Katerina Matthaiou Email & Phone Number

Greece

While effectively managing the team and duties from my prior role as Product Innovation Director, I also assumed additional responsibilities and the leadership of the Presales team.These include guiding the new team in: identifying new opportunities in close collaboration with the commercial teams, defining the go-to-market strategy per account, creating compelling custom pitch material, localizing productized material for regional audiences, modeling financial business cases for sales opportunities and monitoring regional sales pipeline in conjunction with the sales targets.

Athens, Greece

Reporting to the Chief Innovation Officer, I drive Upstream’s product roadmap for Martech, Communication Channels, & Advertising platforms. Notably, I’ve propelled Grow, our Customer Engagement Platform, to become the primary product driver within one year from MVP launch, leading the team in strategic product development, collaborating with cross-functional teams, and optimizing communication channels for optimal customer engagement.

Athens, Greece

I led the Commercial Product & Digital Account areas, as a member of an R&D team focused on new online products and services in the realms of marketing technology, consumer acquisition, UX optimization, and loyalty building. My contributions spanned the entire product lifecycle, encompassing design, testing, launch, and monetization of new initiatives. The achieved milestones include the successful launch of three new strategic products and the opening of a new market for the company, with a seamless handover to operational teams for sustained success.

Athens, Greece

I orchestrated and optimized a diverse range of mobile subscription products and multi-channel marketing campaigns, strategically enhancing content, UX, and billing strategies. Through these efforts, I achieved a remarkable 45% boost in gross revenues and an 89% increase in acquisitions within a year, showcasing my proficiency in driving successful campaigns that contributed to the overall growth of the organization.

Athens, Greece

Account Manager for 10+ key accounts in the APAC and EMEA Regions, overlooking all commercial, retail, marketing activities and partners’ performance. Also leading the new product development for all markets under my responsility, by creating customized products tailored to their unique needs and cultural characteristics.

Athens, Greece

Led woman and fashion Glamour magazine’s website redesign, from concept to implementation, also designing and overviewing the social media strategy.

Athens, Greece

Provided support and administrative assistance regarding daily tasks, prepared articles for the Features and Beauty departments and organized in collaboration with the Marketing team various events and activities.

Athens, Greece

Coordinated all personnel, payroll and billing activities, while liaising with external contacts and processing payments for contracts, bills, or other transactions.

Mba International, Major: Marketing And Strategy

Ba, Communication, Media And Culture / Major: Advertising And Communication Management