As CEO at Beyond East, I bring fashion forward clothes that are innovative, sustainable, and versatile to the young adult market. Beyond East is a complete apparel solution that offers both eastern and western attire for different occasions and preferences. I have been leading this venture since January 2021, leveraging my expertise in entrepreneurship and commercial marketing.I am also a Director at Mahmood Group of Industries, a family business that I joined in 2013. Mahmood Group is a business empire that comprises of cotton growing, finished apparel, tanneries, real estate, and food industries. We have customers all over the globe and an annual turnover of US $ 300 million and growing. I oversee the operations and strategy of several companies under Mahmood Group, such as MG Agri Foods, London Courtyard & Aangan. I have successfully managed and diversified these businesses, achieving milestones such as the highest sale of Subway stores in Pakistan, the highest export of mangoes to Japan, and the launch of a new Fast fashion retail brand.My mission is to create employment for the benefit of the society and the economy by growing my businesses and infusing energy into my workplace environment. I am passionate about innovation, quality, and customer satisfaction, and I always seek new opportunities and challenges in the retail and food industries. I have a Master's degree in International Business and Entrepreneurship from the University of Glasgow, and a Bachelor's degree in Marketing from IMS-BZU Multan. I am a strategic business management entrepreneur with a proven track record of leadership, vision, and results.