Currently taking on freelance, contract or project work. Available to help your brand, business, or agency thrive in many areas, and to tell thumb-scrolling stories to your audience. Here's a list to get the conversation started. - copywriting (campaign taglines, social posts, blurbs, product descriptions, etc), long-form feature writing, website copy, script writing, bios, blogs, case studies, thought leadership articles, press releases, event coverage, internal & external comms, awards submissions, marketing collateral. - content strategy- campaign pitch ideation & presentation- project management - team leadership (including back-filling absence)- client management- brand positioning & TOV - consultation While I can adapt to varying TOVs and topics (from women's health products to warehouse supply chains), the areas that light me up are: surfing, action sports, travel & adventure, health & wellbeing, sustainability & the environment, music & pop culture, equality & equity, social causes & community, food, telling people's stories, women's lifestyle, teens & tweens, and homes. I'm particularly interested in storytelling and copywriting that creates a positive impact.

The Bikini Collective. In this series, three friends discover, surfing just got serious. - Wrote/continuing to write the series. - Brand strategy & execution.- PR and marketing. - Event management - three launch events in collaboration with Surfing NSW and World Surf League. - Managing website CMS, SEO, SEM and social media, EDM and building audience/readership.

The same role as L&A Social, who was acquired by Tag and then Dentsu.

Leading a team of 12 creatives/producersOmni-channel content marketing Content strategyScopingProject managementClient managementPitchingProcess auditsCopywritingSupporting growth development & mentorshipSenior Leader's team

Editor and Content Team Leader of Woolworths Fresh Ideas magazine at Suddenly a NewsCorp agency. Leading a team of three-to-six staff to bring the magazine from concept to published in line with the client's strategic goals, using data analytics, insights and trend forecasting to inform content across the brand's ecosystem. - Managing client stakeholder relationship. - Leading the Woolworths Fresh Ideas magazine from concept to print, and beyond.- Synthesising data, analytics, insights and trend forecasting to inform cross-channel print and digital content.- Monthly content strategy and reverse briefing for magazine and digital content. - Ensuring the brand content is maximised cross-channel.- Campaign and commercial integration.- Team leadership.- Overseeing all aspects of monthly content from briefing to production.- Commissioning & briefing.- Recruitment & staff development.- Working to budget, processing invoices.

- Editor and/or manager for ABC magazines: jmag/triple j mag, the triple j Annual, Rage 30, Mardi Gras 40th Anniversary, Organic Gardener, plus ABC KIDS early childhood education and entertainment titles, such as the Octonauts, Mr Men Little Miss, the Wiggles, Dance Academy, Giggle & Hoot + more. - Leading a team of up to four people, including recruitment and staff development.- Managing stakeholder relationships and third-party feedback and approvals, including negotiating contracts and overseeing drafts. - Editorial planning, commissioning features/writing briefs, copyrighting, interviewing celebrities, photo sourcing, sub-editing, proofreading, overseeing art direction and design, ensuring product is delivered to schedule, ensuring product is on-brand for its audience, forecasting and recosting each issue, and providing marketing material and strategies. Responsible for the complete process, from planning to final newsstand product and socials.

Freelance position to be solely responsible for the production of custom magazine title, Fox Sports Bar Guide. A magazine delivered to venues across Australia detailing important sports events airing each month. From concept planning to delivered product. Briefing freelancers, writing copy, overseeing design and sourcing photography. Processing invoices, working to budget. Client management with external stakeholder, Fox Sports.

- Responsible for monthly tween title, Disney Adventures. - Lead a team of four, including conducting staff appraisals and recruitment. - Planned magazine from concept to newsstand product, including strategy, copywriting, image sourcing and overseeing all content including design. Commissioned and briefed contributors. - Stakeholder management with direct client relationship with Disney and advertisers. - Responsible for the external marketing initiatives for weekly Funday section in the Sunday Telegraph, monthly website updates and e-newsletter. Working closely with the advertising and marketing team on advertorials, tip-ons and marketing opportunities. - Processing invoices, working to budget.

- Writing a variety of features, such as real-life issues, celebrity content, fashion and beauty articles and lifestyle topics - sex, careers and everything in between. - Sourcing, liaising with and interviewing celebrities. - Seeking content leads.- Actively and enthusiastically contributing to feature and imagery ideas and coverlines.

- Editor of Waves SurfGIRL and S-GiRL magazines - targeted at action sports girls. - Repositioned SurfGIRL to launch mainstream teen magazine S-GiRL, targeted at 11-to-17 year old girls as EMAP’s competitor to Dolly, Girlfriend and Chik magazines. - Lead content team of up to four, including staff recruitment. - Responsible for entire projects, from strategy and concept planning, overseeing all content including design, fashion, photoshoots and styling, through to final production. - Commissioned and briefed contributors, drafted agreements, and maintained budgets. - Assisted marketing and advertising teams with content and strategies to generate revenue and opportunities. Represented the magazine for marketing and PR activity, including appearances on Sunrise, the ABC 7.30 Report, Channel [V] and local news. Developed strong working relationships with clients such as Roxy, Quiksilver, Rip Curl, Billabong, Volcom, Hurley, Revlon, L'Oreal, Garnier and more.