Kevin Mcmahon Email & Phone Number

New York City, NY, US

Salzburg, Austria, AT

• Lead analytics team to identify key insights and audience flow for Red Bull produced content across multiple linear partners including NBC, NBC Sports Network, Fox Sports 1, and CBS. Analyze competitive programming.
• Developed and launched the linear ratings and analytics process for the monetization group that continues to provide strategic direction regarding content placement, production, and programmer partnerships.
• Developed and launched marketing partnership valuation process for the monetization group that analyzes potential integrated marketing packages to ensure pricing is in line with industry bench marks.

Atlanta, Georgia, US

• Led all external partnership across News, Entertainment, Animation, and Sports brands. Developed strategic alliances that were scalable, PR worthy, and maximized media value for all Turner brands.
• Developed marketing and programming partnerships across Entertainment, Sports, Animation, and News garnering over $35MM in media value.
• Led cross-functional teams including marketing, PR, programming, sales, and research to maximize brand awareness and media value across all Turner networks.
• Conceptualized and created a global licensing agreement for an in-game customized branding opportunity for Adult Swim with Hi-Rez Studios for the video game SMITE that generated over $100,000 in revenue and millions in.

New York, US

• Led a high performing integrated marketing team of 12 in developing strategic brand defining marketing partnerships for the Discovery family of brands.
• Set the marketing strategy and creative direction for all integrated marketing support across 13 Discovery brands.
• Led cross functional teams internally and externally to expedite a multi-city event marketing tour with dynamic media plans which garnered a key distribution launch with a major provider.
• Developed strategic marketing partnerships and multi-platform promotions with satellite, cable, and telco providers garnering over $48MM in media value across the Discovery family of brands generating a return on.

Atlanta, Georgia, US

• Top-performing marketing leader skilled in creating revenue-generating marketing strategies for NBA League Pass and NBA TV. Manage 5-member staff including team from Turner Broadcasting and NBA Corporate office.
• Partnered cross functionally with Turner Sports, Research, Production, NBA teams, Media Sales, and NBA Corporate business units to develop innovative marketing extensions that drove NBA League Pass subscriptions, ad.
• Developed target market strategy for the 2009-2010 NBA League Pass season launch, which increased subs 20% over previous year.
• Developed and executed a multi city pro-social program in partnership with the Alan Houston Father Knows Best Foundation which garnered media value for NBA TV while aligning key messaging with target audiences.
• In partnership with CNN, developed educational programming platform utilizing NBA athletes to coach and mentor struggling adults juggling family demands and college class demands which garnered ad sales revenue while.

Atlanta, Georgia, US

• Directed industry award winning team of four (4) sales managers consulting locally on ways to activate advertisers utilizing the power of the family of Turner brands. Developed customized grassroots promotions and.
• Worked closely with news, animation, entertainment, and sports to develop strategic partnerships that linked network programming needs to affiliate business goals.
• Voted by the Cable Advertising Bureau as the cable industry’s best Affiliate Ad Sales team in 2007 and 2008.
• Generated over $70,000,000 in cross channel media as well as key localized retail extensions to drive promotion for the family of Turner brands.

Atlanta, Georgia, US

• Managed consumer and affiliate marketing for NASCAR, MLB, PGA, College Football, and NBA. Consumer marketing duties included developing strategic media plans and non-traditional partnerships targeting key audience.
• Developed and executed a multi-million dollar strategic media plan for the 2006 NBA Playoffs that had 28 straight days of topical tune-in messaging across multiple mediums.
• Developed a consumer,affiliate, and partner marketing plan for the 2005 NASCAR season that generated over $40,000,000 in media value for NASCAR on TNT.
• Worked in partnership with Sonoco, Office Depot, and Chevy to activate on-air and on-site brand extensions within NASCAR on TNT earning recognition in Ad Age and Promo Magazine.
• Worked in partnership with creative and production to develop branding/tune-in for NASCAR, NBA, College Football, and PGA properties on TNT and tbs.
• Worked closely with Turner Network Sales to develop key local ad sales and marketing programs for NASCAR in HD, PGA Championship, PGA Grand Slam of Golf, NBA Playoffs, NBA All Star, and College Football that garnered.

New York, NY, US

• Directed consumer and integrated marketing for Spike TV. Consumer marketing duties included developing strategic marketing plans and partnerships for all original show launches and major programming events. Integrated.
• Developed multi-platform marketing plans for eight original programs and tent pole events that drove critical ratings increases among key demographics.
• Organically integrated six advertisers into the first ever Video Game Awards generating over $8,000,000 in revenue for the network.
• Worked closely with producers and writers to successfully integrate the first advertiser into an original Spike TV animated series garnering $2,500,000 new revenue.
• Worked closely with national advertisers and local cable operators to build Spike TV brand awareness off-channel through local marketing touch points.

Atlanta, Georgia, US

• Managed the domestic and international marketing plan for the 2001 Goodwill Games in Brisbane, Australia. Duties included developing the promotional plan with the host broadcaster, TNT, managing the Australian.
• Developed a cable affiliate promotional campaign that garnered over $6,000,000 in media value for TNT while building brand awareness and subscriber loyalty.
• Negotiated fully integrated sponsorship packages with top Olympic Sports National Federations generating over $1,500,000 in promotional value.
• Developed a nationwide youth educational program that received recognition in the Sports Business Journal.

New York, NY, US

• Managed the localized marketing plans for The Nashville Network (TNN) Motorsports and Professional Bull Riding brands.
• Achieved national recognition in Ad Age for developing local marketing extensions for cable affiliates, NASCAR, and Professional Bull Riding which garnered over $5,000,000 in media value.
• Successfully negotiated comprehensive sponsorship packages with the senior sales staff at multiple NASCAR tracks and Professional Bull Riding arenas.

Business, Finance And Marketing

Education record

Mba, Marketing