As Senior Director of Content Strategy at Unlock Health, I am responsible for guiding the overall strategy of client content programs as well as managing and implementing all program/project deliverables. I pride myself on truly being an extension of the client's team, so I can respond in proactive, creative ways to meet their needs. I also manage and mentor a team of Unlock Health content managers, helping them develop their strategic skills as well as their ability to identify and capitalize on organic growth opportunities.

Leadership and client relations responsibilities include:• Listening to clients and responding in proactive, creative ways to meet their needs• Creating and participating in client presentations• Maintaining exceptional working relationships with clients• Managing, mentoring and developing a team of GLC content managers• Assisting with the development and improvement of internal company processesEditorial and project management responsibilities include:• Executing content audits• Developing content strategies and content programs• Developing project schedules and timelines• Cultivating sources for content assignments with freelance writers• Copyediting and proofreading content• Researching and writing content as necessary

Editorial responsibilities include:• Developing strategic editorial calendars• Outsourcing articles to freelance writers• Copyediting and writing manuscripts to adhere to AP style• Proofreading and reviewing manuscripts and magazine layouts• Proofreading website content• Writing for SEO• Revamping annual media kitsProject management responsibilities include:• Leading project team• Fostering and maintaining excellent client relations• Developing and monitoring production schedules for print and web• Collaborating with art directors and web developers on creative elements• Coordinating with the printer and advising clients about printing decisions (presses, paper, etc.)

-Conduct interviews and perform Internet research to write articles for clients-Copyedit and rewrite client-supplied manuscripts for print and digital formats-Proofread and fact-check manuscripts and page layouts for spelling, grammar, style, clarity and factual errors-Enter typographical and minor layout corrections using Adobe InCopy and InDesign-Monitor and manage social network channels with guidance from editorial and sales leaders-Monitor internal project traffic to ensure production schedules and project deadlines are met-Manage translation, production, quality control and tracking of foreign language versions, working with vendors, internal production and editorial staff

-Read and approved all copy for the magazine before, during and after production-Edited for AP style, grammar, spelling, punctuation, accuracy, clarity and formatting-Designed layout of two spreads for the Spring 2012 issue

-Updated content for Facebook, Twitter and YouTube-Proofread, copyedited and rewrote content for new website-Generated traffic to website and social media platforms by implementing direct marketing strategies-Monitored media for relevant news

-Wrote breaking news, human-interest, entertainment, political and college-related content for magazine and website on a daily basis-Proofread and copyedited all articles for fall issue of magazine-Brainstormed college-related story ideas for winter issue of magazine-Utilized search engine optimization to write relevant headlines-Used social media to promote College News articles

-Updated online real estate education courses for California Real Estate Principles, California Real Estate Practices, Illinois Real Estate Broker Prelicensing Version 1.0, Modern Real Estate Practice in Illinois and many more-Worked with lead editor to edit new content for Modern Real Estate Practice in Illinois