Kristina Kennedy Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Tx, Us

We describe Kickstand as a digital PR firm founded with an MIT-mentality. To us, this means we deeply understand business strategy and the impact of growth. And we use data in everything we do from how we build programs to how we measure them. Some might call it nerdy, but we believe it's just the smartest PR approach around. We specialize in growth stage companies looking to break out from competitive spaces and communicate their vision and success to a changing audience. This may mean a changing customer base, the next level of talent, new investors, and strategic partners. Our clients come to use because we understand growth- how to drive it and how to support it. We're thrilled our Austin office was recently named one of the city's 50 on fire!

Managed rebrand from Tivli to Philo, including strategy, positioning, user segmentation, web design, and launch to university customers. Acting head of marketing day-to-day, driving coordination between sales, product, and marketing team to coordinate go-to-market strategy and initiatives.

Austin, Texas, Us

Somerville, Ma, Us

Managed entire lifecycle for Abine users, including marketing, operations, and customer service. Responsible for developing and managing budget as well as marketing strategy, including acquisition, engagement and retention, conversion to premium paid products, PR, social media, brand strategy, and campaigns for Abine.com and its mobile iOS and Android apps. Attracted 2M+ users to Abine's free products, making it the leader in the fast growing consumer online privacy space; combined scrappy growth-hacker tactics with sophisticated campaigns to drive adoption and convert free users to paid subscribers.

Established Gazelle as leading brand in its industry by acquiring 250K customers with an NPS of 70, and 30% return inside three months. Scaled business through consistent expansion of acquisition channels, including offline direct response channels; television and radio, and loyalty channels; email and direct mail. Rolled up multiple brands living under SecondRotation Inc. to go to market with single Gazelle brand across company’s buy, sell, B2B, NPO, and partner platforms. Led in house and agency efforts in research driven approach to brand development and customer segmentation, resulting in new look and feel of brand that drove consistency in the market and turned culture into brand ambassadors.

Boston, Massachusetts, Us

Managed communication for Zipcar Inc., including media relations, thought leadership, executive speaking, internal comm, product/market launches, awards, etc. Worked as part of team that launched new markets and university relationships, gaining strong corporate & regional marketing experience. Reported to CMO.

New York, New York, Us

public relations; consumer, tech, b2b.

Master Of Business Administration (M.B.A.)

Ba, English, Gallavin Journalism Program

Education record