Kevin Joseph

Kevin Joseph Email and Phone Number

CPG Consultant | General Manager | Sales & Marketing Leader | Founder of Perpetual CPG @ Perpetual CPG
Kevin Joseph's Location
New York, New York, United States, United States
Kevin Joseph's Contact Details
About Kevin Joseph

Kevin Joseph is an entrepreneurial retail + wholesale executive with 15+ years experience and a proven track record of taking small and mid-size brands to multimillion-dollar companies across omnichannel platforms. He has successfully grown consumer and retail brands through efficient and effective consumer acquisition strategies, and his experience ranges from Fortune 100 companies and Billion-dollar brands to mid-size companies and start-ups.Kevin is an articulate, creative and smart business leader with demonstrated success in navigating complex challenges and driving significant revenue growth quickly. He's known as a skilled and well-rounded operator with a reputation for inspiring teams and driving growth efficiently and profitably. Kevin has led teams in all areas of both Sales and Marketing. His expertise ranges from analytics and brand positioning to retail activation, eCommerce and innovation. He has worked throughout the U.S. retail landscape, managing and launching CPG brands with all major retailers across the Natural, Grocery, Mass and Club channels, and has M&A experience at KIND, ParmCrisps and Thinsters.Kevin is a High Impact, High Energy General Manager, CMO and Chief Commercial Officer who combines data-driven decision making with relevant story-telling, innovation and go-to-market execution. He builds high-performance teams fostering a challenger mentality, drives cross-functional collaboration and an innovative culture. Experience accelerating growth for both large and founder-led brands and across portfolios.

Kevin Joseph's Current Company Details
Perpetual CPG

Perpetual Cpg

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CPG Consultant | General Manager | Sales & Marketing Leader | Founder of Perpetual CPG
Kevin Joseph Work Experience Details
  • Perpetual Cpg
    Founder & Managing Partner
    Perpetual Cpg Jun 2021 - Present
    Perpetual CPG is a Retail Consultancy driving efficient and effective growth for consumer brands.
  • Soju Ventures Llc
    Board Member
    Soju Ventures Llc Sep 2024 - Present
  • Mars
    Consultant
    Mars Jul 2024 - Dec 2024
    Mclean, Virginia, Us
  • Shopify
    Consultant
    Shopify Dec 2023 - Nov 2024
    Ottawa, On, Ca
  • Armra
    Consultant
    Armra Mar 2024 - Oct 2024
    Bonita Springs, Fl, Us
  • Starday Foods
    Consultant
    Starday Foods Sep 2023 - Sep 2024
    Usa, Us
  • Grüns
    Consultant
    Grüns Mar 2024 - Aug 2024
  • Seed Health
    Consultant
    Seed Health Oct 2023 - Jul 2024
    Venice, California, Us
  • Mary'S Gone Crackers, Inc.
    Consultant
    Mary'S Gone Crackers, Inc. Oct 2023 - Mar 2024
    Reno, Nevada, Us
  • Cymbiotika Llc
    Consultant
    Cymbiotika Llc Sep 2023 - Jan 2024
    San Diego, California, Us
  • Goodles
    Co-Head Of Sales
    Goodles Aug 2021 - Sep 2023
    Santa Cruz, Ca, Us
    Led Sales, Distribution & Retail Strategy for E-Tailers, Conventional Grocery and Club Channel including Wegmans, HEB, Publix, Meijer, Hy-Vee and Costco.
  • Yfood Labs
    North America General Manager
    Yfood Labs Oct 2021 - Dec 2022
    München, Bavaria, De
    Acquired by Nestle for $469M, yFood is a German-based beverage brand that's been expanding across Europe and the U.S. I was the General Manager of North America and the UK, leading the expansion team's Operations, Marketing, and Sales.
  • Hydrant Inc
    Svp Sales & Marketing
    Hydrant Inc Feb 2021 - Aug 2021
    New York, Ny, Us
    Led Sales and Brand Marketing for retail launch into the Vitamin/Mineral/Supplement category at Whole Foods, Target and CVS.
  • Parmcrisps
    Chief Marketing Officer
    Parmcrisps 2019 - Feb 2021
    Montclair, New Jersey, Us
    Acquired by Hain Celestial Group.
  • Parmcrisps
    Vp Of Marketing
    Parmcrisps 2017 - 2019
    Montclair, New Jersey, Us
    Conceptualized, branded and launched ParmCrisps, spanning product lines across the Crackers, Salty Snacks and Deli categories and growing sales to $70MM.Developed brand positioning, brand architecture, packaging, and brand voice for ParmCrisps. Built and oversaw all elements of Branding, Retail Activations, Performance Marketing / D2C, Amazon, Design, Trade Marketing, Shopper Marketing, Insights & Analytics and Advertising & PR.
  • Thinsters
    Chief Marketing Officer
    Thinsters 2019 - Jan 2021
    Acquired by Hain Celestial Group.
  • Thinsters
    Vp Of Marketing
    Thinsters 2017 - 2019
    Conceptualized, branded and launched THINSTERS Cookies. Led all elements of the Marketing Mix including entire re-brand and re-positioning, retail activations, shopper marketing, trade marketing and advertising.
  • Kind
    Director - Innovation & Commercialization
    Kind Nov 2016 - Sep 2017
    New York, Us
    Acquired by Mars.
  • Kind
    Senior Brand Manager
    Kind Apr 2016 - Nov 2016
    New York, Us
  • Pepsico
    Shopper Marketing Manager - Cheetos
    Pepsico Apr 2015 - May 2016
    Purchase, New York, Us
  • Pepsico
    Marketing Brand Manager - Lay'S
    Pepsico Apr 2014 - May 2015
    Purchase, New York, Us
  • Ackerman Mcqueen
    Advertising & Pr
    Ackerman Mcqueen Jun 2009 - Jul 2012
    Oklahoma City, Oklahoma, Us
  • The Richards Group
    Advertising
    The Richards Group Jun 2008 - Jun 2009
    Dallas, Texas, Us

Kevin Joseph Skills

Brand Management Marketing Marketing Strategy Integrated Marketing Advertising Social Media Marketing Digital Marketing Market Research Analytics Management Leadership Strategic Planning Strategy Social Media Competitive Analysis Microsoft Office Relationship Management Music

Kevin Joseph Education Details

  • Smu Cox School Of Business
    Smu Cox School Of Business
    Marketing And Finance
  • The Hong Kong University Of Science And Technology
    The Hong Kong University Of Science And Technology
    Corporate Strategy

Frequently Asked Questions about Kevin Joseph

What company does Kevin Joseph work for?

Kevin Joseph works for Perpetual Cpg

What is Kevin Joseph's role at the current company?

Kevin Joseph's current role is CPG Consultant | General Manager | Sales & Marketing Leader | Founder of Perpetual CPG.

What is Kevin Joseph's email address?

Kevin Joseph's email address is kj****@****cks.com

What is Kevin Joseph's direct phone number?

Kevin Joseph's direct phone number is +121261*****

What schools did Kevin Joseph attend?

Kevin Joseph attended Smu Cox School Of Business, The Hong Kong University Of Science And Technology.

What are some of Kevin Joseph's interests?

Kevin Joseph has interest in Education, Arts And Culture.

What skills is Kevin Joseph known for?

Kevin Joseph has skills like Brand Management, Marketing, Marketing Strategy, Integrated Marketing, Advertising, Social Media Marketing, Digital Marketing, Market Research, Analytics, Management, Leadership, Strategic Planning.

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