Katie Marfori Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Led the strategy and implementation of an innovative user, subscriber, and digital experience platform by collaborating with the Consumer Growth team to align the product with their needs, enabling scalable strategies for digital subscriber growth. Leveraged audience insights to create a seamless experience for print, digital, and non-subscribers, enhancing engagement and conversion rates.Key player in revamping our newsletter strategy, collaborating with siloed teams to establish a cohesive approach. I emphasized the strategic importance of newsletters for both business objectives and reader engagement, helping to develop frameworks and guidelines that improved content creation and audience targeting. Aligned cross-functional teams around the importance of the mobile app as a cornerstone of our digital strategy, facilitating discussions and collaboration to emphasize its impact on audience reach and retention. I implemented a push notification strategy to increase interaction and improved the app’s rating through targeted updates.

Minneapolis, Minnesota, United States

Achieved certifications as a Scrum Master and Product Owner during the Product Team's transition to Agile methodology, playing a crucial role in introducing Agile practices company-wide by leading cross-functional teams, engaging stakeholders, communicating roadmaps, aligning on strategy, and regularly hosting reviews for collaboration and feedback, ultimately driving improvements in productivity, outcomes and team morale.Lead initiatives that enhanced workflows for News by migrating to a streamlined content management system, increased digital advertising revenue, increased average Google search result ranking and improved accessibility across all platforms.

Greater Minneapolis-St. Paul Area

Lead the planning, execution, and delivery of technology projects for the Cloud Engineering, Data, and Applications teams. Key achievements included migrating from legacy systems, implementing a company-wide automated critical issues process, and introducing a regular reporting cadence across the tech stack to enhance visibility and decision-making. I effectively communicated with stakeholders to prioritize business needs and align them with the technical backlog and roadmap, driving operational efficiency and strategic outcomes.

Greater Minneapolis-St. Paul Area

Created and implemented the Digital Customer Support role, bridging gaps between user feedback and product development. Gathered and analyzed feedback from diverse sources which resulted in actionable reports that empowered the Digital Product Team to enhance user experience and drive product improvements.

Ba, Communication And Journalism

Activities and Societies: AdFed

Education record