Kelly Elmore Email & Phone Number

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

• Innovate existing experiences through a variety of testing methods to improve the end-to-end customer journey and deliver on critical business KPIs• Collaborate with internal cross-functional teams, and external partners to create best-in-class products and customer-facing financial offerings including the TurboTax® Refund Advance and Turbo® Debit Card • Leverage deep understanding of the product and customer to influence up and across the organization with compelling storytelling and bias for growth and action• Post Credit Karma™ acquisition, lead initiatives to drive TurboTax® adoption and growth via Credit Karma™ members with exclusive offers, unique customer experience, and pricing strategy

Mountain View, California, Us

• Lead monetization strategy for all in-product upsells and value add offerings, including designing and executing effective A/B and multivariate testing within TurboTax Online• Turn customer insights into actionable go-to-market strategies delivered across the end-to-end journey• Partner closely with product leaders to deliver amazing new customer experiences to increase conversion, ARPC and PRS• Manage 3rd party partnerships for all monetized in-product offerings to ensure seamless customer experience

El Segundo, California, Us

• Collaborated with agency partners and brand director on brand architecture and re-positioning• Developed 3-year strat plans with refreshed brand strategy and full brand P&L• Led US innovation roadmapping, development and execution for new products and platforms with cross-functional team through the Stage Gate process• Led packaging development and updates for branded and private label businesses with internationalresearch and development team and agency partners• Monitored state of the business, including distribution, brand share, promotional effectiveness, category trends and relevant competitive developments to communicate to Executive Leadership Team and CEO

El Segundo, California, Us

• Successfully launched and gained distribution of a new segment for Chicken of the Sea from concept to launch stage with a project team of 6 cross-functionals, resulting in $20MM in ongoing net sales• Led all consumer research for US pipeline, including concept and product testing, in addition to full ownership of project timelines• Assisted in preparation for innovation reviews with internal management and key customers• Promoted to Brand Manager in record time (18 months) versus average within the organization

Racine, Wi, Us

• Performed in-depth analysis to drive profit margin on Toilet Gel value packs via adjusting theprice/value curve; resulting in $1.5M in incremental sales annually• Led graphics development and execution of Scrubbing Bubbles ® Toilet portfolio restage, including managing communication with key accounts to ensure seamless transitions; initial incrementalityestimates between $1-2M annually

Racine, Wi, Us

• Managed the base business and day-to-day activities for the Scrubbing Bubbles® toilet portfolio, including forecasting, P&L management, promotional strategy and execution, project management, process improvement and cross functional team communication• Analyzed monthly share and shipment data to communicate category changes and competitive landscape to senior management and cross functional partners

Racine, Wi, Us

• Delivered ad-hoc analysis and reporting on sales, share and promotional data using AC Nielsen, Retail Link and Business Warehouse• Led initiative to gain incremental distribution of Shout ® Free within Baby Category at Walmart• Won SC Johnsons Officer’s Award for leading the development and execution of shopper marketing programs for the National launch of Windex® Touch-Up

Racine, Wi, Us

• Led development of the Pledge® Fall FSI with cross-functional teams• Delivered a deep dive on specialty floor segment utilizing ACNielsen and Market Research team

Milwaukee, Wi, Us

• Managed accounting software records for incoming and outgoing cash flow• Assisted clients with general inquiries and scheduling of appointments• Maintained records of ingoing and outgoing documents