An experienced executive with a proven track record of setting strategic vision and ensuring world-class execution and results. Solid business acumen, specializing in building and executing innovative but practical plans which deliver exceptional results and grows market share through a customer-centric approach. Talent for quickly identifying issues, creating executable action plans, and driving a sense of urgency, while having fun.19+ years working for IBM in strategic branding, product and solution marketing, and various marketing communications positions. Led branding consulting work for IBM with clients in China. Expertise in building effective marketing plans for complex technology products/solutions and services. Another 12+ years with major advertising agencies in NYC driving strategy and executing advertising and Marcom plans for clients. Well-versed in digital/social, experiential marketing, response and lead mgmt, content creation and thought leadership, and driving results.Specialties: Branding. Business Strategy. Marketing.Strategy. Execution. Results.
Listed skills include Multi Channel Marketing, B2B Marketing, Integrated Marketing, Marketing Strategy, and 44 others.
