- Serving as a trusted advisor to the CMO, I played a pivotal role in shaping and executing digital demand generation strategies that aligned with organizational goals and objectives.- Drove 70% of company pipeline in 2023- Oversaw planning, development, and execution of paid and organic promotional campaigns.- Managed and mentored a high-performing team of digital marketing professionals.- Identified target markets, set goals, and established budgets for campaigns.- Stayed informed about industry trends, competitor activities, and emerging technologies.- Collaborated closely with cross-functional teams including Operations, Product Marketing Management (PMM), Threat Analysts, Finance, and external vendors, I ensured seamless execution of digital demand growth initiatives.- Providing comprehensive insights to the C-suite through ongoing reporting on critical marketing metrics across the demand funnel, I facilitated informed decision-making and strategic course correction as needed.- Continuously assessing and understanding global business needs, I defined strategic options and translated requirements into actionable program objectives and scope, enabling the organization to stay agile and responsive to market dynamics.

- Key stakeholder in digital strategic planning and goal framework throughout the business - Lead and manage media buying, ensuring that key campaign milestones and KPIs are reached efficiently- Report directly to the CMO on overall company KPIs, initiatives and progress- Establish new reports and dashboards to track efficiency and success of campaigns, and report out on results weekly and monthly- Manage and execute digital campaigns both paid and organic - Manage vendor relationships - Implemented email nurture campaign- Collaborate with sales on lead scoring- Lead social media calendar and development - Lead new web page creation

- Introduced Account Based Marketing programs to the Industrial Coatings Business to drive revenue- Manage SEO, Google Analytics, Google AdWords, SEM and social media and report monthly KPIs- Lead website overhaul to align online buyer's journey with sales process and increase online content consumption - Increased MQLs by 20% in my first year through digital marketing efforts such as webinars, SEO and social media - Lead tradeshows and experiential events- Collaborated with internal and external partners on creation of marketing assets

- Lead ABM campaigns on LinkedIn, Terminus, and DemandBase. Responsible for creating content experiences for the customer, designing images for advertisements and preparing weekly KPI reports. - Supported a global IoT software launch by leading the ABM campaign with company partners - Managed multiple marketing/advertising programs driving customers to events, webinars, and sales qualification calls.- Managed lead funnel through content consumption platform with known and unknown consumers. Scored leads based on online behaviors. - Responsible for leading PPC efforts based on target account keyword intent data.- Responsible for performing SEO audits against target account list intent data. Perform campaigns where there were gaps in our SEO performance.- Lead customer success story project to have a continuous cycle of case study and customer reference library. Collaborated with Global Sales and SMEs to prepare case study outlines.

- Enhanced recruitment activities via LinkedIn- Implemented several successful drip email campaigns in order to recruit new financial advisors- Designed and implemented a social media plan resulting in more funding advisors- Implemented video web series and website with over 4,000 weekly view- Coordinated and planned sales training events- Designed marketing literature as part of a rebranding team- Introduced a CRM system company-wide