Kelly Russ Email & Phone Number

Clermont, Fl, Us

Clermont, Fl, Us

Ocala, Fl, Us

Ocala, Fl, Us

• Rebranded multiple entities by creating consistent messaging and identity to increase marketing position and maximize media channels• Overhauled websites and social media strategies to maximize exposure and increase engagement• Conceptualized and installed sales office that promotes structured selling program, implemented digital sales platform to enhance and support sales force• Streamlined the grand opening process for new product lines and neighborhoods, while increasing traffic and leads that are cultivated into sales. Introduced a combined total of 6 new model centers, debuting 36 new floor plans• Launched unique customer immersion experience with pre-construction opening on life-sized walkable blue prints on physical home sites. Experience included vehicles in garages, furniture in living areas, front door, landscaping, patio furniture and more which provided potential homebuyers the ability to enjoy a “virtual home” experience in advance of actual model construction• Initiated Neighborhood Orientation Training program to educate sales, design, construction, purchasing, drafting and accounting on newest expansions within the community• Optimized signage and billboard opportunities throughout the community and surrounding areas• Forecast and monitor $3 million marketing budget for sales• Manage and train staff of in-house account executives who provide support toover 30 entities and not-for-profit agencies• Implemented successful strategies and processes that resulted in elevatedbusiness results:o Traffic increased 200%o Price appreciation of over 15% Experienced in:Brand ManagementSocial Media MarketingAdvertisingCopy WritingEvent PlanningStrategic PlanningRebrand Existing BusinessesRadio CommercialsDirect MailE-mail Marketing CampaignsManage Advertising AgenciesHire, Train and Manage StaffCreate Reports for Management

•Create estimates and track jobs from conception to final product•Manage accounts receivable processing to ensure accurate and timely payment from clients•Developed direct mail campaign targeting past clients and local businesses to increase revenue•Standardized key operating processes, including ordering materials, accounts payable, credit card processing and job scheduling•Developed and managed marketing budget for various projects•Updated retail pricing based on a regional competitive analysis resulting in a profit increase of over 25%

Coordinate testing schedule and outline routes for optimized efficiencyImplement new accounting practices to better track receivablesRepresent the company at various trade functions and community eventsCreate streamlined process for test reporting and invoicingDevelop course materials for CEU credits for Community Association ManagersMaintain comprehensive list of customers and multiple store locations to maintain compliance with federal regulations

Scottsdale, Az, Us

Responsible for all Division wide marketing initiatives including advertising, start up and close out of communities, model merchandising and more.

Los Angeles, Ca, Us

•Oversaw creation of brand-enhancing, consumer motivating advertising and successfully led agency in all aspects of production and management for the design of signage and collateral materials in sales centers•Led outdoor creative and media program- minimized competitive presence and drove traffic by increasing billboards from 28 to 66 units•Partner with entire marketing team to create fully integrated marketing programs through all consumer touch-points•Oversaw management of $1.9 million signage budget •Established pricing strategy for all inventory homes based on variable contribution and profitability goals•Streamlined processes for inventory home management, outdoor advertising, model maintenance and sales center installs•Responsible for inspection and maintenance of model centers in over 20 communities to ensure brand compliance•Selected by Senior Executive Management as a key sponsor for a Community Team serving as a liaison between the field office and corporate

Miami, Fl, Us

•Developed and managed advertising campaigns•Effectively managed external advertising agency and media vendors•Successfully championed multiple events, from concept to execution•Oversaw management of $6.0 million local marketing budget •Drove traffic by developing and executing media plans utilizing magazines, newspapers, television, radio and billboards totaling over $3 mil•Successfully developed, launched and managed the pilot test of an extensive realtor and prospect database program , which was later implemented company-wide•Developed initial market research and implementation plans for more than 15 new communities•Oversaw Divisional company web site to build awarenessand brand position•Successfully created incentive programs designed to build and foster strong relationships with realtors•Developed monthly reports for regional executive team•Hired, trained and supervised team of employees