketing” (that sounds easy) just to graduate faster and get out on tour. I later learned back-end languages (java, sql) and built a few web apps and startups before getting into marketing. I did marketing exec ed at HBS. I love books, blogs, pods & learning something new every day. 🤘🏡 Life:When I'm not working, I enjoy spending time w/ my family, ultramarathons, ironmans, surfing & snowboarding. 🏄🏽‍♂️ Much love! ❤️

Kevin Marasco's Current Company Details
Tebra

Tebra

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Chief Growth Officer @ Tebra // Revenue Leader, Board Advisor, Investor, 4X CXO // prev Zenefits, Taleo, HireVue
Kevin Marasco Work Experience Details
  • Tebra
    Chief Growth Officer
    Tebra Jun 2022 - Present
    Corona Del Mar, California, Us
    Tebra is the digital backbone for independent healthcare practices. In 2021, with a combined mission to unlock better healthcare, Kareo and PatientPop joined forces to form Tebra — the operating system for the connected practice of the future. , Tebra provides digital tools and support to attract new patients, deliver modern care, get paid quickly, and operate efficiently. Tebra’s all-in-one platform includes a fully certified Electronic Health Record (EHR), scheduling, insurance billing, patient payments, telehealth, and more. To learn how Tebra is committed to improving the success and well-being of both patients and providers, visit www.tebra.com.
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  • Telescope Partners
    Advisor & Investor
    Telescope Partners Feb 2021 - Present
    San Francisco, California, Us
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  • Acadian Ventures
    Advisor & Investor
    Acadian Ventures Jan 2019 - Present
    Madison, Ct, Us
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  • Peakspan Capital
    Advisor
    Peakspan Capital Jan 2018 - Present
    San Mateo, California, Us
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  • Zenefits
    Chief Marketing Officer
    Zenefits May 2017 - May 2022
    San Francisco, California, Us
    Zenefits (acquired by TriNet) purpose is to level the playing field for "the other 99.7%" — the underserved small businesses with less than 500 employees that fuel our economy. Zenefits People Operations Platform automates HR, payroll and benefits, while creating a remarkable employee experience and unleashing the workforce. Less paperwork. 🙅‍♀️ More people work. 🙆‍♀️. And profits! 🚀
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  • Hirevue
    Chief Marketing Officer
    Hirevue May 2011 - Mar 2017
    South Jordan, Utah, Us
    HireVue (acquired by Carlyle Group) leads the digital video and predictive analytics category for building and coaching the world’s best teams. I was recruited by the Founder/CEO and Board to help create the category and grow the company from startup to global category leader. In 6 years, we went from 10% to over 60% market share, grew revenue 4,000%, and were recognized as Forbes #10 Most Promising American Company, the #1-Rated candidate mobile app in 2016 (1M+ downloads), and 5X winner of Top HR Product of the Year. HireVue customers include nearly half of the Fortune’s Most Admired Companies and is backed by Sequoia, TCV, IGC, Granite Ventures and Peterson Ventures. Accomplishments include:.: Grew revenue over 4,000% .: Created and dominated entirely new category .: Quadrupled marketshare to over 60%.: Raised $93M from 5 funding rounds.: Completed 3 acquisitions.: Rebranded and repositioned the company and category.: Helped develop and drive international expansion strategy.: Built world-class marketing and inside sales / ADM functions (from scratch).: Achieved consumer-like Net Promoter Score of 40+.: #1 rated HR app with over 1M downloads.: 5X Winner of Top HR Tech Product of the Year by HR Executive.: #10 on Fortune’s Most Promising Companies.: Proud shareholder, fan and alumni of #VueNation!.: Learned… a lot
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  • Taleo
    Head Of Brand & Digital Marketing
    Taleo Jan 2008 - May 2011
    Dublin, Ca, Us
    Taleo (NASDAQ: TLEO, acquired by Oracle) was a leader in the talent management category. I oversaw brand and digital marketing as well as a number of strategic cross-functional growth initiatives. With the help of a talented team, we 10X'd our market cap to approximately $2 Billion, before being acquired by Oracle. Key accomplishments:.: Developed and executed company's corporate brand & digital marketing strategies.: Rebranded and repositioned the company for more modern, broader and higher-value appeal .: Measured, monitored and grew brand awareness & reputation globally across multiple categories.: Played key role on acquisition integration teams on several deals .: Led Talent Index – big data initiative analyzing employment trends across 300M+ candidates.: Led Talent Grid cloud community initiative – the world's largest talent management community .: Co-led design & development of the Knowledge Exchange – active (5,000+) customer community.: Developed & managed the Solution Exchange - partner marketplace & application exchange.: Managed companies Corporate Social Responsibility (CSR) programs and sponsorships.: Played key role in product marketing, demand gen, internal communications, analyst relations.: Developed and managed company's social media strategy.: Played key role in supporting international expansion in EMEA and APAC.: Received various accolades including Marketing Excellence Award.: Assisted CEO and CFO with IR and shareholder communications.: Helped quickly triple market capitalization while sustaining profitability.: Learned… a lot.
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  • 110% Play Harder
    Board Of Advisors
    110% Play Harder Feb 2007 - Feb 2011
    Jacksonville Beach, Fl, Us
    110% represents the next step forward in athletic training and recovery gear with a unique pocket architecture that uses the already important benefits of compression with the elemental power of ice. It's a simple, mobile and effective way for endurance and high-performance athletes to speed muscle recovery. Look for it on professional triathletes, olympians, NFL and NBA teams. I'm an investor and advisory board member.
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  • Vurv Technology (Formerly Recruitmax)
    Svp Marketing & Sales Support
    Vurv Technology (Formerly Recruitmax) Dec 2006 - Jul 2008
    Jacksonville, Florida, Us
    Vurv was a leader in talent management software-as-a-service (SaaS), including applications for recruitment, onboarding, performance & compensation management, offboarding and workforce analytics. I was fortunate to work with an passionate team and had the pleasure of building, from scratch, the company's global marketing and sales support programs. I joined as employee #17. Together, we grew the company with very modest funding from an unknown player to #2 in the space w/ more than 400 employees. Key accomplishments:.: Key member of executive leadership team.: Helped develop & execute corporate growth strategy driving triple-digith CAGR.: Played key role in 6 acquisitions, including strategy & integration.: Assisted with 3 successful funding rounds, including investor and analyst relations.: Assisted in organizational readiness, banker selection & S-1 development for IPO.: Helped in design, development and go-to-market of more than a dozen SaaS applications.: Co-led design, development & launch of company's SMB (consumerized self-service) app.: Rebranded company twice and renamed once over 10 yrs, strengthening awareness & reputation.: Successfully repositioned company to compete in category adjacencies, tripling market size.: Built & led marcomm, demand gen, product marketing, web, creative & sales support teams.: Developed scientific, predictable approach to demand generation across NA, EMEA, APAC.: Reengineered inside sales function and approach, doubling productivity within 12 months.: Led sales support function with triple-digit growth in RFP/RFI inquiries.: Drove tight sales & marketing integration, working closely with multiple sales leaders.: Assisted w/ international expansion, including market entry throughout EMEA & APAC .: Helped drive strong internal communications, engagement and culture building .: Assisted fearless, visionary CEO with countless hyper-growth initiatives.: Learned… a lot
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  • Vurv Technology (Formerly Recruitmax)
    Vice President, Marketing
    Vurv Technology (Formerly Recruitmax) Nov 2005 - Dec 2006
    Jacksonville, Florida, Us
    Privileged to work with amazing, talented and passionate team. .: Built award-winning marketing function, competing effectively with competitors 3-4X our size.: Renamed, rebranded & repositioned company following series of acquisitions & category expansion.: Owned corp communications, analyst relations, PR, demand gen, advertising & digital marketing.: Built in-house creative agency model to gain operating efficiencies and outperform competition.: Assisted CEO and other executives with various strategic growth initiatives.: Helped company scale from a mid-sized player to a category leader
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  • Recruitmax
    Director Of Marketing
    Recruitmax Jan 2001 - Nov 2005
    .: Key player in developing and fostering team culture during period of rapid scale.: Designed and developed company's events programs, managing 100+ events.: Managed companies professional sports (golf) sponsorship program.: Designed, developed and managed company's website including a custom-built CMS .: Received various individual accolades including Most Valuable Player.: Company received various marketing, branding and advertising accolades.: Helped company scale from startup to mid-size
  • Recruitmax
    Software Engineer & Web Application Designer
    Recruitmax Jan 2000 - Jan 2001
    .: Certified Advanced ColdFusion Software Developer.: Designed, developed and enhanced SaaS apps for recruiters and Fortune 500 clients.: Developed custom job board for one of the world's largest communications companies.: Helped develop 3 SaaS applications that supported more than one million end-users .: Completed hundreds of custom development projects, fixes and enhancements .: Helped company migrate from client-server to entirely web-based app.: Integrated application into dozens of clients' corporate career sites.: Designed and developed (from scratch) over a dozen corporate websites and microsites.: Setup and managed numerous web application and database servers (Microsoft SQL Server).: Received top-rated developer award (intra company, at relatively small scale)
  • Various Start-Ups
    Entrepreneur & Investor
    Various Start-Ups Jan 1995 - Jan 2000
    I started and/or held partnership roles in a variety of internet, music, and clothing startups, and did a stent of professional option trading in both equities and commodities.

Kevin Marasco Skills

Saas Strategy Start Ups Enterprise Software Salesforce.com Talent Management Cloud Computing Management Product Marketing Marketing Strategy Leadership Lead Generation Crm Demand Generation Business Strategy Recruiting Go To Market Strategy Strategic Partnerships Software As A Service Competitive Analysis Advertising Business Development Marketing Solution Selling Talent Acquisition Cross Functional Team Leadership Product Management Customer Relationship Management Digital Marketing Entrepreneurship Integrated Marketing Marketing Communications Sales Sales Enablement Event Management Sales Operations Program Management Team Management Sales Process Business Analysis Account Management Mobile Devices Modern Marketing Global Business Development Venture Capital Social Media Social Media Marketing Branding Social Selling Inbound Marketing

Kevin Marasco Education Details

  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    Marketing For Senior Executives (Cert)
  • University Of North Florida
    University Of North Florida
    Business

Frequently Asked Questions about Kevin Marasco

What company does Kevin Marasco work for?

Kevin Marasco works for Tebra

What is Kevin Marasco's role at the current company?

Kevin Marasco's current role is Chief Growth Officer @ Tebra // Revenue Leader, Board Advisor, Investor, 4X CXO // prev Zenefits, Taleo, HireVue.

What is Kevin Marasco's email address?

Kevin Marasco's email address is km****@****its.com

What is Kevin Marasco's direct phone number?

Kevin Marasco's direct phone number is +180131*****

What schools did Kevin Marasco attend?

Kevin Marasco attended Harvard Business School Executive Education, University Of North Florida.

What are some of Kevin Marasco's interests?

Kevin Marasco has interest in Technology, The Killers (Band), Marketing That Doesn't Suck, Books, Business, Ultramarathons, Life, Food, Ironmans, Disruptive Ideas.

What skills is Kevin Marasco known for?

Kevin Marasco has skills like Saas, Strategy, Start Ups, Enterprise Software, Salesforce.com, Talent Management, Cloud Computing, Management, Product Marketing, Marketing Strategy, Leadership, Lead Generation.

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