Kate Marshall Email and Phone Number

DAY Communications is a full-service corporate communications agency focused on recruitment marketing, employee communications and employer branding. DAY works with private and public sector clients, across Canada in virtually every industry. Our expertise in strategy, creative, and across all media, Canadian & international, allows our clients to share their jobs and stories with top candidates in effective and compelling ways. www.daycommunications.ca

Marketing lead for Minto's Rentals, Furnished & Commercial businesses.

CMD Marketing lead for OHIP+: Children and Youth Pharmacare which launched November 2017 in the media and became available for use January 2018; Collaborated with a cross-functional MOHLTC team, Cabinet and Premier's office and multiple stakeholders to ensure the successful launch of OHIP+, Pharmacare for Children & Youth - a key government 2017/18 priority.

Worked with Fred Victor's fund-raising team to build a marketing and communication plan and agency brief to tell more people about the impactful work FV does everyday - working to end homelessness in our lifetime.

Appointed the first marketing director at Ted Rogers School of Management (TRSM) reporting to Associate Dean• Brand Leadership: Led the development of the new TRSM brand platform and visual identity based on the faculty’s first brand health research project. Worked closely with Ryerson University marketing team and brand team to align with RU brand• Marketing Planning & Execution: Built a multi-functional marketing & communications team to create, curate and promote the stories from TRSM students, alumni, faculty, donors and staff across digital channels and mass media, in order to build the faculty’s reputation and recruit top quality students, faculty and staff• Relationship Management: Worked with TRSM’s six schools of management, 14 research centres and multiple student groups, as well as other Ryerson stakeholders, to ensure TRSM’s marketing and communications materials are on ‘brand’, synergistic, impactful and deliver desired results

Developed and executed multi-media marketing and communication strategies, plans and materials to build awareness of the vision and mission of the HFHC federated association and its 61 affiliates across Canada reported to President.• Increased media exposure for Habitat for Humanity Canada programs through robust PR, brand and social media activities – brand awareness (over 85%) & understanding (70%) at all-time high levels by 2013• Led brand health research project and two key research projects with CMHC designed to demonstrate the impact of HFHC’s work; media launch to drive 3rd party endorsement of HFHC’s mission and accomplishments• Led creation of HFHC crisis communication plans, execution of plans and crisis training for affiliates • Built strong relationships with 61 affiliates across Canada, providing marketing & communication support, advice and templates

Key Clients: YUM!/Priszm, Royal Canadian Mint, Princess Margaret Hospital Foundation, Bacardi, RIght to PlayOversaw strategy development and execution of integrated, multi-media communication plans and materials; key liaison with senior client management; financial responsibility for all accounts

Key Clients: Mr. Clean North American business from 2001 - 2006; Tourism PEI account 2006-2008; Playtex Canada; Government of Ontario: Education, Long Term Health (Flu shots, pandemic, West Nile), Health PromotionPitched and won Aim Trimark, Suzuki & Tourism Prince Edward Island new business accountsNot For Profit Clients: Canadian Cancer Society Lottery, Canadian Diabetes Association, Raising the Roof

Launched Pampers in mainland China in 1998; Led Olay and Pampers agency teams across Greater China (Taiwan, Hong Kong & China)

Oversaw the Royal Bank's advertising and direct mail campaigns for RRSP, Foreign Currency, Insurance and Small Business divisions; liaised with the bank's communication agencies

P&G Cover Girl International

Warner Lambert (Chiclets & Clorets) & Kraft (Philadelphia Cream Cheese)