Vice President, Audience Strategy & Activation
Current
Apr 2024 - Present
AeroLeads people directory · profile
Kevin Butler Email & Phone Number
VP @ Cars Commerce | UIC Business MBA | MarTech & Data Expert | Audience Strategy | Communications Planning | Precision Content | Marketing Operations | Digital Media | Demand Generation & Acquisition
at
Cars Commerce
1 work email found
@innovid.com
2 phones found area 312
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
VP @ Cars Commerce | UIC Business MBA | MarTech & Data Expert | Audience Strategy | Communications Planning | Precision Content | Marketing Operations | Digital Media | Demand Generation & Acquisition
Location
Chicago, Illinois, United States
Who is Kevin Butler? Overview
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Quick answer
Kevin Butler is listed as VP @ Cars Commerce | UIC Business MBA | MarTech & Data Expert | Audience Strategy | Communications Planning | Precision Content | Marketing Operations | Digital Media | Demand Generation & Acquisition at Cars Commerce, based in Chicago, Illinois, United States. AeroLeads shows a work email signal at innovid.com, phone signal with area code 312, and a matched LinkedIn profile for Kevin Butler.
Kevin Butler previously worked as Vice President, Audience Strategy & Activation at Cars Commerce and Vice President, Creative Media Solutions at Pxp. Kevin Butler holds Master Of Business Administration - Mba, Management Concentration from University Of Illinois Chicago.
Company email context
Email format at Cars Commerce
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{first}@innovid.com
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Profile bio
About Kevin Butler
Digital marketing and technology professional specializing in bridging the gap between communication strategy and addressable marketing execution through the use of data and technology.Extensive background in MarTech strategy and implementation, data strategy, communication strategy, media planning & buying, and performance marketing across various industry categories. Strong experience in both B2C and B2B marketing including demand generation and account-based marketing (ABM).Robust, practical knowledge of marketing and media technologies including DSPs, DMPs, ad servers, CRM platforms, marketing automation platforms (MAPs), site analytics, and tag management systems.Experience with agile management methodologies; certified ScrumMaster.
Current workplace
Kevin Butler's current company
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13 roles
Kevin Butler work experience
A career timeline built from the work history available for this profile.
Vice President, Creative Media Solutions
Apr 2023 - Apr 2024
Sr. Marketing Director, Demand Generation
Head of department tasked with generating demand and cultivating long-term customer relationships. Owned demand generation strategy and execution across channels, including lead generation, account-based marketing, paid media, website, and email.Innovid (NYSE: CTV) powers advertising delivery, personalization, and measurement across linear, connected TV, and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices.
Jul 2021 - Apr 2023
Marketing Director, Demand Generation
Aug 2019 - Jul 2021
Sr. Product Manager, Marketing Technology
Global product and capability manager overseeing marketing technology and consumer data utilization. IT business relationship and program lead for marketing teams, enabling the optimal execution of marketing plans through the use of consumer data and media technology. Global product owner for Adobe Analytics and Adobe Launch instances.
May 2018 - Jul 2019
Account Director
Marketing technology consultant helping clients navigate the complex digital landscape. Client lead accountable for the growth, management, retention and satisfaction of accounts; primary accounts included Marriott, Louis Vuitton Moet Hennessy (LVMH), Pepsico (Gatorade), and Molson Coors.Transparent is a media technology consultancy dedicated to helping clients navigate the complex digital landscape. We do this by familiarizing brands with the latest media technology, helping them establish direct relationships with providers, and guiding the implementation and management of these technologies to ensure they take back control of their data.
Oct 2015 - May 2018
Account Director
Transferred within company to sister agency (Transparent).Frequency540 (FQ540) is a digital marketing agency dedicated to helping partners matter more. FQ540 uses behavioral analytics to pinpoint what really matters to people, then creates personalized brand experiences that provide people with a reason to care. FQ540 is part of the Abundant Venture Partners portfolio—an organization that believes doing well while doing good in business is not mutually exclusive.
Jun 2015 - Jan 2016
Media Supervisor
Media Supervisor, ESPN: Strategy and Activation supervisor across all media vehicles- Developed media strategies and bought media across all channels with the main goal of driving increased audience tune-in for the specific property- Monitored and optimized live campaigns in Search, Social, Display, and DSP interfaces and worked with internal operation teams to traffic all campaigns and creative Connections Manager, P&G - Pantene: Comms Planning supervisor across all media vehicles- Develop annual communications planning objectives, strategies, and media plans- Drive insights and analysis through target audience profiling and competitive research- 2015 Grand Ogilvy Award, 2014 AdWeek Media Plan of the Year - Mobile, 2014 NA Shopper Marketing Effie Award - Gold, 2014 NA Effie Award - Bronze, 2014 SMG Global ONE Award - Silver
Mar 2012 - Jun 2015
Senior Media Planner
General Motors - GMC. Strategy planner on GMC National for all media vehicles.
Nov 2011 - Mar 2012
Digital Media Planner
- Experience with diverse client industries- Accounts worked on: Lexmark, Coleman, Cat's Pride, OhioHealth, Buffets, Inc., Eureka - Develop media strategy and tactics for client's digital campaigns- Utilize research tools to gain insights into relevant market and competitive trends- Coordinate, negotiate, and execute online media buys - Implement and traffic campaign elements- Monitor and optimize overall campaign delivery and performance - Create final client executive reports with recommendations for future campaigns - Build and establish relationships with media vendors
Jan 2011 - Nov 2011
Digital Assistant Planner
- Utilized research tools to gain insights into relevant market and competitive trends- Coordinated and executed online media buys - Maintained detailed budget spreadsheets - Assisted with the creation of placements, uploading and trafficking of all campaign components- Monitored and optimized overall campaign delivery and performance - Assisted with the creation of final client executive summaries - Built and established relationships with media vendors - Approved, reconciled and processed vendor payments
May 2010 - Jan 2011
Social Media And Seo Intern
- SEO prinicples- Inbound and Outbound link building- Blogged for clients and agency- Social Media Monitoring via "Trackur"
Jan 2010 - May 2010
Web Development And Database Analyst
Dentco
Member of team tasked with transitioning company's online management system from a Microsoft Access based system to an ASP.net system. Created views in Microsoft SQL Server, reports in Crystal, and online .aspx screens using Microsoft Visual Studio with Visual Basic.
May 2009 - Apr 2010
4 education records
Kevin Butler education
Master Of Business Administration - Mba, Management Concentration
University Of Illinois Chicago
Bachelor Of Arts - Ba, Telecommunications, Information Studies & Media, And Advertising
Michigan State University
Education record
Notre Dame High School
Education record
St. Angela Catholic Grade School
FAQ
Frequently asked questions about Kevin Butler
Quick answers generated from the profile data available on this page.
What company does Kevin Butler work for?
Kevin Butler works for Cars Commerce.
What is Kevin Butler's role at Cars Commerce?
Kevin Butler is listed as VP @ Cars Commerce | UIC Business MBA | MarTech & Data Expert | Audience Strategy | Communications Planning | Precision Content | Marketing Operations | Digital Media | Demand Generation & Acquisition at Cars Commerce.
What is Kevin Butler's email address?
AeroLeads has found 1 work email signal at @innovid.com for Kevin Butler at Cars Commerce.
What is Kevin Butler's phone number?
AeroLeads has found 2 phone signal(s) with area code 312 for Kevin Butler at Cars Commerce.
Where is Kevin Butler based?
Kevin Butler is based in Chicago, Illinois, United States while working with Cars Commerce.
What companies has Kevin Butler worked for?
Kevin Butler has worked for Cars Commerce, Pxp, Innovid, Kellogg Company, and Transparent..
How can I contact Kevin Butler?
You can use AeroLeads to view verified contact signals for Kevin Butler at Cars Commerce, including work email, phone, and LinkedIn data when available.
What schools did Kevin Butler attend?
Kevin Butler holds Master Of Business Administration - Mba, Management Concentration from University Of Illinois Chicago.
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