Board member and dancer of Tradición Peruana, a non-profit organization dedicated to promoting and preserving Peruvian art, culture, and tradition in the Bay Area.

Select Clients: CP+B, W+K, Nike, West, Deutsch LA, TBWA/Chiat/Day, Apple, Pop Sockets, Adobe and various other agencies/brands on the West Coast.

Created and lead Adobe’s Acrobat Cloud and Document Cloud Global Design System. This consisted of product brand expressions for features related to Adobe Acrobat Cloud and Document Cloud. The system consisted of over 2,000 unique assets that showcased multiple features that Adobe products offer.

Created visual design systems within the Brand and Marketing team that helped create and evolve the Tonal Brand from 2018–2020. Worked with a team of photographers, artists and designers to launch a new brand of connected fitness. Our purpose is to amplify the strength from within that lives in every body. We refreshed our branding, typography, photography, retail showrooms, set design, digital marketing and product, as well as establishing new brand principles and guidelines for our new look and feel.

Tonal is the world’s most intelligent fitness system and the first truly personalized approach to strength training. Tonal enables people to lead healthier lives by providing them with the technology, guidance, and community support to effectively reach their fitness goals.

AT&T, Code Tenderloin, Cricket WirelessAt Argonaut I created and led Cricket Brand Design from 2014 to 2018, I helped create and maintain the visual language for our first and second brand refresh, as well as mentor art directors and designers to help create and maintain the brand visual look and feel. I helped lead character design, digital campaigns, social initiatives as well as setting the brand guidelines for print and digital and TV.

Nike, Taco Bell

Clients: Gatorade, BEF, and new business pitches.

Clients: Gatorade, BEF, Nissan, PlayStation, Energizer, Method, New Business pitches and internal projects.