Kathryn Palmer Email & Phone Number

Pelham, Alabama, United States

Birmingham, Alabama, United States

At Dotdash Meredith, I served as the Associate Video Producer, where I played a pivotal role in shaping the editorial direction for all Real Simple and AllRecipes article video programs. As the lead editor, I spearheaded the entire video production lifecycle, from initial asset selection and writing to troubleshooting, editing, publishing (utilizing JIRA), and metadata input via video cloud tools and content management systems.Key Accomplishments:• Led special projects, such as producing videos showcasing premier hotels and resorts for Travel + Leisure's World's Best Awards, and creating short videos to promote luxury travel products in support of Firework's e-commerce initiatives.• Identified trending web articles for renowned brands like InStyle, Travel + Leisure, Southern Living, The Spruce, Better Homes & Gardens, Real Simple, and Serious Eats by closely monitoring and analyzing article performance using Google Analytics & Looker.By engaging with cross-functional teams, I consistently met brand goals and effectively addressed challenges to ensure the success of our projects.

Homewood, Alabama, United States

At Pet Supplies Plus, I held the position of Shift Leader, where I played a vital role in supervising and optimizing store operations. I implemented streamlined inventory processes and efficiently managed logistics, resulting in enhanced overall efficiency. My commitment to the care and well-being of store animals was unwavering, and I maintained meticulous attention to detail to ensure their welfare and the overall presentation of the store.Key Achievements:• Surpassed expectations by demonstrating a high level of self-motivation and effectiveness with minimal supervision.• Played an integral role in driving and fostering significant growth in the store's profitability during my tenure.• Accomplished challenging deadlines by prioritizing activities and overseeing complex workloads.• Attained impressive results and outcomes in both fast-paced and dynamic environments.By implementing regular quality assurance checks, I ensured the highest standards of performance were consistently met. My ability to thrive in fast-paced and dynamic environments allowed me to exceed expectations and contribute to the success of the team.

Birmingham, Alabama, United States

During my time at Dotdash Meredith, I served as an Associate Video Producer, where I excelled in identifying key pain points and uncovering opportunities for success within projects through advanced data analysis techniques utilizing tools such as Google Analytics and Looker. Collaborating closely with team members, I conducted thorough quality assurance testing to ensure maximal adoption of brand principles across various verticals while maintaining a high standard of content quality.Key Contributions:• Played a significant role in surpassing 1 billion video views by independently managing the entire video production lifecycle for my assigned videos. This included tasks such as asset selection, content creation, troubleshooting, editing, publishing, and metadata entry while collaborating within the team, where each member owned the production process for their respective videos.• Demonstrated efficiency and productivity by producing up to ten videos daily while managing and balancing multiple simultaneous projects and handling competing priorities to accomplish challenging deadlines effectively.• Maintained and enhanced brand identity through collaboration with brand representatives, ensuring alignment with brand guidelines and objectives.• Voluntarily contributed impactful videos for the LGBTQ+ employee resource group, Outspoken, outside of regular working hours, while also contributing to their Instagram content, showcasing a commitment to diversity and inclusion initiatives.My dedication to excellence, combined with my ability to manage complex projects and deliver results in a fast-paced environment, contributed significantly to the success of the team and the achievement of organizational goals.

Homewood, Alabama, United States

During my tenure at Pet Supplies Plus, I served as a Sales Associate, where I played a crucial role in contributing to positive and informed customer experiences. I consistently delivered exceptional customer service, providing knowledgeable advice and tailored solutions to meet each customer's needs. My dedication to the compassionate care and well-being of store animals was evident through my meticulous attention to detail, ensuring their health and welfare were always prioritized.Key Achievements:• Played a pivotal role during the transition to new point-of-sale machines, where I was selected to train the entire team, showcasing my leadership and training abilities.• Demonstrated managerial capabilities by assuming managerial duties, including handling returns, exchanges, and price overrides, despite not holding an official title.• Led store resets with a keen focus on ensuring smooth transitions for merchandise reorganization within sections, contributing to overall store efficiency and presentation.• Recognized for exceptional accuracy in inventory counting, leading to early morning inventory checks and contributing to overall inventory management efficiency.Throughout my time at Pet Supplies Plus, I developed and sustained strong professional relationships at all levels, fostering a collaborative and supportive work environment. My dedication to excellence and willingness to take on additional responsibilities contributed to the overall success of the team.

Birmingham, Alabama Area

During my tenure at Snoozy’s College Bookstore, I served as the Web Content Coordinator, where I played a pivotal role in directing the inventory documentation lifecycle. Utilizing Adobe Photoshop, I streamlined processes and ensured accurate and visually appealing documentation. Additionally, I crafted compelling business marketing materials using Photoshop and Adobe Illustrator.Key Accomplishments:• Drove business growth and expanded brand visibility by designing digital/print marketing campaigns, including newsletters, which resulted in increased customer engagement and brand awareness.• Enhanced website performance through the strategic application of visual thinking and user experience design principles, resulting in improved user engagement and satisfaction.• Demonstrated commitment to precision and reliability by ensuring the accuracy and reliability of online inventory, rectifying a significant issue where 30% of the inventory was inaccurately represented on the website.• Optimized both aesthetics and navigability for improved user experience by revamping the website upon joining, resulting in increased website traffic and customer satisfaction.My ability to effectively manage content and curate engaging material for the store's social media accounts fostered increased online engagement and brand awareness. Through my dedication to precision, creativity, and user experience, I made significant contributions to the growth and success of Snoozy’s College Bookstore.

Birmingham, Alabama, United States

Master Of Arts (Ma), Rhetoric And Composition, 4.0

Bachelor Of Arts (Ba), Creative Writing