Katie Mcdonough Email & Phone Number

Sacramento, Ca, Us

London, England, Gb

- Create integrated marketing campaigns based on product launches against key market segments to gain new customers and expand existing business opportunities - Supervise the execution, monitoring, and measurement of marketing campaigns and their success across a variety of channels, including web, paid, social, in-person and virtual events, and email- Manage Marketing Operations team to build more efficiencies across our owned channels, increasing engagement and MQL’s/SQLs- Set up paid strategy globally for PPRO including SEO/SEM, LinkedIn conversion ads, display ads, Google ads, and optimize against campaign goals and budgets

London, England, Gb

- Promote and educate partners and merchants about PPRO’s capabilities and services in regards to cross-border e-commerce opportunities- Established an end-to-end North America marketing plan including account-based marketing to drive leads-Created Account Based Marketing strategies targeting top partners to win within our segment. - Developed be-spoke content such as webinars, 1 pagers, whitepapers, and reports to engage NA audience- Plan and execute North American industry events and PPRO-led customer events in collaboration with our Events Team- Manage PR activities and agencies in collaboration with our PR & Social Media Team

- Launched marketing programs for net new Facebook Commerce Products including Facebook and Instagram Shops, Instagram Shopping Tags, and Instagram Checkout.- Led creative, product narrative, and execution for all Commerce and Business Messaging campaigns for Facebook’s Small Business audience-Created performance marketing campaigns to increase adoption and retention of Facebook/Instagram Commerce and Business Messaging products across multiple channels- Drove the end-to-end execution of marketing campaigns, including marketing briefs, creative development, and media plans- Partnered with marketing channel owners, executing on ops processes to traffic and QA campaigns- Collect information on results and make data-driven decisions to identify new growth opportunities

San Jose, Ca, Us

- Developed and executed multi-channel marketing initiatives with global strategic partners including Apple, Google, Microsoft (Xbox), Wish and Sony PlayStation - Promoted top brands into PayPal's consumer and SMB marketing programs including on-going CRM, seasonal and vertical specific programing- Work with internal and external teams to develop, execute and achieve joint marketing plans for key initiatives such as customer acquisition and awareness- Marketing manager for PayPal's global digital gifting initiative with a multi-million revenue target and 30% YoY growth goals- Led the redesign of the PayPal Digital Gifts site across 6 countries, collaborating with global cross-functional teams including Product, UED, Risk, Ops, GTM, Consumer Marketing and Finance

San Jose, Ca, Us

- Manage PayPal’s Seasonal and thematic campaigns driving growth with top merchants in the Large Enterprise portfolio- Partner closely with consumer marketing team to drive strategy of PayPal seasonal and thematic campaigns; including developing overall campaign strategy, merchant prioritization, creative platform development, marketing channel mix and merchant offer quality- Communicate with internal stakeholder’s key timelines and deliverables and make sure all deadlines are met.- Develop and communicate timeline for merchant to provide all assets for campaign- Make sure all assets are delivered on time for campaign to launch- Provide creative proofs to merchant for feedback and approval- Provide results of campaign to internal stakeholders and merchants included in campaigns

San Jose, Ca, Us

- Developed one-pagers and value prop messaging for PayPal’s in-store products (QR code, Mobile & Pin, PayPal Here) for our large enterprise sales team- Collaborated with sales to create customized sales content for our in-store targets including Subway, McDonalds, Gap and The Home Depot- Assisted in the launch and roll-out of our card network and payment processing partnerships for in-store acceptance (i.e. launch of acceptance through Discover Network)- Managed events for PayPal’s Retail & In-store solutions team such as Money 2020, Outside Lands and NRF- Established a Welcome Experience to nurture newly signed Large Enterprise customers highlighting benefits of the partnership while establishing open communication streams and building B2B relationships - Managed internal communications to over 400 employees highlighting in-store trends and in-store solutions

San Francisco, California, Us

- Marketing Manager of a local bay area newspaper with over 75,000 copies distributed daily.- Responsible for the successful execution of an eight-member Mobile Marketing Team promoting Examiner clients and partners including coordination with Examiner sponsorships, event details, scheduling and follow up. - Oversee all Examiner contests including contest landing page, posting to website and social media sites, prize fulfillment and contest data analysis. - Obtain quotes from vendors, assist with on-site coordination of staff and vendors and assisted with event recaps to clients in addition to coordination of sponsorship fulfillment.

Master'S Degree, Sociology, Criminology

Bachelor'S Degree, Sociology

Master'S Degree

Master'S Degree

Master'S Degree