Kevin Mccabe Email & Phone Number

Greater New York City Area

I drive and facilitate the creation and implementation of client-facing marketing solutions. Partnering with our sales teams, I quarterback the process of building media plans and sales proposals for our clients, leveraging our research and insights resources, perspectives and background from our sales account executives, and best practices across our markets and ad products.● Oversee creation of strategic media sales proposals for high-revenue opportunities, averaging 81 per year● Responsible for incremental sales revenue of over $1.5MM within first two years● Collaborate on and quarterback sales proposal presentation inputs, including research, content marketing strategy, sales, and ad operations● Build strategic and visually appealing sales collateral to support sales strategy and resonate with customers● Serve as leading internal resource for customer-facing research data, industry trends, and proactive insights● Deliver over 40+ research insights to-date as weekly sales team updates● Serve as product expert for content marketing for Tribune’s in-house content studio, Studio 1847● Train and facilitate development of sales team members in strategy-first mentality

Woodland Park, Nj

● Established and developed new Client Solutions function for North Jersey market● Oversaw development of strategy for sales opportunities and proposals● Identified new business leads and provide data, insights, and smart statements for prospecting● Collaborated with sales executives and management to identify high-revenue sales opportunities● Synthesized research and data analysis into strategy and product solutions● Built and delivered sales presentations to new and existing clients● Responsible for sales revenue of over $2MM within first 1.5 years of new Client Solutions function

Greater New York City Area

● Developed OOH media strategies and recommendations● Managed multiple accounts with yearly OOH media budgets of approximately $16MM● Managed communications with cross-functional teams of clients and partner agencies

● Oversaw day-to-day planning for broad spectrum of clients, including Bacardi, Lowe’s, Kohl’s, Nike/Jordan Brand, WWE

● Assisted in developing media plans; responsible for traffic and billing functions