Materials Design solutions serve the needs of leading industrial, research, and academic customers across industrial applications from semiconductors to chemicals, oil & gas, materials for automotive, aerospace, power generation. Head of Marketing & Operations—building global marketing strategy and execution: branding, digital and event marketing, systems, data management, operations, and sales enablement. Responsible for all marketing system operations: lead generation, marketing automation, email marketing, social media, web analytics, events, web development and testing.

Marketing strategy and implementation: content marketing, search, social, paid promotions, events, nurturing, retargeting, and retention.Driving revenue through demand generation, lead acquisition, funnel optimization, media relations, and retention efforts as well as the on-going evolution of the Pathmatics brand.

As head of marketing operations, managed global marketing technology, operations and execution for digital marketing and event marketing including web presence, marketing automation, data management, analytics & business intelligence.Working relationships with clients in multiple, global business units and with marketing and sales teams in Americas, EMEA and Asia Pacific regionsOversaw marketing campaign activity for multiple lines-of-business targeting network equipment vendors, service providers, handset manufactures and enterprise IT.Established integrated strategies for clients across multiple segments for inbound and outbound marketingSelect, implement, manage, and operate Web CMS and Delivery, Marketing Automation and CRM systems & interfaces, and project management tools.Managed data systems, transactional data, big data, data warehouse, and analytics (Datameer, Tableau, Google Analytics, Pentaho)Video and webinar productionSocial media strategy, presence and engagement & conversion programsManaged team of 5 plus external Web Development and Marketing Agencies

Certona (Contract)Directed Internet Marketing and Communications for leading SaaS Personalization Platform provider

• Marketing campaigns• Business intelligence and metrics• Sales operations• Lead development programsResponsible for the development of systems and operations driving lead development, customer analytics, sales metrics and tactical marketing programs. Worked with sales management, sales teams, marketing, IT and executive management in a matrix organization to drive the development and implementation of key systems and initiatives.Previously Director of Product Marketing for SmartDraw’s business graphics software for Windows

• Directed client engagements as well as business development, staffing and sub-contractor relationships• Managed major consultant partner relationship and teams based in India

Redefined service definitions and pricing for better positioning with target audienceRan critical market research project that defined new market focus that transitioned company to a profitable target market