The Stensul Marketing Creation Platform™ reduces marketing asset creation time by up to 90% to help teams focus on improving campaign performance. With Stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can create marketing assets that drive results. I report into the CMO and my role at Stensul involves leading the global field marketing team strategy, planning, and execution.

• Establish marketing strategy and oversee the execution of marketing plans across the EMEA region for Criteo's Agency and Indirect Channels streams• Interim UK Marketing Manager (H1 2022)

• Create and execute strategic, data-driven marketing, communications, and branding plans to support business strategy and drive growth for small business and startup clients in various sectors, including tech, tourism, e-commerce, and event planning• Manage digital and content marketing strategy, programming, and execution in collaboration with creative and digital partners

Completed intensive marketing communications consulting project focused on driving awareness of ING’s CSR initiatives and positioning ING as a sustainable brand both internally and externally as part of capstone project for IE Master in Marketing & Corporate Communication Program. Awarded “Best Executional Strategy” prize from Weber Shandwick.

Full-time program. Dual Degree MBA + Masters in Corporate & Marketing CommunicationIE Women's Leadership Scholarship Recipient

President of IE Women in Business Club, a club that aims to promote gender equality and female empowerment in business. It is the largest and most active club at IE with a team of 24 coordinators, 2500+ members, 4000+ social media followers, and 50+ events per year. My role consisted of leading the club, managing the team, managing the club budget and planning, strategy development, digital communications planning, as well as corporate relations and partnerships. Our efforts led to +50% followers and +40% membership YoY. During my time as president our team was given two awards from IE University for our efforts, including "Best Professional Club" and "Event of the Year" for our 4th Annual Women in Leadership Conference. I was a board member of the IE Women Mentorship Program, a highly selective mentorship program run by the IE Center for Diversity in Global Management and the IE Women in Business Club, in collaboration with the American Chamber of Commerce in Spain (AMCHAM) and the CFA Society Spain. Currently serving as a board member for the IE Women in Business Alumni Board.

Completed intensive consulting project for Hackett London as part of IE Business Impact Lab. The retail strategy project involved providing in-depth analyses, solutions, and proposals to the client's challenge of improving customer lifetime value by enhancing customer centricity.

• Created integrated marketing communications campaigns and plans, ensuring the appropriate mix of tactics, methods, channels and events to generate demand and drive the sales pipeline, delivering growth of 300+ global members in 6 months•Oversaw content and digital marketing plus website, SEO, CRM, email, and social media resulting in 7K+ followers in 6 months

•Built marketing department team and processes as well as developed strategic planning and KPIs •Utilized interpersonal and project management skills to collaborate with senior management, legal, sales, product, finance and other internal teams plus external suppliers and PR, digital, creative, and advertising agencies to develop successful campaigns to strengthen brand across all channels and stakeholders, including B2B and B2C customers and media •Developed and coordinated integrated marketing communications plans and campaigns from start to finish, including analyzing market research and consumer insights and establishing targets, KPIs, objectives, strategy and budget • Managed calendar and monitored budget, performance, and reporting to extract key insights and make recommendations • Crafted cohesive storytelling and integrated brand narrative throughout all corporate marketing communications tailored to specific audiences, including executive-level communications, marketing materials, website and online content, PR, and more•Negotiated and managed marketing partnerships, contracts, and activations for sporting clubs and cultural events

• Managed project planning, timeline, activations, and P&Ls for McDonald's US retail marketing programs• Organized cross-agency project management and facilitated collaboration between client, creative agency, and other agency partners to ensure successful, on-time delivery of all assets plus legal and creative compliance with brand guidelines•Co-lead construction of new company database, which included 1 billion+ data units and required analytical, Excel and Microsoft Office, and strategic problem-solving skills to collaborate and drive impact across all business units and clients

• Executed systematic implementation of national, local, and digital marketing projects for 14k+ McDonald’s stores • Assisted with the organization, implementation, and client communications for national, local and digital marketing programs

• Coordinated McDonald’s Corporation account activities, including marketing communications for 14k+ US stores