Executive Director, Global Digital Marketing Strategy & Innovation
Round Rock, Texas, Us
As the global lead of Digital Brand Strategy & Innovation, Kevin was responsible for the incubation and scale of digital tools, experiences and strategies to support Dell's global agenda and enhance the customer experience. With the rapid evolution of digital technology and tools, Kevin and his team architect best-in-class strategies that drive business results as well as support the global brand through digital execution.• Developed and led team of 50+ cross-functional resources including design, development, research and strategy • Created Global Brand Publishing Platform and integrated into Dell.com to attract top of funnel customer interest, increase purchase intent and develop co-marketing opportunities• Increased qualified sales leads by 20% by instituting an agile go-to-market strategy to focus on concepts and marketing program pilots• Reduced go-to-market expenditures by 10% through the adoption of a data driven prioritization model and restructuring external partner and agency relationships• Established the Dell Influencer Program to create a new marketing channel, resulting in a 17% increase in engagement across marketing channels and a 130% increase in social mentions for Dell’s flagship event, DellWorld• Led the development and management of Dell’s online User Community to activate customers and create evangelists, resulting in a $40M increase in annual revenue• Co-Chair of Dell’s Global Mobile Consortium to implement and manage the mobile strategy and governance for all products and services
