Karla Medina Email and Phone Number
Bloomfield, NJ, US
Karla Medina's Location
Bloomfield, New Jersey, United States, United States
Karla Medina's Contact Details
Karla Medina work email
- Valid
- Valid
- Valid
Karla Medina personal email
n/a
Karla Medina phone numbers
About Karla Medina
With over 15 years of experience in strategic marketing and communications, I currently lead high-impact campaigns to drive domestic and international graduate recruitment for Stevens Institute of Technology. Specializing in digital ad strategy, partner expansion, and ROI-driven results, I thrive in fast-paced environments that challenge me to innovate and measure success at every stage.
Karla Medina's Current Company Details
Karla Medina Work Experience Details
-
Senior Director Of MarketingStevens Institute Of TechnologyBloomfield, Nj, Us
-
Senior Director Of MarketingStevens Institute Of Technology Jan 2023 - PresentHoboken, Nj, UsDevelop and execute comprehensive, integrated marketing strategies to support Stevens Institute of Technology’s brand reputation, undergraduate and graduate enrollment, and academic unit visibility. Lead multi-channel campaigns that align with institutional strategic goals and brand positioning, driving awareness and engagement among prospective students and key audiences.As the senior strategic marketing advisor to the Deans, the Sr. Vice Provost for Graduate Education, and the Dean of Undergraduate Admissions, provide data-driven insights and recommendations that inform program-specific marketing initiatives and long-term growth strategies.Oversee the end-to-end development, implementation, and measurement of all marketing operations, ensuring alignment with institutional goals while continuously optimizing campaigns for performance. Lead the division's market research efforts, utilizing insights to inform marketing strategies and enhance institutional competitiveness.Analyze marketing trends, performance metrics, and industry insights to craft strategies that improve ROI, drive marketing effectiveness, and support institutional success. Lead reporting on marketing effectiveness, using data analysis to drive continuous improvements and optimize campaign outcomes across digital, traditional, and emerging channels.
-
Director Of MarketingStevens Institute Of Technology Apr 2021 - Jan 2023Hoboken, Nj, UsDeveloped and implemented integrated marketing strategies and campaigns to support institutional reputation, brand objectives, and undergraduate and graduate programs, as well as academic unit reputation-building efforts. Directed the development, implementation, and measurement of marketing operations, ensuring all campaigns aligned with the university’s strategic goals and adhered to brand positioning.Served as a strategic partner to the Deans, the Vice Provost for Graduate Education, and the Dean of Undergraduate Admissions, providing marketing counsel, expertise, and analytical reporting. Was responsible for developing strategic marketing plans and oversaw their implementation to meet divisional marketing needs.Analyzed marketing trends and key productivity metrics to implement operational marketing strategies. Led marketing effectiveness measurement and data analysis reporting to develop data-driven strategies and optimize campaigns.
-
Senior Marketing ManagerStevens Institute Of Technology Feb 2017 - Apr 2021Hoboken, Nj, UsServed as a senior account manager within Steven's Division of Communications and Marketing, working collaboratively with senior leadership across the university in the areas of admissions, enrollment services and student success to meet strategic reputation and enrollment goals. Developed, coordinated, and implemented marketing, recruitment, and enrollment strategies to communicate the brand and identity of Stevens Institute of Technology to prospective students and drive engagement. Managed marketing budget upwards of $1M. Managed the creation and implementation of strategic, goal-oriented, measurable integrated marketing and recruitment plans for four schools and two enrollment divisions. Directed complex and varied creative asset development for print and digital marketing campaigns. Ensured all projects and initiatives are in alignment with university’s brand identity. Led project teams, including key stakeholders, creative staff, senior leaders, marketing managers and external advertising agencies, to meet strategic goals and objectives.
-
Marketing ManagerStevens Institute Of Technology May 2014 - Feb 2017Hoboken, Nj, UsServed as lead marketing manager for two schools and two enrollment divisions within Stevens. Developed, coordinated, and implemented marketing, recruitment, and enrollment strategies for these respective partners and assessed performance to drive future strategies and recommendations. Wrote and disseminated creative briefs, created practical and detailed project plans and timelines, tracked tasks and deadlines, scheduled and facilitated meetings, and managed project budgets. Served as lead project manager for all creative development associated with campaign assets for select partners throughout the university. Accountable for projects delivered on time, on budget, and on brief. Used project management systems to track and manage projects. Regularly assessed portfolio of active projects and prioritized design work accordingly. Provided timely, clear, and thorough communications and status reporting throughout project life cycle, including management reporting.
-
Program ManagerRutgers University Mar 2012 - May 2014New Brunswick, Nj, UsDeveloped and implemented all marketing and communications initiatives for Rutgers Executive Education. This included strategy development, campaign execution and management and data analysis reporting to support the division's strategic objectives and enrollment goals.Served as webmaster for Rutgers Executive Education's website (execed.rutgers.edu). This included planning, designing, optimizing and updating website home page and subsidiary program pages to ensure an engaging experience for all visitors.Developed face-to-face open enrollment programs in collaboration with Rutgers subject matter experts (SMEs). Served as program manager for all Project Management and Big Data/Business Analytics programs. Responsible for program development, student recruitment and retention.Served as lead manager of the department's CRM. Liaisoned with outside contractors to maintain database integrity and develop dashboards, reports, custom tables and fields that allowed the sales funnel to be managed effectively and student information to remain intact. -
Marketing ManagerRutgers University Feb 2008 - Mar 2012New Brunswick, Nj, UsDeveloped and executed marketing strategies and campaigns to promote Rutgers Executive Education programs and Professional Master’ degree programs for the School of Business. This included direct marketing, digital marketing, public relations and social media. Promoted, organized and hosted information sessions to introduce prospective students to Rutgers School of Business’ professional programs. Conducted face-to-face meetings with mid to high-level executives at regional organizations to introduce and promote professional degree programs to their employees.
Karla Medina Skills
Marketing
Program Management
Marketing Strategy
Social Media
Management
Marketing Communications
Strategy
Public Relations
Project Management
Crm
Public Speaking
Strategic Planning
Leadership
Digital Marketing
Data Analysis
Advertising
Event Planning
Online Marketing
Social Media Marketing
Sales
Competitive Analysis
Higher Education
Grant Writing
Direct Marketing
Entrepreneurship
Social Networking
Training
Analysis
Program Development
Recruiting
Nonprofits
Project Planning
Budgets
Team Building
Leadership Development
Fundraising
Event Management
Research
Business Development
Integrated Marketing
Continuing Education
Community Outreach
Proposal Writing
Organizational Development
Analytics
Search Engine Marketing
Search Engine Optimization
Inbound Lead Generation
Strategic Communications
Market Research
Karla Medina Education Details
-
Stevens Institute Of TechnologyMaster Of Business Administration - Mba -
Drexel UniversityGeneral
Frequently Asked Questions about Karla Medina
What company does Karla Medina work for?
Karla Medina works for Stevens Institute Of Technology
What is Karla Medina's role at the current company?
Karla Medina's current role is Senior Director of Marketing.
What is Karla Medina's email address?
Karla Medina's email address is km****@****ers.edu
What is Karla Medina's direct phone number?
Karla Medina's direct phone number is +120121*****
What schools did Karla Medina attend?
Karla Medina attended Stevens Institute Of Technology, Drexel University.
What skills is Karla Medina known for?
Karla Medina has skills like Marketing, Program Management, Marketing Strategy, Social Media, Management, Marketing Communications, Strategy, Public Relations, Project Management, Crm, Public Speaking, Strategic Planning.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial