Kristen M. Giang Email & Phone Number

United States

Senior director of digital content and product development for new K-5 playful learning platform TinkerClass. Based on #1 kids & family podcast Wow in the World, funded by the National Science Foundation (NSF), and aligned with Next Generation Science Standards (NGSS).

Author of six current and upcoming picture books for children 4-8.- LAST FLIGHT - Levine Querido (April 2023)- THE RISE (AND FALLS) OF JACKIE CHAN - CBFYR / Penguin Random House (March 2022)- GINGER AND CHRYSANTHEMUM - Levine Querido (September 2020)

Greater Los Angeles Area

Directed marketing for interactive TV episodes and books for children 2-8, overseeing strategy, creative, and production: Marketing Creative & Copy, In-App Promotion, App Store Optimization & Partnerships (Apple App Store, Google Play, Amazon, Kindle FreeTime Unlimited), On-Air, Paid Media, Social, Email, Events.

Philadelphia / Los Angeles

Built and led the digital team for Sprout 24/7 preschool TV network, including creative, technical and digital marketing team members. Oversaw the development and execution of all digital content and platforms (sites, apps, mobile web, games, second screen, e-books, editorial, promotions, stunts) for Sprout. Developed and managed content for top brands including Scholastic, The Jim Henson Company, Sesame Street, PBS Kids, HIT Entertainment, and more. Managed multi-million dollar annual budget. Partnered across the network to develop innovative interactive programs that resulted in triple- and quadruple-digit increases in traffic and engagement across online and mobile.

Led strategy and production for various verticals of Disney.com, including TV, Music, Books / Publishing, and Live Events. Created roadmaps, led direct and cross-functional teams, managed sites and content development, concepted and executed integrated cross-platform entertainment marketing programs, managed business unit relationships, acted as internal business owner and subject matter expert (SME), oversaw schedules and budgets, partnered with Ad Sales, PR, and Analytics to monetize, publicize, and measure sites, content, and programs.

Led digital strategy for TV & Music verticals on Disney.com (encompassing DisneyChannel.com, PlayhouseDisney.com, DisneyXD.com, DisneyMusic.com, RadioDisney.com) - partnered with TV and Music business units to define goals; negotiated content, promotional and windowing strategy for Disney.com; crafted online programs that drove business unit and DOL goals; partnered with internal groups and stakeholders to execute on all programs from planning to analysis.

Independently managed strategy, creative content development, production and $2M budget for 12 websites (Barbie.com worldwide websites, EverythingGirl.com portal, BarbieCollector.com) targeting kids, tweens, and adults. Led 3 cross-functional teams through consumer research and creative production processes to ensure programs / platforms effectively engaged targeted children, tween, and parent audiences. Managed relationships with all creative vendors; handled promotions with major partners such as AOL, Nick, O&M, and McDonald’s; and proposed inventive content and marketing strategies / plans to executive management based on focus group, online survey, and demographic study results.

Ran creative production – from concept brainstorm, user interface / IA wireframes, copy, design, voice talent, and sound and game design through video promotions and rich media ad campaigns – for Barbie.com worldwide (with 10 sites) and EverythingGirl.com, overseeing 2 associate producers and leading 2 teams of design, writing, and programming staff. Conducted consumer research to continue meeting evolving user interests; managed partnerships across Mattel divisions to create integrated solutions; managed relationships with vendors and major partners.

Produced interactive games and content for Barbie.com domestic, including monthly Parents e-zine, and additionally charged with oversight of web team producing 9 international sites within 4 months of hire. Led production from concept through copy, design, programming, and QA to launch. Managed project costs and schedules, led brainstorms, created wireframes, and partnered with legal services – internal, external and CARU/COPPA experts. Teamed with global brand champions to conceive robust content and marketing strategy for global sites.

Launched and produced daily News & Trends section of entertainment licensing site (licensing e-tailer for ABC, CBS, Fox, Comedy Central, MTV and more). Creative decision-maker – planned and acquired content, developed from concept and design to launch. Managed consultants and freelancers, including writers from top publications such as Brandweek.

Oversaw editorial content process – researched topics, assigned articles, created editorial calendar. Managed freelancers and staff editors. Worked with merchandising group to promote product sales. Wrote articles and copy.

Managed two monthly international consumer magazines, overseeing production. Coordinated editorial, production, sales, art and prepress/press staffs to ship magazines cost-effectively and on time.Supervised copy editors, ad coordinators and editorial assistants.

Ba, English

Master'S, Communication Management, Entertainment Marketing / Digital