Director Of Marketing/Interim Vp Of Marketing
Durham, Nc, Us
- Helped grow private consulting business from $17M to $46M, qualifying Clarkston for three consecutive listings on the Inc. 500 list of fastest growing private U.S. companies. - Led marketing organization through turbulent environment for professional services organizations, advising Clarkston’s executive committee on strategic planning, positioning and differentiation.- Developed and implemented strategic marketing plan, including advertising, marketing communications, public relations, analyst relations, demonstrative marketing, lead generation and internal marketing strategies. - Managed integrated $2.0M+ brand launch campaign, including marketing collateral, print advertising, web and e-mail marketing, trade shows, internal marketing programs, and public relations. - Managed partnerships with advertising and PR agencies, trade show and conference coordinators, web development services and media services. - Responsible for industry and client recognition, including customer satisfaction survey and awards such as SAP America Award of Excellence, Pivotal Highest Customer Satisfaction Award, and Solutions Integrator SI of the Year Award.