Katie Mccabe

Katie Mccabe Email and Phone Number

Brand Strategy, Insights, and Analytics @ T-Mobile @ T-Mobile
Katie Mccabe's Location
Seattle, Washington, United States, United States
Katie Mccabe's Contact Details

Katie Mccabe personal email

n/a
About Katie Mccabe

With over nine years of experience in consumer insights and market research, I am a passionate and skilled researcher who strives to understand customer needs, behaviors, and preferences. I have a Master of Public Health degree with a focus on health systems and policy, which gives me a unique perspective on the intersection of health, politics, and behavior change. As a Senior Consumer Insights Manager at T-Mobile, I support marketing and product development initiatives across the enterprise with primary research and critical thinking.In my current role, I oversee qualitative and quantitative research projects, from design to execution to reporting, using a variety of methods and tools. I collaborate with internal and external stakeholders, such as business owners, analysts, vendors, and agencies, to deliver insights that inform strategy and decision-making. Some of the projects I have worked on include positioning, brand stretch, customer segmentation, persona development, message testing, and product development. I have also moderated focus groups, in-depth interviews, and online engagements with diverse audiences. I enjoy presenting my findings and recommendations in a clear and compelling way, using storytelling and visualization techniques.

Katie Mccabe's Current Company Details
T-Mobile

T-Mobile

View
Brand Strategy, Insights, and Analytics @ T-Mobile
Katie Mccabe Work Experience Details
  • T-Mobile
    Senior Consumer Insights Manager
    T-Mobile Mar 2023 - Present
    Bellevue, Wa, Us
    At T-Mobile, I conduct primary research to deliver consumer and market insights to marketing and product development business owners across the enterprise.
  • Brado
    Director, Insight
    Brado Mar 2022 - Dec 2022
    St. Louis, Missouri, Us
    • Fielded global customer insights and translated research findings into strategy, specializing in patients and healthcare professionals across a wide range of therapy areas (oncology, medical devices, consumer health).• Advised on research design and wrote proposals to offer innovative solutions to key business questions and challenges (e.g., brand positioning, creative/message testing, persona development, customer segmentation, ethnographic research).• Developed and provided feedback on research materials – protocols, surveys, discussion guides, analysis frameworks.• Moderated IDIs, focus groups and online engagements.• Synthesized data from multiple sources to bring customer needs, stories and experiences to life for key stakeholders. Broke down insights into strategies and action-driving recommendations.
  • Rescue | The Behavior Change Agency
    Associate Research Director
    Rescue | The Behavior Change Agency Dec 2019 - Mar 2022
    San Diego, Ca, Us
    • Drove conversations with clients and internal teams to understand their needs, and partnered with business development to create comprehensive, flexible, and budget-sensitive approaches.• Led qualitative and quantitative research end-to-end, working with internal and external stakeholders to plan, execute, and report findings.• Moderated 75+ focus groups and 125+ in-depth interviews with a variety of diverse audiences, including youth, young adults, and older adults engaging in substance use and/or experiencing adversity or mental health challenges.• Translated data insights into actions and recommendations, including storytelling ability to weave together narrative from multiple sources of data (e.g., qualitative, quantitative, primary, secondary, competitive landscape). Shaped a strategic vision for clients, based on research insights.• Represented the company’s subject matter expertise through various mechanisms, such as case studies, 10+ conference presentations, and webinars.• Supervised and mentored 5+ junior team members. Contributed to the growth, expertise, and institutional knowledge of other staff.• Oversaw staffing, budgeting, and project management for 6+ fast-paced projects at a time. Found operational efficiencies and drove them forward. • Actively stayed up-to-date on trends to ensure that Rescue’s substance misuse research remained innovative, unique, and of top quality.• Acted as a trusted advisor to clients and internal teams, working with a wide array of functional groups across the organization.
  • Rescue | The Behavior Change Agency
    Sr. Research Manager
    Rescue | The Behavior Change Agency Sep 2017 - Nov 2019
    San Diego, Ca, Us
  • Rescue | The Behavior Change Agency
    Research Associate
    Rescue | The Behavior Change Agency Jul 2016 - Sep 2017
    San Diego, Ca, Us
  • Rescue | The Behavior Change Agency
    Jr. Research Associate
    Rescue | The Behavior Change Agency May 2015 - Jul 2016
    San Diego, Ca, Us
  • Uc San Diego Health - Moores Cancer Center
    Community Outreach Program Coordinator
    Uc San Diego Health - Moores Cancer Center Jun 2014 - Feb 2015
    San Diego, California, Us
    • Served as the project manager for outreach programs aimed at increasing cancer research, community awareness and education relevant to medically underserved, low-income communities.• Successfully wrote and submitted applications for federal grants.• Provided timely reporting and task updates to funders, including the National Institutes of Health.• Developed Institutional Review Board (IRB) materials and independently managed IRB submission process.• Drafted manuscripts for publication.
  • University Of Washington
    Teaching Assistant
    University Of Washington Aug 2013 - Jun 2014
    Seattle, Wa, Us
    • Assisted in course planning and execution for three undergraduate public health courses.• Presented lectures and facilitated discussions on a variety of topics, including policy analysis, physical activity, and substance misuse.
  • Hall Health Center
    Social Media Manager
    Hall Health Center Feb 2013 - Jun 2014
    • Developed a communication plan for University of Washington’s student health center.• Drafted regular postings on Hall Health’s social media sites to appropriately and effectively transmit health education information to students.• Developed and coordinated campus programs related to health and well-being.• Created marketing materials for Hall Health Center services.
  • National Association Of County And City Health Officials
    Program Associate, Assessment And Planning
    National Association Of County And City Health Officials Jan 2011 - Jan 2013
    • Communicated with local health departments and other external partners and stakeholders at the local, state, and federal levels to improve the operation of federal and state health programs.• Drafted issue briefs, implementation guides, webinar slides, and other technical assistance tools to facilitate program adherence and improvement.• Supported the operation and management of NACCHO workgroups.• Contributed to the development of presentations/exhibits to share and promote project findings at professional meetings and conferences.• Assisted with curriculum development to promote use of Healthy People 2020.• Drafted literature reviews.• Coordinated event logistics for meetings and conferences.

Katie Mccabe Skills

Public Health Program Evaluation Health Promotion Program Development Health Education Nonprofits Research Policy Analysis Qualitative Research Prevention Health Communication Volunteer Management

Katie Mccabe Education Details

  • University Of Washington
    University Of Washington
    Health Systems And Policy
  • The George Washington University
    The George Washington University
    Political Science

Frequently Asked Questions about Katie Mccabe

What company does Katie Mccabe work for?

Katie Mccabe works for T-Mobile

What is Katie Mccabe's role at the current company?

Katie Mccabe's current role is Brand Strategy, Insights, and Analytics @ T-Mobile.

What is Katie Mccabe's email address?

Katie Mccabe's email address is ka****@****.com.br

What schools did Katie Mccabe attend?

Katie Mccabe attended University Of Washington, The George Washington University.

What skills is Katie Mccabe known for?

Katie Mccabe has skills like Public Health, Program Evaluation, Health Promotion, Program Development, Health Education, Nonprofits, Research, Policy Analysis, Qualitative Research, Prevention, Health Communication, Volunteer Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.