Overseeing the holistic management of purchasing and inventory supporting our Distribution, Direct, Incentives and Rep Group business.Powerplay Retail connects the right brands with the right retailers. Flexible Service Offerings, speed to market, and hard work enable us to respond and evolve brands navigating modern retail environments in-store and online. Sell in, Sell through, Sell more, is why brands and retailers start and stay with us. Powerplay Retail. Where brands and retailers achieve.Powerplay Distribution offers complete solutions supporting distribution and fulfillment. We offer state-of-the-art facilities, logistics and supply chain management, along with comprehensive services to expand reach and maximize sales opportunities.Powerplay Direct supports brand and retail partners across the Amazon marketplace by controlling, maintaining, and cleansing the channel to deliver the best product directly to shoppers. We bring the control of Seller Central and the growth of Vendor Central to deliver awareness, and drive consideration and purchase intent to increase brand growth directly with consumers.Powerplay Incentives offers hundreds of differentiated products on a drop-ship basis with full personalization capabilities and EDI enabled distribution. Custom Programming, Fulfillment &Logistics, Best-in-Class Operations, and End-to-End Program Management.Powerplay Rep Group’s Flexible Service Offerings allow our brands and retailers to grow fast and achieve results. 250+ years of combined experience creating and executing the right go-to-market strategy for brands at the world’s largest retailers. Sell in, Sell through, Sell more, is why brands and retailers start and stay with us.

COKeM is a cutting-edge distribution company serving the video game, video game accessories, home arcades, collectibles, and consumer electronic industries. COKeM offers full-service distribution, design and merchandising, sales support, e-commerce, and publishing services. I was promoted to the VP of Consumer Electronics, reporting directly to CEO. As VP, I was entrusted with managing 15 consumer electronic brands, totaling $85M in sales. In this role, I directly supervised a team while championing best-in-class relationship management with channel partners. Highlights:✦ Led strategy sessions with senior leadership across key accounts, including Best Buy, Target, and Walmart to drive category growth✦ Negotiated competitive product acquisition costs and diplomatically resolved disputes with manufacturers and Freight Forwarders, resulting in a 5% additional contribution margin and reduced freight costs by 2%, saving $100K+/annually, respectively✦ Directed daily operations for category by overseeing profit and loss (P&L), planning, forecasting, and category management✦ Developed, established, and monitored key performance indicators (KPIs), communications, and process improvements ✦ Efficiently and successfully pivoted amidst supply chain crisis; negotiated terms and onboarded three additional freight forwarder companies in under one month while managing a 50% volume increase of containers in 2021

Managed a portfolio of consumer electronics brands including startup brands and legacy consumer electronics. Key accounts included Arcade1Up, Twinkly, ANKER, Leviton, UBTech, Tile, Yale Locks, Popsockets, Powervision, and Aeotec. ✦ Drove 22% cost reduction and $200K+ savings by securing partnership with global freight forwarder for imports from China✦ Guided sales teams in executing strategic marketing campaigns and ensuring customer success to foster brand awareness ✦ Resolved vendor performance issues and nurtured partnerships with key suppliers to drive continuous improvements✦ Selected to participate in industry tradeshows and at customer meetings to generate new business and acquire new customers✦ Developed operating procedures, resulting in improved efficiencies and internal checks and balances for new vendor onboarding✦ Oversaw purchasing decisions to align with set budget, while ensuring fill rates between 91-95% and a turn ratio between 5-10

I was recruited by COKeM International to onboard vendors and collaborate with sales teams to drive sales across various vendor lines. I successfully improved the effectiveness of the vendor onboarding experience by building capabilities, establishing KPIs, and suggesting technology refinements. Key Achievements Included:✦ Leading the Walmart.com sales team in overseeing video game and accessory business, totaling $30M in business for Walmart.com ✦ Identifying, analyzing, and negotiating contracts with new consumer electronics manufacturers, resulting in 200%+ year-over-year (YOY) category growth and $10M in new business for key customers, including Target, Best Buy, Walmart, Kohls, Costco, and Sam’s Club ✦ Driving $1.5M in new business YOY by planning and executing successful trade shows and by hosting key customer meetings✦ Collaborating with cross-functional teams, both internally and externally, to create exclusive bundled product offerings for specific retailers, resulting in $500K in new business ✦ Improving the sales team's efficiency and productivity by 25% by co-designing a vendor content database and sales collaboration tool and partnering with cross-functional teams to drive adoption of the tool

Navarre provided distribution, third-party logistics, and supply chain management for North American retailers and their suppliers. For over 27 years, Navarre was a leading distributor for software, home entertainment media, consumer electronics, and accessories. I was promoted to supervise a team of top-performing sales representatives, account executives, and business analysts. In this role, I cultivated trusted partnerships with diverse client groups to drive sales and business growth YOY. Key Achievements Included:✦ Managing the Apple brand for 15+ years and successfully launching Apple US and Apple Canada omnichannel as new customers, growing sales from $0 to $75M+ in <15 years✦ Launching 200+ innovative Apple brands across software, consumer electronics, smart home, connected learning (STEM), drones, mobile, soft goods, and gaming accessory spaces✦ Capturing $50K+ in YOY savings by managing Value/Investment Ratio (VIR) and operational rebates to incentivize growth ✦ Successfully launching and executing an iPod accessory launch online, exceeding demand expectations and resulting in $MM in sales✦ Reducing customer returns by 2%, enhancing vendor stock levels and pipeline, and improving service levels, pricing, stocking, and marketing recommendations by collaborating with Business Analysts to develop forecasting tools and database scorecards

As an AE, I doubled revenue from new business-to-business (B2B) customers by developing and pioneering innovative strategies to improve customer acquisition and retention.In this role, I managed major national eCommerce accounts, including ShopHQ, Gateway, Target, Sears, Costco, and AOL. Additionally, I devised and executed strategies to consistently surpass the sales budget, bolstering sales >7% from $2M to $15M in three years.