 Envisaged 5 year vision of business growth and subsequently formulated annual business plan with defined performance indicators and reviews Creating and implementing Sales Plans. Analyzing marketing potential of new and existing clients, generating growth and profitability, maintaining client service and satisfaction with innovative sales strategies. Developing and executing budget planning, P&L management and growth strategies, delivering significant results in terms of increase in margin and revenue - top-line contribution of INR 10 Cr Ensuring growth of major product groups in terms of volumes, supported by strategic initiatives and measures taken together with principles in order to respond to market demands. Achieving operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change Identifying the Merchandising gaps and reviewing the Stock turnover ratio on weekly basis with Merchandising team and developing relationship with vendors for getting other income from visibility and other terms also having a pivotal role in having TOT  Assisting team with their career development including Performance management, feedback, training & monitoring the team members to ensure efficiency in sales operations and meeting of individual & group targets. Noteworthy Credits: Launched 5 retail stores in first year pilot phase setting ground for pan-India network of 40 stores Identified need and launched premium eggs brand Country Fresh targeting large format retailers like Spencer, More, Gourmet Bazaar fuelling incremental sales pipeline Turned around the commodity trade division by re-structuring and appointing direct distributor base of 10 post market assessment and consumer analysis

 Steering entire array of Business Operations encompassing Strategy Planning, Target Setting, Business expansion and Network Management in East region by managing sales team of 10 - sales and distribution of food staples in North East building annual turnover of INR 30 Cr Managing the entire sales process by managing people, time, and Targeting top prospects, identifying client solutions, negotiating and closing. Creating Sales Strategies, ensuring the brand availability and visibility across all the trade channels. Envisaged to create robust distribution network; reaching appropriate point of sales ensuring maximized brand penetration and product mix availability Preparation of Business Operating Plan. Monitoring and reviewing the budget on a continual basis ensuring operating cost within control. Expanding customer base by providing excellent customer service, locating and developing profitable niche markets, finding the most suitable products for those markets, and developing and executing plans that resulted in lead generation, strong customer relationships, and profitable sales. Noteworthy Credits: Increased profits by 3% in a highly competitive environment by focusing on the less price sensitive customer segments who value service, eliminating the need to use price as a mechanism for securing new business. Envisaged to create robust distribution network; appointed 60 distributors reaching 5000 point of sales ensuring maximized brand penetration and product mix availability Increased sales of consumer pack edible oil to 300 tons per month close to leading competition; ensured Mizoram attain No.1 status for the category within 9 months Identified market potential and brought about focus on rural expansion with targeted distribution and trade marketing strategy translating to 18% contribution within 1 quarter

 Defining short/mid-term marketing and business strategies of Retail operations, with profit centre responsibility of 38 supermarket stores and turnover of INR 120 Cr, reviewing performance and achievement of individuals and team. Devising and implementation of strategies to meet targets, supporting the programs, creating long-term sustainability including promotions Led and mentored 450 member team on various aspects of store management including targeted merchandising, buying, forecasting, warehousing, logistics and data analysis  Accredited for reducing stock ageing by 23% and shrinkage targets by over 5% by monitoring and raising awareness as well as inter-store transfer resulting in optimized inventory levels Managing growth with existing customers, building strong relationships with key buyers, business development as into acquiring new business, managing trade that effectively position our product & brand presences in the trade by ensuring efficient spending & leveraging resources. Ensuring all team members are meeting and exceeding expectations, taking corrective action when needed and conducting periodic updates and performance reviews with team members.

 Directing and coordinating day-to-day operational aspects of the company focusing on Business Development in new markets. Spearheaded and mentored the Business Development team to develop their competencies and achieve their maximum level of potential. Developing staff using a supportive and collaborative approach - assign accountabilities, setting objectives, establishing priorities and monitoring and evaluating results. Managed 80 exclusive retail outlets with high customer service achieving 23% incremental growth in post paid customer acquisitions  Streamlined processes and conducted capability building programs for the sales force managing product mix of GSM, CDMA, Photon Data Card, Pre-Paid, Post-Paid  Instrumental in grewing the distribution base by 70% by appointing over 50 partners in urban and rural markets based on gap analysis and effective dimensioning Ideated an innovative reward and recognition program with facilitation by the CEO to foster growth from channel partners growing the subscriber base by 16%

Set up and managed retail stores for food and grocery retail chain under brand name 'Spinach'

Managed comprehensive operations of petrol and convenience retail stores for East region; set up company owned and franchise outlets for premier oil company

Managed operations of various brands such as Coke, Sprite and Maaza registering growth and increased brand availability

Streamlined sales and distribution expanding network and ensuring brand availability

Managed sales and marketing activities for entire East Region registering incremental revenue growth, twice won best territory award from President