Kevin Michael (Mike) Purcell Email & Phone Number

Harbor Beach, MI, US

Spartanburg, SC, US

· Setup, ongoing optimization, and management of PPC/digital advertising campaigns with priority given to SMC Online programs and Spartanburg County lead generation· Audience and keyword research, landing page development, setup of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions.

Dublin, Ohio, US

• Provided strategic vision and direction to create/execute digital marketing strategies for portfolio companies
• Managed integrated campaigns including SEO/SEM, social, email marketing, mobile, display, content marketing, retargeting
• Tracked campaigns across multiple platforms, achieving KPI targets
• Identified industry trends to brainstorm new growth opportunities
• Implemented marketing automation platforms for portfolio companies
• Developed growth marketing strategies for portfolio companies including lead generation through whitepaper and case study creation and distribution, A/B testing and UI optimization

El Dorado Hills, California, US

Serving 2-year term on Foundation Board of Directors as working Marketing Operations Director for Compathos, which is committed to inspiring philanthropy and proactive engagement for a more compassionate world. We mobilize action through a diverse media portfolio, including award-winning films and educational expeditions. We support our community through.

Houston, TX, US

Cleveland, OH, US

• Provided strategic direction and vision to create and execute digital strategies for Heureka Software..
• Managed digital marketing campaigns including SEO and SEM pay-per-click programs, social media management and e-listening, email marketing, mobile marketing, display advertising, content marketing and re-targeting.

Mantoloking, NJ, US

• Focused on new customer acquisition, lead generation and prospect management.
• Researched client business referrals, network, and web leads.
• Provided prospective customers/clients with all services offered, and additional presentations as needed.
• Worked with client to create solutions for their needs and consult through the sales process.

• Developed and implemented a comprehensive social media marketing strategy that increased brand visibility, follower engagement, and lead generation.
• Attracted new recruiting companies to the platform through targeted marketing and networking initiatives, significantly expanding the company's client base.
• Designed and executed marketing strategies that successfully attracted high-quality candidates for client companies, contributing to a notable increase in filled job positions.
• Managed all aspects of email marketing, including campaign development, audience segmentation, and performance analysis, resulting in improved open and click-through rates.
• Oversaw all paid marketing efforts, including PPC, display advertising, and social media ads, optimizing ad spend to maximize ROI.
• Authored engaging marketing copy for various channels, including social media posts, email newsletters, and website content, enhancing brand messaging and customer engagement.

Beavercreek, OH, US

• Established consistent campaign strategies, boosting product sales and brand recognition
• Launched social media, email, display ad campaigns to bring in over 70 webinar attendees per weekly session
• Analyzed reports/analytics to improve campaign performance by over 50%

Miamisburg, Ohio, US

• Evaluated competitor/sales data to provide recommendations
• Identified new marketing channels from campaign insights
• Designed mobile apps aligning with client goals/standards
• Implemented tracking to optimize social media marketing engagement, reaching new customer monthly growth target

Bellevue, WA, US

• Launched new Dayton Ohio market
• Trained sales team, improving funnel performance over 30% of company average
• Analyzed KPIs, distributed reports and drove strategy improvements

US

• Created and trained high-performing team, improving sales 125% YOY
• Developed managers through training

• Responsible for the daily operations of three area Cingular Wireless retail locations.
• Responsible for recruiting and training quality candidates.
• Maintain accurate customer follow-up database.
• Responsible for individual store productivity and profitability.
• Responsible for up selling customers on current price plans as well as add-on features.
• Traveled to each location weekly for on-site employee development.

Bellevue, WA, US

Overland Park, Kansas, US

Monroe, LA, US

Columbus, OH, US

Bachelor Of Science - Bs, Animation, Interactive Technology, Video Graphics And Special Effects

Certificate, Web Development

Tesol