Kate (Mulcahy) Aaron Email & Phone Number

Dallas, TX, US

Dallas, TX

As a player-coach, I managed a full team of Campaign Solutions Analysts and Sr. Campaign Solutions Analysts in the programmatic space while also managing key accounts. With a focus on both account/client management and programmatic campaign management, this team had a hybrid role of traditional Account Management and Ad Ops responsibilities. -Expertise in.

Dallas, TX

In addition to the CSA responsibilities, as a Sr. CSA, I managed campaigns for key accounts (high budget/complex setup), assisted management with onboarding training for new Analysts and continued training for Jr. Analysts, shared knowledge via Wiki management and best practice documents, tested new platforms, and participated in the Digi-Buddy system for.

Dallas, TX

-Executed tasks involved with campaign management: setup/tracking, monitoring performance/delivery, reporting/analytics, optimizations, financial (billing/margin/tracking), and strategic planning.-Owned client relationships: maintaining timelines, leading KO calls, providing frequent and proactive client communication (good and bad), and leveraging.

Dallas, TX

As a Senior Account Executive, I manage the relationship with primary client stakeholders at Shell Lubricants, across many different verticals. In 2015, our efforts led to a 405% increase in business (fiscal year). I am involved with digital paid media campaigns as well as the development of an online campaigns platform to help increase client efficiencies.

Dallas, TX

Primary relationship owner for key clients on L'Oreal, PrimeLending, and STS accounts. Primary client relationship owner with Junior clients on Shell and Michaels Arts & Crafts accounts. A key part of the Account Executive role is to work in hand-in-hand with the Project Management team to ensure that all projects are routing through the agency.

Dallas, TX

As an Assistant Account Executive I focused on maintaining and promoting the Michaels brand in the digital space. By understanding the Retail Arts and Crafts industry, competitors, and client needs/expectations, I successfully developed a working relationship with client contacts on a day-to-day basis. Within the agency, coordinating account activities is.

Dallas/Fort Worth Area

Strategy Intern in Partnership with Account Management and Digital Innovation as part of the Executive Internship Program through the Temerlin Advertising Institute at SMU. Competitive Analyses + ReportsSecondary Consumer + Industry ResearchDigital Strategy Insights + Continued Education in Digital SpaceDevelopment of Client Communication Materials +.

Dallas, Texas

Report + Presentation DesignAnalysis of Survey ResultsExploration of the Use of iPads in Field ResearchResearch + Exploration of Numerous Topics: -Advertising Ethics -Brand USA -Car Shopping Experiences -Children's Vitamin Market -Cookie Consumption Data -Energy Drink Market -European Attitudes Towards the US -Hispanics + Sugar Consumption -International.

Amarillo, Texas

Assisted customers with their rental needs. This included writing contracts, placing customers in vehicles, offering protection plans, and establishing relationships with customers, insurance agencies, and repair shops.Customer + Client CommunicationPromotion + Selling SkillsExperience Working in a Team EnvironmentRelationship BuildingAs a part-time.

Canyon, Texas

Helped students understand basic mathematical concepts relating to their course. This included helping with homework assignments and studying for tests. Enthusiastic + Effective LeaderInquisitive + Attentive

M.A. In Advertising, Strategic Brand Management

Global Immersion/Study Abroad: India (Mumbai, Pune, Hyderabad, Jaipur, Agra and Delhi) Relevant Coursework + Projects: Strategic Brand.

B.S. In Mass Communications, Advertising/Public Relations

McNair Scholar National Society of Leadership and Success Phi Eta Sigma Honor Society WTAMU Bowling Team (Secretary+Treasurer) Pathways.