Keith Mersereau Email & Phone Number

Reporting growth, complexity, and trends for SAP product codes and for sales design application. Work with representatives across business to prioritize change requests for sales design tool through which nearly all of company’s $5B annual revenue flows. Frequent developer of spreadsheet tools to assist Product Management or Sales with product design, pricing, or promotions. Lead quarterly global price change notification process.

Integrated knowledge from R&D competitive analysis and reverse engineering group to provide knowledge and propose actions to Product Management, Sales, and Marketing. Researched business practices of major competitors to evaluate the competitive environment, reveal relative strengths and weaknesses, and make recommendations.

Developed marketing tactics and materials for high-technology manufacturing customer segment. • Created analysis of manufacturing industry customer segment, detailing spending patterns and trends. Pre-sales support for sales personnel working with manufacturers. • Conceived and created positioning information for remote worker solutions and delivered to Sales. • Led interdisciplinary interoperability team to solve issues related to use of Avaya equipment with that of other vendors.

Responsibilities evolved from research and development to serving as an internal process improvement consultant. Served many parts of AT&T and Lucent, including manufacturing, maintenance and installation services, and repair. • Analyzed return and repair data for Lucent WaveLAN product line. Devised method for tracking and forecasting future returns behavior and eliminating abuse of the system. Proposed selling extended warranties to boost revenue. • Rotational assignment with Lucent marketing organization to identify, correct and prevent problems related to product quality and installation and maintenance processes. Won Lucent Trailblazer award.

Research and development in optics, notably fabrication and testing of microlens arrays.