Freelance Illustrator
Current- Illustrates and produces over 50 unique artworks and merchandise items annually for sale at fairs, conventions, and on Etsy.- Manages finances, develops business strategies, and conducts market research to enhance business growth.- Networks with an average of 10 new vendors and potential clients monthly, resulting in increased partnerships and business opportunities.- Orders and maintains supplies and equipment for efficient studio practice and inventory management.- Develops and optimizes product descriptions and photographs, leading to a 10% increase in click-through rates and sales conversions on Etsy.- Achieves a 98% on-time shipping rate and maintains a 4.8/5 average customer satisfaction rating based on over 20 customer reviews on Etsy.- Develops and adheres to schedules, ensuring timely completion of multiple concurrent projects and client commissions.- Communicates with clients to understand, revise, and meet timelines for commissioned work.- Analyzes sales data to identify trends and adjust marketing strategies accordingly.- Implements promotional campaigns and manages social media accounts to drive traffic to the Etsy store and other sales channels.