Kevin Michael (Mike) Purcell

Kevin Michael (Mike) Purcell Email and Phone Number

Digital Marketing Manager @ Spartanburg Methodist College
Harbor Beach, MI, US
Kevin Michael (Mike) Purcell's Location
Harbor Beach, Michigan, United States, United States
Kevin Michael (Mike) Purcell's Contact Details

Kevin Michael (Mike) Purcell personal email

Kevin Michael (Mike) Purcell phone numbers

About Kevin Michael (Mike) Purcell

Driven and accomplished digital marketing director with a strong track record of success in developing and executing comprehensive digital marketing strategies for high-growth startups. With over five years of experience, I specialize in leveraging a wide range of digital marketing channels, including Google AdWords, Google Analytics, Google AdSense, LinkedIn Ads, and Facebook Ads, to drive impactful results.Key Skills:Digital Marketing Strategy: Develop and implement holistic digital marketing strategies that align with business goals and drive measurable results.Search Engine Optimization (SEO): Optimize website content and architecture to improve organic search visibility and increase website traffic.Paid Advertising: Proficient in Google AdWords, LinkedIn Ads, and Facebook Ads, delivering targeted campaigns that maximize ROI and drive conversions.Data Analysis: Utilize Google Analytics and other tools to track and measure campaign performance, identify trends, and make data-driven recommendations.Team Leadership: Skilled in building and managing high-performing marketing teams, providing coaching and guidance to drive individual and collective success.Customer Service: Prioritize customer satisfaction by delivering exceptional service, resolving issues, and fostering positive relationships.Sales and Retail Management: Possess a strong background in sales forecasting, sales management, and retail operations, driving revenue growth and improving sales performance.Additional Skills:Call Center Operations: Proficient in call center management, ensuring efficient processes and exceptional customer experiences.Presentation Skills: Deliver compelling presentations to internal and external stakeholders, effectively communicating complex ideas.Recruitment and Hiring: Successfully recruit and onboard top talent, ensuring a strong team that aligns with organizational objectives.Microsoft Office: Proficient in utilizing Microsoft Office Suite for documentation, data analysis, and reporting.

Kevin Michael (Mike) Purcell's Current Company Details
Spartanburg Methodist College

Spartanburg Methodist College

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Digital Marketing Manager
Harbor Beach, MI, US
Kevin Michael (Mike) Purcell Work Experience Details
  • Spartanburg Methodist College
    Digital Marketing Manager
    Spartanburg Methodist College
    Harbor Beach, Mi, Us
    View
  • Spartanburg Methodist College
    Digital Marketing Manager
    Spartanburg Methodist College Dec 2023 - Present
    Spartanburg, Sc, Us
    · Setup, ongoing optimization, and management of PPC/digital advertising campaigns with priority given to SMC Online programs and Spartanburg County lead generation· Audience and keyword research, landing page development, setup of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs· Dashboard creation, analysis of campaign data and bi-weekly reporting on KPIs, recommendations and strategy· Plan, implement, and monitor best-practice SEO strategies by using insights gathered from keyword research, on-page analysis, and technical audits· Plan, implement, and monitor email campaigns to leads, inquiries and applicants to drive them toward enrollment· Participate in meetings and strategy sessions, providing consultative feedback based on subject-matter expertise· Actively collaborate with the Director of Enrollment Marketing and Director of Marketing Communications to align digital advertising campaigns with other ongoing initiatives· Serve as a subject matter expert, staying on top of the latest trends in digital advertising, analytics, and online student acquisition.· Acquire and maintain technical certifications related to area of expertise· Additional responsibilities may be added based on the experience and skillset of the employee in the role
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  • Qstart Labs, Llc
    Director Of Marketing & Digital Strategy
    Qstart Labs, Llc Aug 2016 - Present
    Dublin, Ohio, Us
    • Provided strategic vision and direction to create/execute digital marketing strategies for portfolio companies• Managed integrated campaigns including SEO/SEM, social, email marketing, mobile, display, content marketing, retargeting• Tracked campaigns across multiple platforms, achieving KPI targets• Identified industry trends to brainstorm new growth opportunities• Implemented marketing automation platforms for portfolio companies• Developed growth marketing strategies for portfolio companies including lead generation through whitepaper and case study creation and distribution, A/B testing and UI optimization
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  • Films For The Planet
    Board Of Directors - Marketing Operations Director
    Films For The Planet Nov 2023 - Present
    El Dorado Hills, California, Us
    Serving 2-year term on Foundation Board of Directors as working Marketing Operations Director for Compathos, which is committed to inspiring philanthropy and proactive engagement for a more compassionate world. We mobilize action through a diverse media portfolio, including award-winning films and educational expeditions. We support our community through student media internships, impact reporting, and fiscal sponsorship programs to name a few. Our platforms like Films for the Planet feature on-demand content and real-time events with renowned experts, aiming to educate and spur social and environmental change. In collaboration with nonprofits, artists, and independent filmmakers, we harness the power of media to raise awareness and drive meaningful impact. Our community of creative professionals leverages arts and entertainment as dynamic forces for social good.
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  • Pinson&Tang
    Director Of Product Marketing
    Pinson&Tang Aug 2019 - Sep 2021
    Houston , Tx, Us
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  • Heureka Software
    Director Of Digital Strategy
    Heureka Software Jun 2018 - Feb 2020
    Cleveland, Oh, Us
    • Provided strategic direction and vision to create and execute digital strategies for Heureka Software..• Managed digital marketing campaigns including SEO and SEM pay-per-click programs, social media management and e-listening, email marketing, mobile marketing, display advertising, content marketing and re-targeting.
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  • Ar James Media
    Sales Development
    Ar James Media Dec 2017 - Aug 2019
    Mantoloking , Nj, Us
    • Focused on new customer acquisition, lead generation and prospect management. • Researched client business referrals, network, and web leads. • Provided prospective customers/clients with all services offered, and additional presentations as needed. • Worked with client to create solutions for their needs and consult through the sales process.
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  • Tradeworthy Jobs
    Marketing Director
    Tradeworthy Jobs Jan 2019 - Jun 2019
    • Developed and implemented a comprehensive social media marketing strategy that increased brand visibility, follower engagement, and lead generation.• Attracted new recruiting companies to the platform through targeted marketing and networking initiatives, significantly expanding the company's client base.• Designed and executed marketing strategies that successfully attracted high-quality candidates for client companies, contributing to a notable increase in filled job positions.• Managed all aspects of email marketing, including campaign development, audience segmentation, and performance analysis, resulting in improved open and click-through rates.• Oversaw all paid marketing efforts, including PPC, display advertising, and social media ads, optimizing ad spend to maximize ROI.• Authored engaging marketing copy for various channels, including social media posts, email newsletters, and website content, enhancing brand messaging and customer engagement.• Provided strategic direction for all marketing efforts, ensuring alignment with company goals and maximizing the effectiveness of marketing campaigns.
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  • Wright-Patt Credit Union
    Digital Marketing
    Wright-Patt Credit Union Aug 2015 - Aug 2016
    Beavercreek, Oh, Us
    • Established consistent campaign strategies, boosting product sales and brand recognition• Launched social media, email, display ad campaigns to bring in over 70 webinar attendees per weekly session• Analyzed reports/analytics to improve campaign performance by over 50%
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  • Affordable Social Inc.
    Business Application/Social Media Specialist
    Affordable Social Inc. Nov 2010 - Aug 2015
    Miamisburg, Ohio, Us
    • Evaluated competitor/sales data to provide recommendations• Identified new marketing channels from campaign insights• Designed mobile apps aligning with client goals/standards• Implemented tracking to optimize social media marketing engagement, reaching new customer monthly growth target
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  • Clearwire
    Regional Sales Manager
    Clearwire Apr 2007 - May 2008
    Bellevue, Wa, Us
    • Launched new Dayton Ohio market• Trained sales team, improving funnel performance over 30% of company average• Analyzed KPIs, distributed reports and drove strategy improvements
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  • The Mobile Solution
    Regional Manager
    The Mobile Solution 2006 - 2007
    Us
    • Created and trained high-performing team, improving sales 125% YOY• Developed managers through training
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  • Wireless One World
    Market Manager
    Wireless One World Sep 2004 - Apr 2006
    • Responsible for the daily operations of three area Cingular Wireless retail locations.• Responsible for recruiting and training quality candidates.• Maintain accurate customer follow-up database.• Responsible for individual store productivity and profitability.• - Responsible for up selling customers on current price plans as well as add-on features.• Traveled to each location weekly for on-site employee development.• Maintained inventory for multiple locations.• Maintain multiple store sales and quality goals.
  • T-Mobile
    Sales Manager
    T-Mobile 2003 - 2004
    Bellevue, Wa, Us
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  • Nextel Communications
    Service Center/Executive Escalation Manager
    Nextel Communications Jan 2000 - Jan 2002
    Overland Park, Kansas, Us
    View
  • Qwest Communications
    Business Customer Service Supervisor
    Qwest Communications Jan 1997 - Jan 2000
    Monroe, La, Us
    View
  • Solutions Staffing
    Recruiting Account Manager
    Solutions Staffing 1995 - 1996
    Columbus, Oh, Us
    View

Kevin Michael (Mike) Purcell Skills

Social Media Marketing Sales Sales Management Seo Leadership Social Networking Marketing Social Media Management Direct Sales Telecommunications Training Email Marketing Customer Satisfaction Coaching Search Engine Optimization Start Ups Online Marketing Facebook Wordpress Online Advertising Mobile Devices Marketing Strategy Linkedin Html/xml Search Advertising Recruiting Account Management Retail Crm Analysis Customer Relationship Management Twitter Cellular Cellular Communications Digital Marketing Search Engine Marketing Pay Per Click Digital Strategy Customer Acquisition Web Design Advertising Google Analytics Google Adwords Web Development Lead Generation Paid Search Strategy Paid Search Campaigns Digital Media

Kevin Michael (Mike) Purcell Education Details

  • Westwood College - Denver North
    Westwood College - Denver North
    Video Graphics And Special Effects
  • Bow Valley College
    Bow Valley College
    Web Development
  • International Open Academy
    International Open Academy
    Tesol

Frequently Asked Questions about Kevin Michael (Mike) Purcell

What company does Kevin Michael (Mike) Purcell work for?

Kevin Michael (Mike) Purcell works for Spartanburg Methodist College

What is Kevin Michael (Mike) Purcell's role at the current company?

Kevin Michael (Mike) Purcell's current role is Digital Marketing Manager.

What is Kevin Michael (Mike) Purcell's email address?

Kevin Michael (Mike) Purcell's email address is mi****@****ial.com

What is Kevin Michael (Mike) Purcell's direct phone number?

Kevin Michael (Mike) Purcell's direct phone number is +161444*****

What schools did Kevin Michael (Mike) Purcell attend?

Kevin Michael (Mike) Purcell attended Westwood College - Denver North, Bow Valley College, International Open Academy.

What are some of Kevin Michael (Mike) Purcell's interests?

Kevin Michael (Mike) Purcell has interest in Children, I'm A Nerd, Social Networking, Anime, Social Media Marketing, Multi Platform Marketing.

What skills is Kevin Michael (Mike) Purcell known for?

Kevin Michael (Mike) Purcell has skills like Social Media Marketing, Sales, Sales Management, Seo, Leadership, Social Networking, Marketing, Social Media, Management, Direct Sales, Telecommunications, Training.

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