Kathleen Drake Email & Phone Number

Rancho Santa Margarita, Ca, Us

Chief Marketing Officer • Developed and executed complex strategic marketing and communications plans—including email marketing, social media, direct mail, digital marketing, sponsorships, and industry presentations--to increase awareness of the UCR School of Business among prospective students, employers, and its peer business schools. Results include an increase in the US News peer ranking score, contributing to the school’s rise in the ranking of MBA programs; increased enrollment in graduate programs; and increased engagement of alumni across email and social media platforms.• Updated the school’s brand “look” within the university’s guidelines, giving it a distinctive design aligned with the school’s brand promise, updating recruiting materials for an engaging user experience.• Took over the management and execution of three signature school programs/events, creating a process and guidelines, as well as marketing materials, achieving or exceeding all KPIs.• Developed a new hybrid school magazine, incorporating the Dean’s Report data and information, adding new alumni, donor, and student profiles, increasing circulation and resulting in philanthropic gifts.• Collaborated with the recruitment and admissions to develop new marketing campaigns, resulting in record numbers of applications, increased domestic student enrollment, and the tripling of students from India.• Redesigned the school’s website to improve the user experience with a focus on engaging content including videos, more images, and compelling and relevant text. YOY visitors, page views, and time on the site have increased steadily.• Developed email newsletter campaign to key constituents with fresh and engaging content, increasing alumni engagement from 9.76% to 22.77%.• Strategic advisor to the dean of the school on key initiatives including a new building, new online degree programs, messaging to constituents on sensitive issues, and staffing.

Fractional Director of Marketing, PATH2HappiSuccessPATH2 is an online career selection program that helps people determine both what they are good at and enjoy doing when pursuing a career path, leading to happiness and success. Strategic Planning Consultant, YANA Cancer ComfortMarketing Consultant, Data Technologies, Inc.Data Privacy Business Development, Privageo

Irvine, Ca

As the CMO for the business school, I drove the development and execution of our comprehensive, integrated marketing and communications plans that led to increased enrollment and revenue, a rise in business school ranking, and greater alumni involvement and donations. This was accomplished through strategic brand management, lead generation and conversion, programmatic and social media campaigns, content marketing, and internal and external communications, effectively functioning as an internal public relations and marketing agency. During my tenure, I developed and executed plans to successfully launch three new master's degree programs exceeding enrollment targets under abnormally short deadlines. We also launched a new brand identity, and dynamic website with 29% YOY increase in traffic.The integrated marketing and communications campaigns I developed increased brand awareness and resulted in a new Top 25 ranking for the school in a new category. I led an amazing team of professionals in design, web, video, communications, project management and financial services, and together we consulted, provided innovative solutions, and developed campaigns to meet financial and business objectives.Additional Skills & Experience:* Brand strategy* Strategic marketing* Budget management/ROI * Digital and email campaign development and management* Award-winning creative development * Data analysis for insights & decision-making* Collaborative and resourceful* Creative problem-solver* Builder and leader of high-performing teams

I was brought on board as the marketing leader to define this role at the 5th largest business school in the United States. I built a new business school brand while directing the marketing plan for recruitment and awareness campaigns along with event marketing and content development for social, print, web and e-newsletters. Brand building efforts resulted in improved rankings in U.S. News & World Report's "Best Business Schools" publication and increased alumni support. Award-winning digital marketing campaigns increased engagement of key constituent groups of the college.

I was asked to become the Executive Director of Prevent Child Abuse Riverside County and lead the strategic planning process to set a new direction for the organization, rebuilding the board of directors and community relationships. I effectively re-established the organization, defined the programs and services we provided, and strengthened our alliances with county government and six regional child abuse prevention councils. In addition, I was responsible for raising funds through sponsorship, direct solicitations, grant-writing, in-kind gifts and events. Efforts increased our budget by 65%, allowing us to serve more than 2,000 families and train more than 1,200 new mandated reporters annually.

As the Director of Development for the lead child abuse prevention organization in Orange County, I led our fundraising and marketing efforts to increase awareness of this important issue in our community and cultivate new partners to support our efforts. I retooled and managed our grant funding program, developed and executed the fundraising plan, sought sponsorships for our major conferences and events, and contributed to our community newsletter.

I was hired to turnaround the organization after it emerged from bankruptcy. Working collaboratively with the owner and key directors, I developed a new go-to-market strategy and revamped the operations bringing in a new ERP system, lean manufacturing principles, ISO-9002 certification and progressive HR policies. Revenue was increased from $6 million with an operating lost to $20 million with a profit. The company was a regional OEM manufacturer of electronic assemblies, circuit boards and fire alarm systems; the fire alarm operation is now owned by Potter Electric in St. Louis.

Master Of Science In Management, Strategy & Leadership, Business/Strategy/Management

Certificate In Digital Marketing, Digital Communication And Media/Multimedia

Certificate, Fundraising Management

Bachelor Of Science - Bs, Business Administration And Management, General