Proficient in brand and product strategy, both online and OOH with an emphasis on digital channels and social media. In charge of copywriting for all website, social media, and OOH advertising text. Optimize marketing campaigns by analyzing and evaluating campaign performance against goals and ROI. Present findings monthly to management team and provide recommendations to adjust budget allocation and content planning.Proven ability to manage and coordinate internal and external communication efforts with vendors, government agencies and departmental teams as the primary point of communication.Lead in-charge of Branding & PR Campaigns, including working with PR and Business Innovation agencies on strategic transformation design.Lead-in charge of Sustainability Campaigns, including collaborations with local and international NGOs on charity initiatives and reducing waste in packaging and deliveries. Was selected to take part in Google Digital Practitioner Programme for a month of rigorous training in Display and Search Engine Marketing. Applied newly acquired skills in setting up and optimising Google Ads campaigns, improving SEM campaign performance.Represents the company at high-profile events, trade fairs, and media appearances as the face of the organisation, elevating brand and reputation.

Served food courses and beverages in a student-led café. Prepared menu selections and handled payments. Checked in with students to ensure satisfaction with each food course and/or beverages. Completed opening and closing duties, including restocking items, turning off lights, hygiene standards check, etc. Maintained cleanliness of work areas throughout the day. Conceptualized, publicized, and rolled out thematic campaigns such as Korean and Taiwanese themed nights to promote cultural diversity and community spirit on campus.

Developed an online social media campaign on Instagram and Facebook for Cinemaworld, the leading provider of on-demand international box office hits in Asia. Developed the campaign schedule for both Instagram and Facebook, wrote out social media posts and suggested alternative promotional ideas that would appeal to the target audience of tertiary students.