Katie Mccabe Email and Phone Number
Katie Mccabe work email
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Katie Mccabe personal email
With over nine years of experience in consumer insights and market research, I am a passionate and skilled researcher who strives to understand customer needs, behaviors, and preferences. I have a Master of Public Health degree with a focus on health systems and policy, which gives me a unique perspective on the intersection of health, politics, and behavior change. As a Senior Consumer Insights Manager at T-Mobile, I support marketing and product development initiatives across the enterprise with primary research and critical thinking.In my current role, I oversee qualitative and quantitative research projects, from design to execution to reporting, using a variety of methods and tools. I collaborate with internal and external stakeholders, such as business owners, analysts, vendors, and agencies, to deliver insights that inform strategy and decision-making. Some of the projects I have worked on include positioning, brand stretch, customer segmentation, persona development, message testing, and product development. I have also moderated focus groups, in-depth interviews, and online engagements with diverse audiences. I enjoy presenting my findings and recommendations in a clear and compelling way, using storytelling and visualization techniques.
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Senior Consumer Insights ManagerT-Mobile Mar 2023 - PresentBellevue, Wa, UsAt T-Mobile, I conduct primary research to deliver consumer and market insights to marketing and product development business owners across the enterprise. -
Director, InsightBrado Mar 2022 - Dec 2022St. Louis, Missouri, Us• Fielded global customer insights and translated research findings into strategy, specializing in patients and healthcare professionals across a wide range of therapy areas (oncology, medical devices, consumer health).• Advised on research design and wrote proposals to offer innovative solutions to key business questions and challenges (e.g., brand positioning, creative/message testing, persona development, customer segmentation, ethnographic research).• Developed and provided feedback on research materials – protocols, surveys, discussion guides, analysis frameworks.• Moderated IDIs, focus groups and online engagements.• Synthesized data from multiple sources to bring customer needs, stories and experiences to life for key stakeholders. Broke down insights into strategies and action-driving recommendations. -
Associate Research DirectorRescue | The Behavior Change Agency Dec 2019 - Mar 2022San Diego, Ca, Us• Drove conversations with clients and internal teams to understand their needs, and partnered with business development to create comprehensive, flexible, and budget-sensitive approaches.• Led qualitative and quantitative research end-to-end, working with internal and external stakeholders to plan, execute, and report findings.• Moderated 75+ focus groups and 125+ in-depth interviews with a variety of diverse audiences, including youth, young adults, and older adults engaging in substance use and/or experiencing adversity or mental health challenges.• Translated data insights into actions and recommendations, including storytelling ability to weave together narrative from multiple sources of data (e.g., qualitative, quantitative, primary, secondary, competitive landscape). Shaped a strategic vision for clients, based on research insights.• Represented the company’s subject matter expertise through various mechanisms, such as case studies, 10+ conference presentations, and webinars.• Supervised and mentored 5+ junior team members. Contributed to the growth, expertise, and institutional knowledge of other staff.• Oversaw staffing, budgeting, and project management for 6+ fast-paced projects at a time. Found operational efficiencies and drove them forward. • Actively stayed up-to-date on trends to ensure that Rescue’s substance misuse research remained innovative, unique, and of top quality.• Acted as a trusted advisor to clients and internal teams, working with a wide array of functional groups across the organization. -
Sr. Research ManagerRescue | The Behavior Change Agency Sep 2017 - Nov 2019San Diego, Ca, Us -
Research AssociateRescue | The Behavior Change Agency Jul 2016 - Sep 2017San Diego, Ca, Us -
Jr. Research AssociateRescue | The Behavior Change Agency May 2015 - Jul 2016San Diego, Ca, Us -
Community Outreach Program CoordinatorUc San Diego Health - Moores Cancer Center Jun 2014 - Feb 2015San Diego, California, Us• Served as the project manager for outreach programs aimed at increasing cancer research, community awareness and education relevant to medically underserved, low-income communities.• Successfully wrote and submitted applications for federal grants.• Provided timely reporting and task updates to funders, including the National Institutes of Health.• Developed Institutional Review Board (IRB) materials and independently managed IRB submission process.• Drafted manuscripts for publication. -
Teaching AssistantUniversity Of Washington Aug 2013 - Jun 2014Seattle, Wa, Us• Assisted in course planning and execution for three undergraduate public health courses.• Presented lectures and facilitated discussions on a variety of topics, including policy analysis, physical activity, and substance misuse. -
Social Media ManagerHall Health Center Feb 2013 - Jun 2014• Developed a communication plan for University of Washington’s student health center.• Drafted regular postings on Hall Health’s social media sites to appropriately and effectively transmit health education information to students.• Developed and coordinated campus programs related to health and well-being.• Created marketing materials for Hall Health Center services.
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Program Associate, Assessment And PlanningNational Association Of County And City Health Officials Jan 2011 - Jan 2013• Communicated with local health departments and other external partners and stakeholders at the local, state, and federal levels to improve the operation of federal and state health programs.• Drafted issue briefs, implementation guides, webinar slides, and other technical assistance tools to facilitate program adherence and improvement.• Supported the operation and management of NACCHO workgroups.• Contributed to the development of presentations/exhibits to share and promote project findings at professional meetings and conferences.• Assisted with curriculum development to promote use of Healthy People 2020.• Drafted literature reviews.• Coordinated event logistics for meetings and conferences.
Katie Mccabe Skills
Katie Mccabe Education Details
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University Of WashingtonHealth Systems And Policy -
The George Washington UniversityPolitical Science
Frequently Asked Questions about Katie Mccabe
What company does Katie Mccabe work for?
Katie Mccabe works for T-Mobile
What is Katie Mccabe's role at the current company?
Katie Mccabe's current role is Brand Strategy, Insights, and Analytics @ T-Mobile.
What is Katie Mccabe's email address?
Katie Mccabe's email address is ka****@****.com.br
What schools did Katie Mccabe attend?
Katie Mccabe attended University Of Washington, The George Washington University.
What skills is Katie Mccabe known for?
Katie Mccabe has skills like Public Health, Program Evaluation, Health Promotion, Program Development, Health Education, Nonprofits, Research, Policy Analysis, Qualitative Research, Prevention, Health Communication, Volunteer Management.
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