An Australian online magazine covering people, style, culture and self.Focusing on all things ​health, lifestyle, wellness & fitness, self-care, intimacy and beauty - anything to better your 'SELF'.

- Strategic Marketing Planning: Crafting comprehensive marketing plans aligned with organisational objectives, incorporating market research, competitor analysis, and campaign execution strategies.- Brand Redesign: Leading brand redesign initiatives by conducting comprehensive brand audits, identifying areas for enhancement, and developing a new brand identity across The Aquarium group for The Aquarium, AQPS, AQTS, TRS and Consortio.- Brand Development & Positioning: Elevating brand identity and resonance through strategic positioning, messaging refinement, and creative storytelling to carve out a distinct market presence.- Digital Marketing Expertise: Managing digital channels across the group including social media, SEO, email marketing, website, eDM and content marketing to amplify brand reach, engagement, and conversions.- Public Relations: Crafting PR strategies to enhance brand reputation and visibility through effective media relations, press releases, and strategic communication initiatives.- Event Management: Orchestrating successful corporate events such as Women In Tech Meet from conception to execution to enhance brand visibility and foster meaningful engagement with target audiences.- Data-Driven Insights: Utilising data analytics to inform marketing strategies, monitor key performance indicators, and optimise digital channels for continuous improvement and maximum ROI.- Client Relationship Management: Building strong client relationships through collaborative consultation, understanding client objectives, addressing concerns, and delivering tailored solutions to foster long-term partnerships.

Clients included: The McGrath Foundation, Sydney Children's Hospital Foundation, Barnardos Australia, Australian Red Cross, Fundraising Institute of Australia, RSCPA and The Kid's Cancer Project.- Strategic Campaign Development: Development and execution of digital fundraising campaigns, utilising budgeting and forecasting techniques to allocate resources effectively and optimize campaign ROI.- Budget and Forecasting: Develop and manage campaign budgets, forecasting expected donations and monitoring performance against financial targets, ensuring cost-effective strategies and maximising fundraising efficiency.- Digital Marketing: Utilise a variety of digital marketing channels, including social media, email marketing, PPC advertising, and crowdfunding platforms, to drive donor acquisition, engagement, and retention, aligning strategies with fundraising objectives.- Content Creation and Optimisation: Collaborate on the creation and optimisation of campaign content, including copywriting, graphics, videos, and landing pages, ensuring alignment with brand messaging and campaign goals to maximise donor response.- Campaign Analysis and Optimisation: Implement analytics tools to measure campaign performance, analyse donor behaviour, and identify optimisation opportunities, continually refining strategies to improve fundraising outcomes.- Collaborative Stakeholder Engagement: Collaborate with internal teams, external partners, and client fundraising stakeholders to align campaign strategies with organisational objectives, maximise fundraising impact, and drive collective success.- Team Management: Manage and mentor digital fundraising specialists, providing guidance, support, and professional development opportunities to drive team performance and achieve fundraising targets.

Project management, strategy, content creation, planning and campaign execution across NBCUniversal Networks channels such as Dreamworks Asia, E! Australia & Asia, Bravo New Zealand, Universal TV and Oxygen.- Leading a digital team to end-to-end Digital and Social campaign and account management of 26 local NBCUniversal accounts, using Social Media Management Software such as Sprout Social, Later, Naytev and CrowdTangle - Editor and Project Manager for E! Online Australia e-commerce arm - Product management and QA for NBCUniversal-owned websites and digital properties- Editor and curator of E! Online Australia and Bravo New Zealand bi-weekly eDM newsletter- International partnership management across Stuff.co.nz content syndication between the US, NZ and AU territories- Strategy, analysis and campaign management for Dreamworks Asia, reporting to London- Product ownership for digital projects such as Bravo podcasts, IGTV 'Workout Wednesdays' series and local TikTok account growth- Cross-business campaign integration for Universal Pictures campaign rollouts and competitions- Member of Employee Resource Group Women's Agenda arm, organising International Women's Day and Breast Cancer Awareness Month events

- Strategy, planning and campaign execution, working across NBCUniversal channels such as Universal TV, E!, SYFY, Bravo New Zealand, 13th Street & Style- End-to-end Social campaign and account management of 26 local NBCUniversal accounts, using Social Media Management Software such as Sprout Social, Later, Naytev and CrowdTangle- Content ideation and creation; video procurement, editing, design and publishing- Reporting and analytic analysis for optimum performance across digital platforms- Maintaining and updating CMS for NBCUniversal-owned websites and digital properties- Cross-business campaign integration for Universal Pictures campaign rollouts and competitions- eDM scheduling, copywriting, reporting and GDPR database compliance regulation

Working within the Theatrical Marketing division in the ANZ territory. Releases have included La La Land, Peppa Pig: My First Cinema Experience and 2018 Oscar Winner of Best Picture, Green Book:- Strategic content planning and management of digital & social campaigns (in-house & agency)- Online reputation management of territorial and global brand presence- Stakeholder management of international and Australian producers, exhibitors and creative production- Effectively communicating content in written and video format for upcoming releases- Analytical analysis to assess strengths and opportunities of organic and paid content- Organic content creation, sourcing, editing and publishing for coming theatrical releases – Facebook, Twitter, Youtube, Instagram, Snapchat, LinkedIn, Pinterest and Giphy- Target audience identification for upcoming box office releases- End-to-end campaign management for Social platforms- Trend analysis in social media tools, applications, channels, design and strategy- SEO keyword optimisation of web and shared content- Seeking and maintaining a positive relationship with cinema partners for wider Social reach- Partnership with agency and creative teams for web development, social asset creation and influencer marketing- Organisation and live coverage and attendance of premieres, launches and events- Conducting online advocacy and open a stream for cross-promotions- Developing and expanding community and influencer outreach efforts- Generation of promotional strategy ideas for wider marketing team

Managing over 90 Social and Native RTB campaigns monthly for clients including 20th Century Fox, SBS, Sanofi, Honda, NSW Government and Fitbit through Programmatic FMP's. Delivery in campaigns has produced uplift in ROI and exceeding KPI's through measurable conversions.Core competencies include: - End-to-end Campaign management- Campaign Brief response- Social Strategy across all channels including Facebook, Instagram, Twitter, LinkedIn & Snapchat- Knowledge of SMPs including Brand Networks, Alchemy, Kenshoo and Power Editor- Management of client expectations- Ad implementation and monetisation - Optimisation and bidding techniques- Post-analytics and reporting - Insights and recommendations for future campaign planning- Content auditing- Social landscape updates- Training and support for the wider agency teams

A pillar for both brand and client, creating and implementing bespoke campaigns for YSL, Tom Ford, Estee Lauder, Chanel and Elizabeth Arden.Core competencies included:- Producing campaign timelines and project scope sheets - Managing elements of campaign activity- Graphic Design and creation of display media assets- Video direction, production and editing for client campaigns - Ad trafficking and management (Google DoubleClick, Google AdWords)- Gathering data for reports and analysis with Google Analytics- CMS (WordPress)- Competitor market intelligence reporting - Project management of Client Campaigns, Filming and Trial Teams
- Design and layout of media proposals based on briefs 
 - Liaising and briefing content contributors - Weekly and monthly traffic analysis reports- Social media strategy and posts across all platforms

Working within the roles of Technical (Genius) Administrator, iOS Technician and Staff Mentor at Castle Towers:Core competencies included:- Team workflow management and allocation of Apple Technical Services & Repairs- Mentor for internal Apple Staff program, onboarding and training - Administrational processing and organisation of Apple Technical Services- Organising SAP Transaction History and Stock Overview Reports- Allocating, ordering and assessing service parts for Mac & iOS repairs- Organising SAP Transaction History and Stock Overview Reports- Apple Certified iOS device Technician- One to One Training on applications and software including iWork & iLife- Phone concierge and service

Promoting Macquarie University as one of the country's leading tertiary education facilitators. Core competencies included:- Career Markets such as Sydney Morning Herald Careers Expo and GWS Careers Market- Presentations to high school students on the benefits of studying at Macquarie- Administration and processing- Campus Tours- Events and Marketing on-campus- Open and Info Day Student Advising

Teaching fundamentals of swimming in swim for survival, technique and stroke correction. Over four years, the position allowed expansion to teach children aged from 6 months to primary school, squads, adults and swimmers with a disability/special needs. Certified by AUSTSWIM Australia in:• AUSTSWIM Teacher of Swimming and Water Safety (TSW) • AUSTSWIM Teacher of Infant and Preschool Aquatics (INF) • AUSTSWIM Teacher of Aquatics Access and Inclusion (A&I)• AUSTSWIM Teacher of Towards Competitive Strokes (TCS)• AUSTSWIM Teacher of Adults (AD)• First Aid & CPR

Assistant Set & Costume Designer for Griffin's Production of Lovely/Ugly.