Led the development & organization of "Newark Family Bike Fest" to promote cycling and cycling safety with local families near Newark, DE. Current rebranding to Bike Fest to garner a wider audience and do more to promote cycling within Delaware.

Amos Digital is a sports marketing and product development firm serving the eCommerce, SaaS, and Event industries. • Leadership: Directed a team of 16 remote professionals across the US and Australia, fostering innovation and growth. Managed marketing budgets exceeding $10 million annually. • Digital Strategy: Developed and executed B2B and B2C marketing strategies using tools like Google Analytics and Salesforce. Enhanced customer engagement and conversion rates through data-driven optimization. • SEO, SEM & Web Optimization: Led initiatives using BrowserStack, Hotjar, SEM Rush, and Webflow to improve search visibility and user engagement. Oversaw web updates, ensuring optimal SEO and user experience. Conducted usability testing and conversion optimization. • Marketing Automation & Email: Managed email campaigns and automation using Pardot, Klaviyo, Constant Contact, and HubSpot for targeted outreach and conversions. • Ad Management: Developed and managed campaigns across Google Ads, Meta, and programmatic platforms, optimizing performance and ROI. • Analytics: Proficient in tools like Adobe Analytics to extract insights, guide strategies, and achieve fiscal goals.

Dynata is a leading global provider of data solutions and technology for consumer and B2B survey research, operating across 90 countries with 40 offices worldwide.• Leadership & Team Management: Directed a multicultural team of 8 professionals based in the US, UK, Netherlands, and Romania, enhancing team performance and strategic output. Managed a marketing budget of $30MM/year• CRM & Digital Marketing Strategy: Spearheaded the CRM strategy and managed comprehensive digital marketing initiatives, including Paid Media, Social Media, and User Engagement. Increased operational efficiency by leading the transition from Adobe Campaign to Amazon Pinpoint.• Strategic Communications & Engagement: Developed strategic communication plans to bolster internal and external messaging. Managed a global engagement strategy across market-leading panel websites and mobile apps, significantly growing customer retention by 150% YoY.• SEO & Digital Channel Optimization: Leveraged advanced digital tools and platforms to optimize online presence and user interactions, ensuring best-in-class user experiences and enhanced SEO outcomes.• Analytics & Data-driven Decision Making: Utilized analytics to drive strategic decisions and optimize digital marketing efforts. Ensured alignment with overall business goals through careful analysis and reporting.• Budget Management & Fiscal Planning: Responsible for developing and managing the department's budget, ensuring effective fiscal management and resource allocation to support strategic initiatives.

Developed an internal department to handle all PPC & SEO accounts, which has become a full-service media department. Media purchasing on social, programmatic, biddable & Amazon - developed an organic optimization process for Amazon products. Managed a team of 6 including SEO Specialists, PPC Specialists, Media Buying, Amazon Specialists & Planning Specialists.Rebel Interactive Group is a full-service digital marketing agency that commits to staying ahead of the curve of emerging technologies and online marketing. With a strong belief in the power of creativity, Rebel Interactive Group marshals the hallmarks of productivity -- imagination, curiosity, playfulness, heart, collaboration, respect and innovation -- and aligns them with our clients’ objectives.Rebel’s team has worked with among the world’s largest brands and companies to develop strategies and create innovative solutions. We are forward -- and sideward -- thinkers.Rebel clients have access to extensive experience in all facets of digital marketing and technology, including:Creative and Content Marketing ServicesCRM and Marketing AutomationEmail Marketing ServicesPublic RelationsSEO Services and PPC ManagementSocial Media MarketingStrategic Marketing ServicesUser Experience and Customer ServicesVideo Services OfferingsWeb Design and Technical ServicesAR/VR production services

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in over 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's employees serve more than 3,500 customers worldwide.Managed a creative marketing team that was tasked with all aspects of acquisition and engagement for over 20 brands throughout North America and LATAM. Created a culture of creative strategy that brought designers into the strategy discussion to provide their unique perspective. - Developed and executed SEO Vision that has driven 40% yoy growth- Researched, tested and implemented a homegrown App Store Optimization strategy that has, most recently driven 124% growth from Q42015 to Q12016.- Led rebranding and redesign of a majority of the companies branded web panels to be responsive; leading to increases in CR, SERP Results & Engagement.

Mohegan Sun, created in 1996 by the Mohegan Tribe of Connecticut, is one of the world's most amazing destinations with some of New England's finest dining, hotel accommodations, retail shopping, live entertainment and sporting events. Boasting three world-class casinos, Mohegan Sun is also host to the Kids Quest/Cyber Quest family entertainment facility, two luxurious spas, world-class meeting facilities, a state-of-the-art Poker Room as well as three major entertainment venues with seating from 350 to 10,000. People from across the globe come to see live concerts with some of today's top headliners, along with major sporting events including Mohegan Sun's very own WNBA team, the Connecticut Sun and lacrosse team, the New England Black Wolves.Managed web creative for companies Uncasville and Pocono Downs websites and led list management for their 5MM+ Email List. Successfully translated direct marketing promotions to web and optimized web content for visibility. - Improved CTR on company email campaigns by 33% by implementing new design standards.- Improved conversions on Hotel, Entertainment and Casino sections of the website through CRO.

Developed and executed digital marketing strategies for small and medium sized businesses. Utilized PPC, SEO, Content, Web Design and Social to grow business through earned and owned methods. - Built two restaurant opening strategies including everything from web presence to social following. Included print collateral from ads to menus. - Built custom web solution for online retailer utilizing open source osCommerce and modifying to meet their specific needs.

Created and built a technology rich niche leader in the online auto parts retailer market while in high school and college. Utilized grassroots social marketing through message boards and other ‘new media’. Built company to 1.6MM in annual revenue and sold to industry leader for our presence in the market and technology we revolutionized through our all in one web solution.- Growth of well over 200 to 300% per year over the entire growth of the business. - Through grassroots marketing we were able to drive $200,000 - $300,000 in annual sales with a $0 marketing budget the first two years.- Grew email, CR and more; utilized content for marketing before Content Marketing was a buzz word.