Kevin Moon Email & Phone Number

New York, Ny, Us

New York, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Client: AT&T Business Solutions• Led AT&T Business Solutions account restructure to prioritize Fiber integrated launch strategy, resulting in 4x+ increase in qualified site actions quarter over quarter• Oversaw and executed DMP testing and activation roadmap to increase spend towards 1P audiences in preparation for IDFA and cookie deprecation• Prepared AT&T Business case studies for inclusion in multiple internal and client-facing distributions

New York, Ny, Us

Client: AT&T Mobility, AT&T Business Solutions• Led cross-channel team of 20 in quarterly planning/measurement recommendations, audience/platform strategy• Evolved audience and platform planning approach by establishing audience framework, sizing, and demand map for AT&T and new business pitches through refined DMP strategy, proprietary planning/activation tools • Partnered with data engineering/marketing science teams to produce client-facing dashboards, iterating internal versions to resolve issues and refine product roadmaps• Oversaw digital launch strategy for multiple major products, including Apple, Samsung, and Fiber campaigns

Bankside, London, Gb

• Client: Volkswagen of America (Tier 2 - Retail Marketing)• Lead team of 11 Programmatic/SEM/Social bid analysts and managers, tailoring digital strategy into individualized cross-channel digital campaigns for all 84 markets• Secure 40% increase in year-over-year digital investment in 2018, maximize efficiency of holistic plan to meet client objectives • Proactively orchestrate strategy/implementation POVs based on new business objectives and stakeholders• Capitalize on DMP insights to increase conversion efficiency by analyzing frequency/overlap between DSPs and platforms• Analyze staffing scope across digital specialties on team to determine most efficient resource structure for client needs• Travel up to 50% for key planning/strategy meetings, both with corporate clients and high-profile dealer groups

Bankside, London, Gb

• Client: Volkswagen of America (Tier 2 - Retail Marketing)• Implemented restructuring of audience-based digital strategy across all 84 markets, leading to over 50% higher conversion volume year-over-year YTD at 50% greater efficiency• Spearheaded thought leadership and innovation (e.g. mobile attribution, dynamic creative) across programmatic, social, direct display to help re-define KPIs and strengthen audience-first approach• Traveled to top digital markets within all 4 regions to champion benefits of enhanced digital strategy and ensure dealers within each market are aligned with individualized digital plans• Collaborated closely with marketing science and activation teams to ensure data is consistent, normalized and cohesive between all channels for most accurate attribution and most effective media narrative• Coached team of 6 to become future managers, both in overseeing assistants’ workload and career development, as well as in becoming thought leaders within the account, vertical, and industry

Bankside, London, Gb

• Client: Volkswagen of America (Tier 2 - Retail Marketing)• Transitioned Volkswagen account into PHD, working to ensure smooth client adjustment, including re-establishing creative timelines and reporting cadences, as well as introducing new digital tactics• Executed and maintained national campaigns as well as digital efforts across 18 markets in the Volkswagen Tier 2 Central Region, emphasizing a programmatic and social-led audience strategy• Worked closely with regional and corporate clients to activate new digital initiatives for 2017 and 2018 planning• Collaborated with activation teams to optimize performance for ongoing DR and awareness campaigns• Regularly presented recommendations to clients, including traveling to multiple cross-country markets to present digital performance and strategy to in-person dealer groups

London, Gb

• Client: Pizza Hut• Reshaped internal and client-facing dashboards and reporting pivots to more effectively visualize campaign and overall media performance• Optimized performance of programmatic campaigns by producing insights based on conversion data• Capitalized on market research tools such as comScore and Pathmatics to evaluate target demographic reach, unique visitor composition of publishers, and competitive media spend• Evaluated request for proposal (RFP) submissions to rank strengths and opportunities of custom content ideas for general awareness and sales-driving campaigns• Collaborated closely with vendors such as IGN and ESPN to tailor custom content proposals towards client objectives• Trafficked display/mobile banners, online video placements, floodlights and pixels with AdOps team• Oversaw growth and development of media trainees as buddy ambassador and project coordinator

London, Gb

I completed rotations in digital media planning/activation and paid search planning/activation within ZenithOptimedia's 120-day Media Trainee Program. I also worked with my trainee cohort to generate a P.O.V. project on ad-blocking, its effects on the industry, and adaptive recommendations for Optimedia's clients, presented to the company on May 6th, 2016.Digital (Display)• Clients: Pizza Hut, EPIX, Bridgestone Golf• Produced insights based on hourly analysis of programmatic 2015 March Madness campaign to enhance and drive efficiencies within 2016 campaign• Capitalized on market research tools such as comScore and Pathmatics to evaluate target demographic reach and unique visitor composition of publishers• Created vendor scorecard and evaluated request for proposal (RFP) submissions to rank strengths and opportunities of custom content ideas for general awareness and tune-in/conversion campaigns• Traffic display/mobile/video placements through AdOps team• Created client-facing screenshot documents to show proof of placementsPaid Search• Clients: Pizza Hut, EPIX, BASF• Optimized for keyword, campaign, and engine performance in Marin and DoubleClick Search• Drafted budget pacing recommendations to ensure campaigns spent in full every month• Created and implemented creative ad copy and keyword lists for new client initiatives• Audited list of social media assets to be sent to the social media planning team

New Brunswick, Nj, Us

I was offered a one-year guaranteed contract as an instructor as part of my three-year funding package for graduate school. Although I had the opportunity to continue teaching, I decided to seek positions in the media/advertising industry.• Designed teaching syllabi to maximize student engagement, driving an 11.3% increase vs. previous year.

New Brunswick, Nj, Us

I accepted two years of funding to pursue full-time graduate coursework, based mostly in the Italian Department at Rutgers University. I took this opportunity to refine and maintain fluency in a foreign language and culture about which I am quite passionate, and to advance my written and interpersonal skills to be on par with my quantitative skills.• Analyzed the intersection of consumerism and language in post-World War II Italy, and the perception of technology in growth of a unified Italian language and identity.• Investigated the role and reception of content and form in various Italian media including television, film, radio, and prose.

I was hired as one of two translators for a youth leadership program with high school students from Sicily.• Facilitated communication between the program coordinators and the high school exchange students from Sicily by translating 1-30 page documents, ranging from informal to legal and bureaucratic forms• Provided on-demand simultaneous interpretation of technical and general concepts for students in workshop settings, and in a meeting with the U.S. Department of State, which funded the program

Basking Ridge, Nj, Us

I was hired to assist with client development, sales, and technical issues at the highest-traffic store in Upper Manhattan. • Regularly led the customer service team in exceeding daily and monthly sales and customer satisfaction goals. • Appointed to lead the planning and execution of the store’s wireless workshop campaign, helping to raise enrollment in these workshops from 2-4 people per day to 50-75 people per week within two months• Developed a deeper understanding of store’s retail operations and management procedures by voluntarily shadowing managers.

New Brunswick, Nj, Us

After my performance in an upper level Statistical and Research Methods class, my professor, Dr. Jane Miller, invited me to co-administer one section of the course the following year.• Developed expertise in quantitative and qualitative research methods by studying the correlation between English proficiency and highest level of education expected, using data from the National Education Longitudinal Study• Actively assisted Public Health and Public Policy students in modeling correlation between variables in the Framingham Heart Study, such as cholesterol levels and heart disease

Us

I was taken in as an undergraduate intern within the marketing intern of NJICLE, a legal non-profit that provides continuing education for New Jersey attorneys. I was awarded outstanding intern of the month in November 2010.• Spearheaded an on-demand tutorial project, subsequently used as a model for future tutorials• Awarded Outstanding Intern of the Month in November 2010

Master Of Arts (M.A.), Italian Language And Literature

B.A., Italian; Planning & Public Policy