Marketing Content Specialist
Current- Social Media - I manage @lowaboots social media accounts and assist with other LOWA social media assets. This includes collaborating with LOWA ambassador athletes, upcoming events, campaigns, and giveaways. I also respond to user comments, post stories, and keep our fans engaged on our social platforms. - Blog -I write, edit, and post ambassador stories, news, and community updates to the lowaboots.com blog. This can range from event scheduling and updates to new product announcements. - Video - I film, edit, and produce original video content for LOWA Boots for our social platforms, email newsletters, website, and any other platforms where video is needed. I also collect and catalog our video assets sent from LOWA ambassadors, product video, and photography. Videos range from interviews with athletes or internal LOWA employees to recaps from events or special moments. -Email-From crafting subject lines and pre-text headers to finding just the right images and layout to keep eyes reading, I write and format our email newsletters, dealer updates, and any other communication that lands in our contacts' inboxes.