I lead a rockstar CEO/Business Owner Peer Advisory Board. Our metro Sarasota based chapter is one of the countries leading groups out of 45000 members worldwide. Our commitment to fully support each other professionally and personally in our quest to be the best possible leaders and live our highest & best lives.No one understands the challenges and needs of CEOs, business owners and key executives better than Vistage. For more than 60 years, we’ve been helping business leaders address their most pressing challenges and biggest opportunities. We’ve designed the most comprehensive approach to help you achieve a competitive advantage. The critical component, however, is our community. Our member are individuals dedicated to improving their businesses, their leadership, their community and each other. Their willingness to put ego aside and apply the necessary rigor in the pursuit of excellence is what makes us different. Makes us better.

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A global start up fashion accessories firm. Featured for the last 5 years on the the INC 5000 list of Americas fastest growing companies.Bonitas created - and leads the category of "Identification Jewelry" enabling working women around the world the ability to identify with style with our collections of fashion lanyards and retractable badge reel jewelryThe firm expertises in omni channel distribution supports longstanding and successful partnerships with mass market and independent retail with over 7000 partners, ecommerce/3P marketplace distribution and DRTV

• Created global product and marketing organizations, “to market” processes and supporting infrastructure, resulting in the company’s first globally consistent technology product portfolio.• Introduced 5 market leading products in post 9/11 environment in record time.• Executive sponsor of operational strategy plan resulting in $25 million reduction in costs.• Developed and executed global PR strategy realizing unprecedented exposure.• P&L responsibility for Leisure Travel business unit. Doubled new business revenue and reduced operational expenses by 40%.

• Responsible for developing the company strategy and supporting business plans to ensure success in demutualization. Develop and managed strategic initiatives including alliances and M&A activity.• Lead the E-commerce strategy development and E-business enablement, a $40MM investment.• Had P&L responsibility for $700MM direct distribution business unit.• Responsible for the growth and profitability of the agency distribution channel, a $1.0 billion business group with $100 million in annual new business sales. Redesigned sales infrastructure resulting in a 27% increase in new product sales year over year and sales of $20MM over 2000 plan.

Developed and executed a multiple distribution channel strategy including E-commerce, direct marketing, worksite distribution, independent agents as well as traditional (company) agents.• Built customer relationship management strategy with $75MM positive earnings impact.• Reversed a seven-year declining sales trend within seven months.• Reintroduced brand/product advertising after a ten-year hiatus.• Introduced Internet marketing strategy and built E-commerce infrastructure.• Developed strategic marketing relationships with other company business groups, including the Relocation Management Company, Real Estate Franchises and the Bank.• Initiated the acquisition of a $30 million company which provided a critical product portfolio.

Developed new business model and plan for the company with the President. Functioned as primary liaison with the parent company and had oversight responsibility for all business units.• Business plan resulted in record profitability for the company of 22% ROE.

• Developed direct marketing infrastructure and telesales call center.• Built referral program and quadrupled new business sales within the first year.• Developed and implemented a cross-sell and retention program for existing customer base.• Launched a successful pilot program to sell auto insurance to current life insurance customers.

Responsible for the sales management of $100MM written premium automobile and related lines of business. Managed independent agency channel and successfully developed and executed direct marketing strategy which later became a nationwide business model for the firm.• Built a startup direct distribution channel with sales of $70MM within three years.• Doubled the sales volume of the existing agency sales channel.• Drove brand awareness from 0% to over 60%.