Kevin Mclaren Email & Phone Number

Peterborough, Gb

London, England, Gb

At TAAG Studio, we are not just a part of Publicis Media – we are a driving force behind data innovation. As Group Head of TAAG Studio and Performance Technology, I'm privileged to lead our passionate team in leveraging the power of Machine Learning and AI to reshape the future of marketing and Digital Media Technology.My Role:Strategic Leadership: We spearhead the development and execution of AI-driven ML Models using performance marketing/technology strategies that align with our clients' diverse business goals across various global vertical markets.Innovation: We foster a culture of innovation, staying ahead of industry trends and anticipating future needs to create groundbreaking digital solutions that deliver measurable results.Collaboration Champion: We cultivate strong partnerships with key players like Google, Meta, and Amazon, along with our internal teams within Spark, Starcom, and Zenith, to ensure seamless collaboration and maximise the impact of technology offerings.Client Success Partner: We work closely with clients to understand their unique challenges and develop tailored solutions that not only optimize ROI and ROAS but also future-proof their success in the ever-evolving digital landscape.Data-Driven Decision Maker: We utilize cutting-edge data analysis and AI tools to continuously measure and improve the effectiveness of our performance marketing efforts, ensuring we stay ahead of the competition.Publicis Media TAAG:The Heart of Innovation: The hub of data-driven creativity within Publicis Media.Industry Leadership: We work hand-in-hand with industry giants on global projects, giving our clients unparalleled access to cutting-edge technologies and resources.Collaborative Powerhouse: We leverage the expertise of our group companies to create holistic, AI-driven solutions that deliver exceptional results for our clients.We are TAAG, your data signal practice, powering media outcomes in an AI platform world.

New York, Us

I have extensive experience in the field of digital marketing, specifically in developing high-performing apps and driving innovation. Our work has been recognised with several awards, including the Marketing Innovation award at the Performance World Marketing Awards and a nomination for Product Innovation of the Year at the Campaign Media Awards. We have also received Highly Commended awards in Paid Search Innovation at the Performance Marketing Awards and in Best Buy Side Innovation at The Drum Awards.In 2020, I founded a new Spark business unit focused on providing consultancy services around digital tracking. This venture has been successful, generating over £1+ million in fees per year. As part of my role, I lead a team that develops in-house applications to optimise ROI for clients and in-house client teams, which generates additional fee-based revenue for the company. I am also responsible for the design and development of server-side user tracking solutions for next-generation client acquisition, using technologies such as GTM and Facebook API to deliver cross-channel solutions.I have a strong understanding of various platforms and technologies, including SPA, TWA, app data integration, and AMP, and have experience developing custom solutions that align remarketing efforts across these platforms. I have established relationships with third-party media technology vendors such as Google and Facebook, and I am skilled in developing cross-integration technology across multiple channels including PPC, display, SEO, and programmatic.In addition to my technical skills, I am a member of the Spark Senior Leadership Team for Digital Performance and a senior member of the Technology and Intelligence team. In these roles, I work with a team of over 100 people to build and transform the agency's overall offerings. I am also active in Publicis agencies in the UK, where I contribute to the drive for performance and innovation across the organisation.

New York, Us

Blue 449 and Spark Foundry (Publicis Company) merged in 2019 - Jan 2020 Blue 449 rebranded to Spark Foundry.

London, Gb

London, Gb

Moving on, great place to work. Promoted to SEO Technical Director.

London, Gb

It is an honour to be promoted to Senior SEO Manager at Blue449, and I'm allowed to move between all teams in the company working with talented people, Display, Social, Media, PPC and have an influence on where we lead in the industry. With over twenty years in IT, I bring to SEO something more than most, in-depth understanding of web design (both back and front end), server and coding complemented with knowledge and experience of running businesses at director level.

London, Gb

Blue449 is a subsidiary company of Publicis Groupe - a French multinational advertising and public relations company with a yearly turnover of over 9billion Euro.I am an SEO/PPC/Google Tag Manager/JavaScript specialist encompassing all aspect of search content/optimisation including technical recommendations for high value clients. Working with various teams in-house to improve rankings for clients and managing SEO/Technical for Fiat UK (Director Lead on all brands) and iD Mobile (Carphone Warehouse), Uniball with consultancy for clients such as Asda (Technical Lead) and Mandarin Hotels.I deliver Google Analytic's training in-house and consult on advanced Attribution models for both clients and in-house. As well as the mass of free SEO tools out there I specialise in BrightEdge, Linkdex, MOZ, Adobe Omi, DeepCrawl and other commercial available SEO and Analytic Tools. In-depth expertise with GTM (Google Tag Manager) including coding with Javascript.

London, Gb

Independent consultant in sales and marketing, training and professional development.

Co-founder managing director of a start-up business specifically targeted at the training, elearning and education markets providing sales learning, training recruitment, business consultancy and sales training solutions. www.blueeskimo.com • Responsible for finance and sales consultancy • Marketing and Brand development, web site traffic growth, web site UI, web site design and development • Developed brand strategy. • Developed sales training methodology – Real Value Selling – delivering to a number of training and education companies throughout the UK. • Strategic Consulting, including business plan & sales strategy development. • Advising new businesses on formation sales strategy and sales process including business structures, drafting privacy policies and structuring commercial transactions.

Established in 1988 as Microsolve, the company was acquired by OneClickHR plc in 2001 and changed its name to Vizual Learning in 2002. Vizual Learning has over five hundred active clients, including many blue-chip organisations, government departments and local authorities. • Brought into the organisation as interim managing director in January 2002 with a brief to create and implement a business and sales strategy to transform and integrate the newly acquired company into the overall strategy of the group’s objectives. • Within my time with Vizual Learning, the core business of IT Training delivery has changed from the traditional transactional sales to one of a consultative solution selling which has increased the core business by 40% from the previous year with a 60% overall increase including the new HR software training and consultancy services.

QA Training Ltd is one of the largest and most respected specialists training organisations within the UK delivering a broad range of technology, management and personal development courses to the FTSE 200. • Reporting directly to the MD having overall sales responsibility for a £45M revenue target • Responsible for the design and implementation of a three-tier sales methodology incorporating both external and internal sales; corporate sales dealing with FTSE 100, national sales dealing with SME’s and customer services division dealing with clients from direct marketing and internet, the latter being the forefront in attracting new business and future growth for the company • Within the first year increased sales revenues by a record 18% • After successfully restructuring the sales organisation and introducing both pipeline and forecast processes, I was given the responsibilities of directing the marketing department and appointed on to the board of directors.

Informatics CTEC Group – Oct 95 to April 00 Regional Director, Business Development DirectorAfter spending 18 successful months in sales, I moved back into a management role and promoted to the position Operations Manager based in Birmingham. Within a short time, I was promoted to Regional Manager with full P&L responsibility for several training centres including sales and operations covering the Midlands and South West with a producing a revenue target of over £5M per yearAfter Informatics Group bought CTEC, a Singapore based Education Company, I was appointed to Regional Director and became part of the company’s UK Executive Committee having significant input into the overall strategy of the company. As part of this senior management team, I was charged with researching e-learning and bring to market ICTEC’s offerings through third-party providers such Netg and Smartforce