Kevin Keefe Email & Phone Number

Nolensville, Tn, Us

Altia Management Consulting uses proven business systems to help capital equipment and industrial product companies increase their revenue, profitability, and organizational capability. We will challenge you to set aside the “way we’ve always done it” mindset, and help you reframe what winning looks like as we together evaluate and scope your revenue and margin improvement opportunities. Altia delivers customized plans to bridge the gap between where you are today, and where you want to be in the future. And, we will give you the tools and training you and your team need to maintain accountability and sustain results.

Alexandria, Virginia, Us

Sales & Marketing Advisory and Delivery firm founded on the principle that sales & marketing are an investment and that investment should deliver a return even if your current sales and marketing leads exit the company. We exist to help organizations drive growth through their sales & marketing functions. We fundamentally help organizations shift their demand curve, not just ride it.We accomplish this by connecting the business strategy to sales and marketing execution to drive results that are measurable and appreciable.

La Vergne, Tn, Us

As a steward of customer uptime, I was ultimately responsible for aligning pre- and post-sale service resources to maximize customer retention and lifetime value for our stable of industry-leading automotive service equipment brands. To this end, I led a team of over 120 associates in the development and commercialization of innovative service models, programs and offerings that improve the total cost of ownership of our products and deliver exceptional business results. I have complete P&L responsibility for our rapidly growing service businesses.

Washington, District Of Columbia, Us

In this role, I led the company’s strategic planning process including key question formation, primary and secondary market research, scenario planning, and initiative development and deployment. I was also responsible for all aspects of product marketing including pricing, lifecycle management, channel strategies, sales promotions and marketing communications. Led a team of 3 Product Marketing Managers and a Marketing Communications Coordinator. Some of my key accomplishments include:- Implemented a new lead generation, qualification, nurturing and funnel management program which drove a 6-point share increase in distributor-served outlets over 3 years- Identified the growing threat of low-cost entrants targeting our largest end-user segment (by outlet count). Led a team of product managers, engineers, key account managers and buyer/planners to develop and launch our own competitive offering in this space in under 1 year and achieved $6M in incremental revenue (18% share) in under 3 years

Washington, District Of Columbia, Us

As Group Marketing Manager, I was responsible for product roadmap development and execution, pricing strategy, NPD project leadership and overall product management for 5 major tire service equipment product categories totaling $70MM in top line sales. It was in this role where I applied lean operation principles to develop 5S and standard work programs for a key multi-outlet tire dealer, driving ~50% improvement in bay productivity valued at $2M. This win solidified our sole source position at this $10M+ account and exempted our products from bid activity.

Boston, Ma, Us

At GE, I held positions of increasing responsibility in Marketing Communications, Key Account management, and Product Commercialization. I lead the integration of a $20M acquisition in the building controls space, and was a key contributor to the account management teams for Boeing and General Motors.

Mba, Business

Bs, Business Administration