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Growth focused marketing leader with experience building and leading diverse teams across marketing, product and sales. A proven data-driven, product-led growth executive with enterprise and start-up experience in B2B, B2C and B2B2C.
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Chief Operating OfficerHapax Dec 2023 - PresentAustin, Texas, UsHapax, crafted with a profound understanding of the banking sector, stands as a testament to the principle that knowledge is the great equalizer. It is not merely a tool but a revolution in how banking is done, designed by bankers, for bankers, embodying the essence of banking in every aspect of its operation. This platform isn't just about processing data; it's about transforming it into actionable insights that make every banker more adept, more insightful, and ultimately, more effective in their role.Hapax was launched in April 2024 from the team at CBANC Network. Today, CBANC Network, the verified online community where bankers can connect with other bankers - human to human - is operated by the Hapax team. -
President & Chief Marketing OfficerTruent Jan 2023 - PresentTruent improves the way businesses identify and connect with financial institutions to create, convert and retain revenue. Truent’s Verified Intent Platform captures signals from verified financial institution employees to deliver true intent that increases pipeline, sales velocity and efficiency. Using data collected and attributed to an identified source provides the highest level of accuracy and eliminates the risk of false positives generated from anonymous signals. Truent’s suite of tools enable sales, marketing and customer success teams to reach financial institutions at the moment of need in a manner that aligns with the unique buying behaviors of regulated businesses. To learn more, visit www.truent.ai. -
Vice President Marketing, Product And SalesRealmassive Sep 2017 - Dec 2020Austin, Texas, UsMember of Executive team for SaaS Big Data Platform and Online Marketplace designed to improve the accessibility and transparency of commercial real estate transactions -
Chief Digital Transformation OfficerProjekt202 Aug 2016 - Aug 2017Dallas, Tx, UsExecutive leader responsible for developing digital and transformational strategy offerings to global enterprises and start-ups for software design and product development consultancy• Developed and introduced product offering focused on digital transformation and omni-channel marketing to a traditional software design and development consultancy• Aligned all practices within the consultancy to develop holistic product offerings that span the entire customer experience to effectively address digital transformation within client organizations, eliminate silos and create customer obsessed cultures across sales, marketing, and IT• Created sales channel through partnerships with global marketing software firms and SaaS providers to generate $7M in revenue• Executed customer journey exercises, product roadmaps and prioritization for transformation focused companies including Mercedes Benz, 7-11, and SouthWest Airlines -
Executive Director, Global Digital Marketing Strategy & InnovationDell Apr 2014 - Nov 2015Round Rock, Texas, UsAs the global lead of Digital Brand Strategy & Innovation, Kevin was responsible for the incubation and scale of digital tools, experiences and strategies to support Dell's global agenda and enhance the customer experience. With the rapid evolution of digital technology and tools, Kevin and his team architect best-in-class strategies that drive business results as well as support the global brand through digital execution.• Developed and led team of 50+ cross-functional resources including design, development, research and strategy • Created Global Brand Publishing Platform and integrated into Dell.com to attract top of funnel customer interest, increase purchase intent and develop co-marketing opportunities• Increased qualified sales leads by 20% by instituting an agile go-to-market strategy to focus on concepts and marketing program pilots• Reduced go-to-market expenditures by 10% through the adoption of a data driven prioritization model and restructuring external partner and agency relationships• Established the Dell Influencer Program to create a new marketing channel, resulting in a 17% increase in engagement across marketing channels and a 130% increase in social mentions for Dell’s flagship event, DellWorld• Led the development and management of Dell’s online User Community to activate customers and create evangelists, resulting in a $40M increase in annual revenue• Co-Chair of Dell’s Global Mobile Consortium to implement and manage the mobile strategy and governance for all products and services -
Executive Vice President, Global Marketing & PartnershipsRacepoint Global Dec 2013 - Mar 2014Boston, Massachusetts, UsMember of Executive team responsible for growth and health of global digital advertising and communications business. Reported directly to CEO and Chairman. Led global team of 45 responsible for $25M in client billings. Managed, mentored and developed cross functional teams of strategists, project managers, creatives, media and technology. -
Senior Vice President, Global Marketing Strategy, Media & Branded ContentRacepoint Global Jun 2012 - Dec 2013Boston, Massachusetts, Us -
Vice President, Strategy & AnalyticsRacepoint Global Jun 2006 - Jun 2012Boston, Massachusetts, Us -
Advertising Account DirectorMonster Jan 2005 - Jan 2006Weston, Ma, Us -
Product ManagerFidelity National Financial 2002 - 2005Jacksonville, Fl, Us
Kevin Green Skills
Kevin Green Education Details
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Franklin Pierce UniversityJournalism & Media Studies
Frequently Asked Questions about Kevin Green
What company does Kevin Green work for?
Kevin Green works for Hapax
What is Kevin Green's role at the current company?
Kevin Green's current role is Outsmarting the future with Hapax.
What is Kevin Green's email address?
Kevin Green's email address is kg****@****ork.com
What is Kevin Green's direct phone number?
Kevin Green's direct phone number is +121427*****
What schools did Kevin Green attend?
Kevin Green attended Franklin Pierce University.
What are some of Kevin Green's interests?
Kevin Green has interest in Facebook, Social Media, Social Networks (Online), Marketing, Digital Influence Group, Digital Agencies, Twitter, Motorcycles And Motorcycling, Digital Marketing, Social Media Marketing.
What skills is Kevin Green known for?
Kevin Green has skills like Digital Strategy, Social Media Marketing, Social Media, Digital Marketing, Online Advertising, Strategy, Marketing Strategy, Advertising, Digital Media, Content Strategy, Analytics, Management.
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