Lead content partner responsible for delivering simple pre- and post-transaction product experiences for eBay buyers and sellers. Supported various product teams including Returns, Item Not Received, Seller Standards, and Member-to-Member Messaging, among others.- Lead content strategist on a team responsible for redesigning the eBay’s returns experience for mobile and desktop; At 100% ramp, returns customer service contacts decreased dramatically and returns via mobile devices increased- Successfully pitched and secured a product redesign of eBay’s outdated member-to-member messaging system; Real-time, chat-based messaging platform is currently in development, including chatbot functionality- Worked cross-functionally across Retail Standards and Payments domains to integrate eBay’s new payments platform into returns, cancellation, and item not received product experiences- Partnered with User Experience Research team to launch design org’s first content research project, leading to a significant drop in customer service calls related to ambiguous content- Developed and implemented a process for prioritizing content requests in order to focus on high impact work

Hired as a communications partner to eBay executives; Delivered strategic, organizational and operational communications through a turnaround, executive leadership changes, and company’s split from PayPal.- Reimagined the global employee experience following eBay’s split from PayPal; Developed and executed strategic plans for the eBay Culture Jam, a global, online engagement program designed to crowdsource ways to strengthen company culture; Program exceeded internal participation and engagement goals, and outperformed benchmarks set by our technology partner- Rallied employees around company’s vision and key initiatives through various communications channels; Produced features and articles for company intranet site, contributed to weekly newsletter, and planned and executed All-Hands meetings, events, and employee programs - First communications lead to transition internal broadcast communications to an email marketing tool to enable improved reporting and analysis of campaign performance

Part of an HR systems team that built a new internal application for managers and employees. Created product content for new internal HR system; Re-wrote system’s help site; Succeeded in delivering to a better Help experience, including simplified content and improved UI. Managed employee communications for new system, reaching managers more effectively through HTML emails, in-product announcements, Apple intranet sites, and employee newsletters

Managed and executed business-to-consumer PR campaigns for one of the most trafficked Internet destinations; Played a key role in developing Yahoo’s first consumer PR team; Established best practices and built Yahoo’s first cross-functional PR council, successfully streamlining consumer PR efforts and increasing visibility for Yahoo! through mainstream consumer press

Managed consumer and trade PR campaigns for Ubisoft, a leading producer and distributor of interactive entertainment products; Successfully secured mainstream media coverage including product reviews, executive interviews, and features

Drove consumer outreach efforts to online and newspaper outlets for over 28 EA products, including 22 that sold over one million units each, accounting for a total of $2.5 billion in annual corporate revenue; Pitched and placed coverage for celebrities, athletes, and musicians, including Heidi Klum, John Cleese, Mario Lemieux, Landon Donovan, and Barenaked Ladies

Managed six community relations programs designed to reinforce the top NHL franchise as a “good neighbor” and grow the team’s existing fan-base; Created an editorial content strategy for Sharks’ community relations programs in team publications

Managed media and community relations for the five-time Super Bowl champion National Football League team; Led local publicity efforts for athletes and their charitable foundations